by Nicola Cairncross

MEMBERSHIP SITE

We are having a great time getting the new sl.com/app/adtrack.asp?MerchantID=36901&AdID=283570" target="_blank">Money Gym membership site ready, and are about to embark on the big lead up to the launch date.

It’s not just going to be an efficient storage system for all our great content, we will eventually be moving all our business activities over to this new home.

Steve is working on the design, we are both working on the navigation and content uploading, we are just about to decide on the affiliate commissions (watch your inbox for info about how to become an affiliate and earn recurring income for your introductions).

In the planning of this, I’ve been using a new tool called Process Mapping (well it’s new to me!) which I learned on the first month of the rich schefren Strategic Profits coaching programme. That, combined with mind-mapping, is revolutionising how I work. This process mapping allows you to plan out and timeline a project, particularly when more than one person is working on it.

MONEY GYM CHANGES

We have also been implementing some slight changes to sl.com/app/adtrack.asp?MerchantID=36901&AdID=283570" target="_blank">The Money Gym membership levels.

The most important of which is that we have decided that we will be limiting…

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by Nicola Cairncross

Stephanie J Hale is a source of some great burning questions about wealth.  C’mon, chaps, give Stephanie a run for her money (so to speak) and ask us YOUR burning question by emailing our ezine editor sarah@themoneygym.com.

Stephanie asked:

What do you think is the most important lesson parents can teach children about money?  What’s the best way to capture their imaginations?  And do you have any plans in this area (business-wise) in the future?

Regards Stephanie

Stephanie Hale,  www.OxfordWriters.com

Nicola says:

Yes, the most important lesson is that you don’t have to work for it!! 

I want mine to know you can create money out of thin air, from an idea or by adding value to someone or something, and that you can create much more money than a job will ever earn you. 

I want them to know that…

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by Judith Morgan

There’s no nice way to say this – you’ve got to learn to understand money, make money work for you and make money your friend.   

Get comfy with money, get happy about making loads of it, get enthusiastic about becoming very wealthy and know that you deserve it for working smart.

Entrepreneurs deserve to be well rewarded for what they do.   We create things that weren’t there before, businesses which have the capacity to help people, improve things, contribute to the economy and employ others.   You get up every day and create.

Many clients have shared with me over the years…

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by Money Gym Member - Janet Swift

I’d like to tell you about a person I knew.  Crushed by debts accrued without her knowledge, borrowing significant amounts on credit cards to keep her husband’s business going ‘until it turned the corner’, fighting to keep a roof over the family’s communal head, diagnosed with a fatal illness, mourning the loss of much-loved parents in quick succession, feeling duty-bound to use her inheritance to shore up her husband’s business and to sell the shares her father passed to her, she was emotionally exhausted. 

Add to that a brave decision (she thought!) to dive off the ten-metre board in a desperate attempt to protect the family, she borrowed over £8,000 at 18% (oh, Money Gymers, be still your beating hearts!) in an attempt to set up an internet business, “outcome guaranteed”, she was told at the presentation! 

All this while working, looking after two children (almost single-handedly) and going into hospital for lumbar punctures to relieve raised intracranial pressure at five-weekly intervals!  Then, to cap it all, she fell off a doormat (really!) and broke her ankle in two places.  The company for whom she worked didn’t pay for sick leave.  She had no income. But, believing in a greater benevolent power ‘out there’, this desperate person sent thoughts out to the Universe, asking for guidance and assistance to sort out the glorious mess she was in.

And the Universe answered . . .

She returned from work one Thursday evening in October 2005 and, in the late evening, checked her emails.  Disbelief washed over her as she discovered she had won a ticket to the Wealth Creation Conference near Oxford.  She didn’t work on Fridays, a real blessing as the Conference started the very next day!  It was commutable, there would be no hotel bills, and she decided it might be the first stepping stone towards healing the wounds inflicted by Life’s events.  It was an amazing event, energising, hope-instilling, horizon broadening and such a treat to listen to presenters like Gill Fielding, the like of whom she had never encountered before! 

sl.com/app/adtrack.asp?MerchantID=36901&AdID=283567 ">The Money Gym session sounded intriguing and she went along.  After listening to Judith Morgan and Nicola Cairncross, it seemed a terrific concept and she began to dream.  (Oops, for a moment she forgot about the remortgage to settle the husband’s IVA.)  Yep, she’d given away the equity in the house, too, thinking it would make everything whole again.

