Our wonderful PR lady, Paula Gardner of www.doyourownpr.com, is getting some fantastic results for The Money Gym.

Today Nicola was offline all day (she must be beside herself) up in London getting an extreme makeover for a photoshoot for a woman’s magazine, Top Sante I think.

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The PR person for the Wealth Conference has managed to get Dot Net magazine interested in interviewing me (quite the media tart this week darling!) and I had to write up my Internet biography which again, made me realise how much has happened recently!  Read that over at the blog if you are interested >>>>

Building A Business To Love

If you want to know the answer you can read on……

Paula Gardner asked us if we could do a survey of all of our clients and contacts to find out

"What Is Your Biggest Challenge Around Money?" and do you know what the overwhelming response was?

"I’m not earning enough to save"

Over double the number of people ticked this box than any other!!

Because we gave the people who responded, a box for comments, many of them went on to tell us why. 

We were very surprised that the main complaint was not that people felt underpaid in their jobs, but that many were business owners, self employed or thinking of becoming so.

The responses divided largely into three main issues, which was most interesting…

1.  The general assumption that being self employed / starting a business often means not enough income

2.  Not knowing how to "do" business successfully

3.  Not knowing how to find enough customers or clients (and then being able to sell to them at the right price, when you did find them)

Now the good news is that you can design your business to generate many more times income than you need to earn - to run without you and to be worth a decent sum of money so that one day, when you want to go and lie on a beach somewhere, someone else will want to buy it (and in fact that’s what many successful businesses do from Day One).

The other good news is that you CAN learn to "do" business successfully - quite quickly too!  And my business partner Judith Morgan and I are working on something to address just those two burning issues.

But I’m not here to talk about that today………..

I want to talk about Issue #3.  But before I do, I wanted to show you a selection of the responses;  perhaps you may even recognise yourself, if you are self employed or a small or medium sized business owner?

Here is a selection of the responses to the "biggest challenge" question:

"I own my own company so another major worry is saving for my retirement (as well as meeting the bills each month!)

"Developing my business to make sure there is enough to pay me for working in it"

"Starting up business and paying the mortgage combined pressures!"

"Justifying fees to clients (I am a one-person limited company)"

So, what’s the recurring theme here?

Not enough income.

So why is that happening?

Not enough profits (as a business owner, you have to take your income from profits after you pay the costs of doing business)

So why is that happening?

Not enough clients or customers!

So why is that happening?

Assuming that the product or service is in demand and that you are good at what you do………the only reason must be that you persist in keeping yourself a very tightly kept and closely guarded secret!

That’ll be caused by no marketing then!
(or even worse, ineffective and expensive marketing).

Let me ask you a question!

If all your business problems would be solved by higher profit, caused by more customers or clients, causing a bigger turnover (but not bigger costs) and a bigger turnover is created by effective marketing, why is it that so many business owners and self employed people don’t invest in learning how to be more effective marketeers, or invest in working with someone who is?

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Where She’s Been & Who She’s Seen….

I haven’t been out much recently apart from to Gatwick with the Mo*ney Gym coaches but I’m having dinner with Guy Levine in Brighton on Thursday.  We are going to one of Brighton’s finest restaurants One Paston Place which, co-incidentally is owned by my first every Business Coach, Rachel Turner and her Italian husband Francesco Furriello.  Yum - just look at that scallop up there!

I thought I would just share a funny moment with you……….there has been a great discussion going on the Financial Intelligence email discussion group about tithing and the effect it has on THE universe and one’s OWN universe, and Anita Simmonds posted a fabulous email which stopped us all in our tracks!  This came right after one of her very practical emails helping someone to set up a membership only Smartgroup community………..

Steve particularly enjoyed one paragraph which he read out to me…..

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Posted by Annie Kaszina, Money Gym Coach

My twilight life as an Alexander Technique teacher holds many delights, not the least of which is delicately encompassing the head of a pupil (aka client) between my hands, as they lie semi-supine on my table; and enjoying a bird’s-eye view of their eyelashes.

Ok, so not everybody has eyelashes that would send a poet into raptures. Sharon, my all blogging, all philosophising Shih Tsu (now blogging, when the fancy takes her at www.lifemadesimple.typepad.com) has eyelashes so long and thick they’d make a supermodel weep. So too does S. (not his real initial) an all time favourite Alexander pupil.

Now S. is not only an all time favourite pupil simply because of his eyelashes. They’re just the icing on the cake, so to speak. S. is formidably bright, a high-flyer in a multi-national company, a negotiator whose skills are fast becoming legendary, someone who dazzles CEO’s all the way from South East Asia to South America. He’s majored in all the social graces. S. is an absolute delight to listen to; an incredibly tough-minded man who lives life in the fast lane, yet is learning about self-care, not least through the Alexander Technique.

During our last lesson when he began talking about …

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Property Investor, Share Trader, Wealth Conference speaker/guru, Rohan Weerasinghe has posted an interesting and informative article about the forthcoming possible shortage of rental properties - excellent news for those into buy-to-let!

Read more here >>>>

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