Well the results of our latest Mo*ney Gym survey are in and they
made interesting reading.

A bit of background for you, as you might find it interesting if
you are a business person or self employed solo-preneur.

** Coaches & Solo Service Professionals:  pay particular
attention as it’s a great marketing / business model for you! **

In the "olden days" when it was just me coaching in the Mo*ney
Gym, I used to have the whole marketing system totally automated
and this is how it looked: 

THE MO*NEY GYM AUTOMATED MARKETING PROCESS

1,  People would come to the website, having heard about me
from one of my speaking engagements, or an article in a magazine,
or an article online.

2.  They would sign up for the "Free Wealth Tips" which used to
be just the ezine, but now it’s the Financial Intelligence
101 eprogramme, which drops into their in-box every three days
for the next year.

3.  At some point, they would come back to the website, have a
look around, and make the decision to join The Mo*ney Gym.  This
could happen in the middle of the night, on a Sunday or Bank
Holiday, even over the Christmas break. 

4.  In the early days, they would book a complementary
introductory wealth coaching session via the online diary, or
just join on the spot (this latter became more common as
time went by).

5.  They would, at that point, pay their deposit, which counted
as the first month’s membership (or pay a whole year to secure
the 5% discount) and that would trigger an automated email
that gave them all the information they needed, to get started.

6.  They could download the first months materials, sign up for
the private email discussion group, and make an appointment to
speak to me, for their first coaching session, via my online diary.

With the growth of the business, with the new coaches joining,
this system has gradually been replaced by a supposedly more
"customer friendly" but less automated process and, on reflection,
I think that it’s not been the best evolution we could have made. 

So, in the time honoured "best practice" marketing stylee, we
are not assuming we know what our clients want, but asking
them what they would prefer.  And, of course, we offered a
nice incentive for folks to give us their opinion.

And they told us what they thought, in no uncertain terms.

Out of over 100 people that replied:

67% said that, if they were thinking of joining the Mo*ney Gym
wealth coaching programme, they would prefer to come to an
Open Day, covering the 10 Core Wealth Creation Modules, with
a slap up lunch, and some sort of incentive to join up on the day. 
For a small investment of £58.50 which would just cover our costs.

The remaining 33% said that they would like to book a personal
1:2:1 introductory coaching call with one of our coaches,
and were happy to pay £58.50 to cover that coach’s time.

Now I don’t know about you, but that’s a bit too many people
wanting the second option, to ignore.  It’s not a small minority,
right?

So we decided to go with both options.

MO*NEY GYM OPEN DAY - FRIDAY 5 JULY 2006

We have booked the hotel for the first Money Gym Open Day,
on Friday 9th June, from 9.30 to 4.30, with special guests
and Nicola and Judith hosting the event. 

We will be giving lively presentations on the 10 Core Wealth
Creation Modules, including Beliefs, Behaviours & Attitudes,
Cashflow, Debt Busting, Property Investment, Making Money
Online, Starting and Growing a Business To Love.

You can book your place to come along by clicking here.

Count Me In!  Dying To Find Out What It’s All About >>>>>

PERSONAL 1:2:1 WEALTH COACHING CALL

All you need to do to book a call for yourself, and experience the
power of wealth coaching for yourself,  is to follow the next steps:

1.  Go to http://www.themoneygym.com/infopagemg.htm  and read
it carefully - you won’t want to waste your precious call time asking
questions that are already answered on this page

2.  Got to www.TheMoneyGym.com/about.htm and see which coach
you would like to work with - click their picture to find out more about
their personality and backgrounds

(just for your info, they are ALL great coaches and have ALL been
through the Mo*ney Gym coaching programme as clients and are all
doing really well in their own wealth creation activities).  If you have
any further questions about any of the coaches, then just email
steve@themoneygym.com and he will pass your questions on.

3.  Click this link and pay for your coaching call by card or PayPal

http://tinyurl.com/fsyax

You should immediately receive an email giving you instructions
on what to do next. 

If you don’t, then your spam blocker has stopped this email, so
check your mail folders and/or your spam blocking software,
and if you still can’t find it, then contact steve@themoneygym.com

4.  Enjoy your call! 

So there we go. 

We have assessed, researched and changed the way we do things and
this is essential for all businesses on a regular basis. 
 
Continual improvement and evolution.  Essential for business survival
and really good fun too!

I hope you enjoyed this peek behind the scenes and we look forward
to welcoming you to the Mo*ney Gym.