I’m planning a major new report thise week - the working title is “Back To Front Marketing (Killer Wealth Creation Strategies For The 21st Century Business)” but it’s only a working title.  I have a better - shorter - one in mind.

As all good ideas do, it came to me in the shower, and luckily my memory cells are sufficient that it lasted past the hairdryer and breakfast and all the way into my new work space, the dining table, which is conveniently close to the sofa, my new convalescent day bed.  Handy for naps.
 
The article grew out of my thinking about several events coming together, as is the way, synchronistically (is that a word? if not it should be!) First of all, a rather intriguing new magazine arrived yesterday from The Entrepreneur Channel and it caught my eye because it’s got an article by Duncan Ballentyne from Dragon’s Den (cor) although the man on the front cover is Andrew Reynolds, whom I have only met briefly but know to be a VERY SERIOUS business person.  
 
I first came across Andrew when he pretty much singlehandedly put 1200 bums on seats for the World Internet Summit UK (the year after I spoke for them sadly!). 

He’s a quiet man, but knows how to enjoy his wealth  - he recently had a lot of fun at his 50th birthday party, including having Elton John playing for the guests live! 

Then I met him briefly at the secret filming for Alan Forrest Smith’s product for Entrepreneur TV, and we discussed the possibility of my working with them, but nothing has come of it (yet).

His dad and grand-dad were aspiring business men, but as Andrew recounts in this magazine, they were always working to a flawed business model so never made any money.  He talks very eloquently about the look of “despair and rage” that he regularly saw on his father’s face, and this still drives him today.  Andrew grew up in very poor circumstances indeed - one pair of trousers and shoes at a time, always cold in winter- and so he worked very hard in corporate life, albeit miserably, until he came across an business opportunity that resonated with him, offered by someone who he already knew of, liked and trusted, so he jumped in with both feet.
 
Two interesting points there.  No matter how entrepreneurial you are, and how hard you work, if you have a flawed business model, you are never going to make money, let alone become rich, via the business lane of the Wealth Highway. It’s one of the two main Lanes most multi-millionaires use to become seriously wealthy but it’s a minefield if you don’t know what you are doing. 
 
How can you know if a business model is flawed?  Well, you won’t unless you have learned by bitter experience or you have a mentor.  Some business people discover a successful model by trial and error but many, many more give up before they find one.
 
This is my own experience.  I must have started about 40 business since I was eight years old, but it was only after meeting my wealth mentors that I realised that there is a blueprint for business success, especially business success that leaves you free to enjoy your life, but that hardly anyone - unless they have been successful themselves - can tell you what that blueprint is.
 
The real hidden danger in business, the sargasso sea of this lane, is actually ….

 ….in the middle ground, between failure (and there’s no missing that) and success (which tends to leave traces too). 
 
The real danger in business is that you will find a model that works quite well, pays you a decent salary, perhaps better than you would earn working for someone else, but that traps you into a business that is stressful, demands massive sacrifices, has monster overheads, keeps you away from your family and friends, and is vunerable to market forces.
 
Andrew Reynolds accidentally found a business model that bucked the traditional system, one of what I consider to be two massive opportunities in the business world today.  Especially for people who are inexperienced in business but desperate to work for themselves and build a better life outside a job.  He went on to create over £35 million in revenue within 10 years, and is now a philanthropist of the first order, regularly giving away very large sums of money to charity (see pic)
 
Both can be started part time, both can be run alongside a job, and both can start by enhancing the quality of your existing life dramatically, then end up setting you free and enable you to make choices about how you REALLy want to live your life.
 
So before I tell you about the second interesting point in that sentence above, let me tell you how you can find out about these two opportunities?
 
There are two important forthcoming events that you should seriously consider attending….
 
1.  “The Money Gym Presents….Business Success”
 
The next Money Gym One Day Workshop, is on Saturday 15 March, where we are delighted to welcome someone who has made his fortune from the first of those amazing opportunities - direct mail / information publishing, and that person is Neil Asher.
 
I was introduced to Neil by Warren Borjse, long distance from Australia by Skype.  Neil co-incidentally lives on the other side of Brighton, so popped over to Shoreham to say hello (his accountant lives nearby!!) Funny meeting, as all the local coffee shops were shut, it being 9am and we ended up in the most hilarious greasy spoon cafe looking out on a very rainy Shoreham High St.
 
I liked him instantly because of his positivity and enthusisam (see pic) but couldn’t see yet how we could work together, but then I listened to a tele-seminar with Neil, and I “got him”.  We were just putting together our “Money Gym Presents…..Our Favourite Experts” series and we immediately asked him to share his knowledge of creating an information publishing / direct mail business with our Money Gym subscribers.

http://www.themoneygym.com/mgpresents/business1.htm
In the afternoon, Judith will be sharing the story of her own “turn-key” business TheCleaningBiz.com and the success stories of the TWENTY TWO Money Gym subscribers who are creating a full time income, working part time hours, following Judith’s successful and incredibly SIMPLE business model.  You know what they say “Where there’s muck, there’s brass!”
 
You can still join us for the “Early Bird” price of £97 but the places are going fast. 
 
http://www.themoneygym.com/mgpresents/business1.htm
 
ONE….TWO!
 
And then, when you have secured your place, come back on over to this blog to hear more about the second event, and the second crucial point from the sentence above…..next posting coming later today or over the weekend.