Creating Money Out Of Thin Air

August 30, 2006 by Nicola Cairncross
Filed under: Wealth Coach Diaries 

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Nicola Says:

When you are an entreprenuerial mind set, the ideas for making money come thick and fast.

I was sitting in the Selfridge Hotel last week, waiting to go to the Property Investing Network evening with Mike Withey and Co, and I asked the waiter for a paper to look through.

After I got over the fact that I didn’t actually recognise anyone (how long it is since I’ve seen a paper or the news?!!) and realised that the reason for this was that the paper, in fact, was the Irish Independent, I started leafing through for something of interest to folks outside Ireland.

Didn’t take long.

On page 20, there is a headline entitled "Hello, If You’re My Neighbour You Can Google Me". 

View story online for free but you will have to register!  Click here >>>>

This turned out to be about a chap, Ciaran Killalea, who has set up community websites for large new apartment developments.  Aimed at breaking down the social barriers between neighbours in new estates and apartment complexes.  He’s set up forums for each development, allowing neighbours to organise barbeques, pool tournaments and parties, as well as share informatio on "snagging" and building and or management problems generally.

Sadly only in Ireland at the moment, http://www.neighbours.ie/ strikes me as a brilliant opportunity to make money in lots of different ways, for the rather cute Mr Killalea, who currently operates a newsagent business in Athlone, Dublin.

While serving others, which is really good fun.

He’s spent over 10,000 euros of his own money on it and hopes to eventually recoup it via advertising revenue. 

How could he monetise it?  Well, first off, he should have a "squeeze page" on arrival at www.neighbours.ie and catch the names and emails of most of the visitors, before bouncing them to the main site.

The money’s in the list and every warm relevent name and email you own, on an "opt-in" mailing list, is like a nugget of gold.

Then he could slap Google adsense code on every page and every page of the forum.  Not to mention Google search boxes and link units on each page (you are allowed three adsense boxes, one search box and one links unit per page).  Google pay you a proportion of the advertising revenue for every click you generate.

He could survey the users and find out what their three biggest challenges in life are, and recommend products and services to them via affiliate links in follow up emails.

And that’s just for starters……….we could have so much fun coaching Mr Killalea in the Money Gym!

http://www.TheMoneyGym.com

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One Comment on Creating Money Out Of Thin Air

  1. ellybabes on Wed, 30th Aug 2006 4:25 pm

    2. Hi nicola, thanks for the mention of http://www.neighbours.ie, I’ll certainly make sure to pass this post on to my ‘cute’ colleague Ciaran!

    We always knew that the site was going to be popular, but the sudden burst of publicity and popularity ove the past few weeks has taken us by surprise and we’ve been run off our feet just keeping the site afloat and adding the new neighbourhoods.

    We certainly plan to get some advertising onto the site as soon as possible, just hoping to catch our breath first!

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