This week has been an interesting one in the world of both business success and internet marketing.  The excellent viralurl.com/moneygym/stompernetnatural2">Stompernet faculty has opened it’s long closed doors to a limited number of new students and what is rapidly growing into the “must join” membership site / online university has been following the classic “product launch formula” method of giving away great content before selling anyone anything. 

Attraction marketing at it’s finest.

One of the things that Stompernet have been giving away, is lots and lots of free videos on improving your rankings in the Search Engines.  Check out those and their fantastic new and totally free tool to find out what Google sees when it visits viralurl.com/moneygym/stompernetnatural2">your site here >>>

Another is Brad Fallon, founder of Stompernet, together with one of my mentors rich schefren, discussing on some great videos on why you should stop thinking in terms of quick and dirty Joint Ventures (where you just mail for them and they mail for you) and start thinking in terms of value-adding strategic partnerships.

Think about who you could work with on a long term basis, that you

1.  Like - this is very important
2.  Respect - you have to feel happy recommending them and their company
3.  Know have unique content that you don’t have that your subscribers / members would enjoy/benefit from

We have long been a fan of this in The Money Gym, with our existing alliances with those who we consider to be the best in their field, such as our “Money Gym Presents….Our Favourite Experts” workshop presenters, but specifically Passive Investments, Tamkin Riaz, Marcus De Maria, Alan Forrrest Smith and now Tim Brocklehurst, Brett McFall, Claire Raikes, and Dave Lee, The Cashflow Investor (see Wealth Highway article today).

But it’s all been a bit informal and I’m starting to think about making it more formalised and also more reciprocal in some cases.

This thinking has come out of watching Brad Fallon and rich schefren talking, but has arisen from two calls we have had recently with big players in their field.

The first being a massive network marketing company who are courting us for content, in return for exposure to their many thousands of members, and another from Israel, to discuss how we can benefit from promoting a fantastic bit of software that we currently use, but don’t currently have an affiliate link for.

Hmmmmmm, interesting.

And even more interesting is that this stuff has to be done in person.  I’m a great believer in my gut instinct about people and as time goes on, I’m trusting it more and more.

Looks like I’ll be travelling about a bit more and having more MEETINGS.  Eeeeuuuuuwwww.

Now we have most of what I consider to be our “critical success factors” for Money Gym growth in place….

1.  our new info page for Money Gym Gold which at lasts really puts forward the benefits of working with the Money Gym on a one to one basis

2.  our info page for our ebook (which changes people’s lives around the world)

3.  which offers 30 days free trial of the membership site (providing ongoing support)

4.  our workshops which enable people to meet us and decide if we really are for real

5.  outstanding testimonials which show a stonking return on investment every time

It’s all about traffic, reach and extending our reservoir of potential future customers and I think that carefully crafted strategic partnerships could be the way forward.

Watch this space!