An X-Factor contest was announced and everyone was invited to participate.  After a moment’s hesitation (she decided it was likely to be the only ‘Barbara Streisand’ moment she would ever have), she felt some force rise within her and, somehow, was on her feet.  But participants were invited, not to sing, but to pitch for a year’s place at sl.com/app/adtrack.asp?MerchantID=36901&AdID=283567">The Money Gym!  The thought of revealing the awfulness of her situation was almost too much.  She desperately wanted to sit down but thought it best not to add ‘coward’ to the growing list of adjectives she mentally used to describe herself.

When her turn came she…

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Howie Jacobson invented a neat little tool that saved me hours and hours of hand coding the inverted commas and square brackets round my key words and for that I’ll be forever grateful.  He’s now been invited to write the "adwords For Dummies" book and he’s sending out some great resources to his list.  If you use adwords and keywords then you need to get on his list now!

Howie says:

Howie Jacobson here - writing to you because you’ve purchased my Keyword Variant Generator for adwords. I’ve been contracted to write "AdWords For Dummies" - you know, the yellow and black reference books - and so I’ve been doing a lot of research into different tools for generating keywords and improving AdWords campaigns.

Some of them have been around for a while and you probably know about - wordtracker, Keyword Discovery, etc. But some were news to me, so I’m taking it upon myself to share them with you (before someone else shares them with your competitors).

Here’s the first one:

www.competingkeywords.com

Type in a keyword, and it returns a list of all the websites bidding on this keyword in AdWords (with a 1-month delay, roughly).

Type in a website URL, and it tells you all the keywords they’re bidding on. That’s just amazing information - if you have a direct competitor, and they’ve spent months developing and testing a keyword strategy, you can use Competing Keywords to see their entire keyword list in minutes.

You can rent this tool for the day, the month, or the year. I don’t know how I’ve lived without it…

www.competingkeywords.com

To your AdWords success,

Howie

Howie Jacobson
www.LowerYourBidPrice.com
HowieConnect, Inc.

NETWORKING - Ecademy Black Star Day

I made it to the proper Ecademy Blackstar day this week - thank goodness. After last week’s shenanigans, I was well up for it, only to wake up in the middle of the night before, with a rather bad pain in ….

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by Nicola Cairncross

Lorraine Armstrong recently asked this question:

I am a fully qualified Counsellor about to do an NLP training course. Other qualifications include Practitioner Diploma in Eating Disorders, Brief Therapy, Solution Focused therapy and I am also a qualified Counselling Supervisor with existing clients. I advertised in Yellow pages for the first time last year but there’s not much to show for that.

Many thanks
Lorraine

Nicola says:

Dear Lorraine

Internet advertising is the only way forward as far as I’m concerned.  Nothing else works as well when promoting a specialist and personal service.

For the amount of money you would spend on design, copywriting, brochures, etc., you could have a simple but effective website set up, attracting people interested in your fields of expertise, within 15 minutes of the site going live, and locally as well as nationally (if you can work on the phone as well as in person).

However, the website is just the beginning. You need to…

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by Nicola Cairncross

I’m just starting to get stuck into rich schefren’s Business Growth Programme, and I was sorting out a folder to keep everything in and tidying up the notes from listening to previous videos, when I found a bit of paper on which I had written “Rich’s Theory Of Constraints” at the top.

Stopping to look it over, I realised that I contained some good stuff which I could share with you.

Rich says that you have to start thinking of your Business as a System and that if that is so, what is the constraint to growing that Business/System?

Apart from the size of your mailing list, the other constraint is…

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by Marion Ryan

typepad.com/.shared/image.html?/photos/uncategorized/2007/03/22/old_ship.jpg">typepad.com/blog/images/2007/03/22/old_ship.jpg" alt="Old_ship" title="Old_ship" />A client’s oldest friend called her at home and the phone was answered by her daughter who said, "Sorry, mum’s not here at the moment, she’s out with her property adviser".

"Property adviser, what do you mean?" asked the friend, somewhat confused.

"Well, mum’s buying an apartment in Bulgaria and a house in Manchester, erm no, actually a couple of houses in Manchester I think".

Later, during our coaching session, my client said "you know, when I spoke to my friend later, she seemed a bit cool with me - but maybe I was imagining it".

I wonder… was it her imagination or had she just encountered one of the emotional obstacles we have to deal with when we decide to take control of our lives and start making changes?

I distinctly remember at the The Money Gym Wealth Creation conference in November 2005…

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