The Reservoir System In Marketing

April 12, 2005 by Nicola Cairncross
Filed under: Wealth Coach Diaries 

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I’ll never forget when my Business Coach, Chris Barrow, told me about the reservoir system, the sense of relief I got when I understood that, if you could just fill up your reservoir of "potential future clients" then, every time you topped it up a bit, some would spill out the other side into actually becoming clients.  Then he told me that the magic number was about 1000, unless you were very niche.  Well, I’m very niche as you know, and the magic number for me was 600 people in my reservoir. Marvellous!

http://www.milliondollarcoachingpractice.com/blog/mtarchives/000644.html

Here’s what Chris had to say about The Reservoir Marketing System in his blog today…..

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