£10k In 90 Days | Day 5 | Solo Samba’ing

Podcast: Play in new window | Download (Duration: 21:03 — 4.8MB)

The Money Gym has just launched The Boardroom, an easy, quick, flexible way for your business to access a crack business team comprising 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross.  As part of the launch of The Boardroom, The Money Gym is offering a 33% discount on the 1st year membership (offer closes midnight 31st October) and Nicola & Judith are hosting a daily BlogTalkRadio show, where they help each business caller work out how to create an extra £10k in just 90 days from their existing business.

Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Karen Jones, an award winning Dance Instructor and Choreographer, who has developed a unique style of teaching latin american dance, for fitness.  Check out her website at Live2Dance.co.uk.

Karen has developed fun, unique routines for people wishing to get fit by dancing, ensuring that you can dance alone, rather than with a partner.  Think latin american line dancing!  She not only runs successful dance classes locally, but regularly gets corporate business nationwide, where companies wish to put on fun fitness events for employees.  Corportate business can be worth around £600 for six one-hour sessions.

Karen’s plan is to license exclusive areas to dance instructors so that they can build businesses, with Karen’s help and support. She had sold two licenses so far, at £279 for the license for the area (is that per year Karen or a one off fee?) and then you can buy the Business Support Package for a further £279, and then you pay between £35-50 per month, for access to a membership site that offers further support.

Luckily for Karen, Judith has a wealth of experience, being a partner in www.TheCleaningBiz.com, a successful cleaning company that Judith perfected in Fulham, then licensed on to over 20 different areas so far, supporting each licensee to build their business locally.

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Business | What Anais Nin has to teach us about Success by Judith Morgan

Anaïs Nin was a Cuban-Catalan-French author who became famous for her published journals, which span more than 60 years, beginning when she was 11 years old and ending shortly before her death. Nin is also famous for her erotica.

Some will be disappointed I am not addressing her erotica today (!), only what she has to teach us about being successful, being fearful of our own success and hiding our light.

One of Nin’s most famous quotes is “And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom”.   I know what she means, do you?

Sometimes it seems easier to restrict oneself, to limit my gorgeousness, to hide my brilliance.

Today what am I hiding from?   I am hiding from things which I fear.   My fear concerns what other people will think, how they will react.   What will they do if I leave them behind when I go to live abroad?

What will happen if I leave projects I have created or co-created?

My timidity is also around how will I be when I am different from what I already know.   If I become even wealthier and/or raise my profile, if I accept any single one of the invitations I receive to go on television (the edit of which is outside my control), would I be mis-represented?

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£10k In 90 Days | Day 4 | How To KISS

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The Money Gym has just launched The Boardroom, an easy, quick, flexible way for your business to access a crack business team comprising 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross.  As part of the launch of The Boardroom, The Money Gym is offering a 33% discount on the 1st year membership (offer closes midnight 31st October) and Nicola & Judith are hosting a daily BlogTalkRadio show, where they help each business caller work out how to create an extra £10k in just 90 days from their existing business.

Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was our Really Useful Internet Day’s lucky winner of a Boardroom place for 2009/2010, Suzanne Barnett.

Suzanne is an experienced trainer and owner of a training company, previously selling all kinds of software and computer training into the corporate market, which, in spite of an excellent reputation, for obvious reasons has found the going pretty tough recently.

On one of her first Money Gym weekends, Judith and I were able to encourage Suzanne to think about moving away from the corporate market and aiming her company services at small business owners who are faster at making their minds up, in charge of their own budgets and generally in some sort of pain around learning to use computers more efficiently to make more money.

Suzanne has subsequently teamed up with fellow Money Gym member, Eileen Bowley (who came joint second in our “Gold For Christmas” competion you may remember) to deliver high quality, on demand, virtual computer & software training.

At the recent “Really Useful Internet Day” the girls entered the Gary Vaynerchuk challenge, and after some rigorous coaching by Nicola on their brand, ended up buying on the spot the domain name http://www.KeepItSimpleSoftwareTraining.com (or KISST for short).

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£10k In 90 Days | Day 3 | Shag Bands & Body Piercing

Podcast: Play in new window | Download (Duration: 30:31 — 7.0MB)

The Money Gym has just launched The Boardroom, an easy, quick, flexible way for your business to access a crack business team comprising 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross.  As part of the launch of The Boardroom, The Money Gym is offering a 33% discount on the 1st year membership (offer closes midnight 31st October) and Nicola & Judith are hosting a daily BlogTalkRadio show, where they help each business caller work out how to create an extra £10k in just 90 days from their existing business.

Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Money Gym Gold client Karen Gilbert, affectionately known as “Timebomb” to all of us.

Bit of Background: This is because Karen (and her partner Rich) own http://www.TimebombTShirts.com in Croydon, an established retail fashion shop and online store. Timebomb has been trading for 6 years selling emo, punk rock, gothic and metal clothing, footwear and accessories. Classic brands such as Alchemy, Darkside Clothing and Living Dead Souls sit alongside the new breed of emo-punk clothes like Iron Fist (Check out their killer heels!), Poizen Industries , Hell Bunny and Rock Addict.

Punk Rock fashion has been in the headlines since 1977 and still the goth accessory trends create a stir in national news.  The intriguingly named Shag Bands have been featured this week (mid-October 2009) in The Sun and The Daily Mail and have doubled Timebomb’s unique visitor traffic in September as their tightly targeted product review site ShagBands.co.uk ranks No 1 in Google for the term and links to their main site for Shag Bands and custom printed T-sHirts.

Bloomin’ nice nifty footwork on the internet marketing front guys!

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£10k In 90 Days Challenge | Day 2 | African Travel

Podcast: Play in new window | Download (Duration: 26:26 — 6.0MB)

The Money Gym has just launched The Boardroom, an easy, quick, flexible way for your business to access a crack business team comprising 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross.  As part of the launch of The Boardroom, The Money Gym is offering a 33% discount on the 1st year membership (offer closes midnight 31st October) and Nicola & Judith are hosting a daily BlogTalkRadio show, where they help each business caller work out how to create an extra £10k in just 90 days from their existing business.

Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Rob Heath from http://www.MudHutTravel.com. Rob is passionate about South Africa and has set up a fabulous travel business which he and his partner started last year, but it’s really only just got rolling in the last few months.

Quick bit of background: MudHutTravel.com is all about unique, boutique holidays in South Africa;  the website is gorgeous with lots of lovely pictures, and it’s getting about 1200 unique visitors a month, with 400 of those being returning visitors, or 33% – a very good return rate.  Some, but we are not sure how many, are coming from a Facebook ads campaign Rob’s been running, spending £200 over the last month.

(Rob can you remind me how many clicks Facebook are reporting for that spend in the last month?)

From 1200 visitors, they are converting 5 into enquiries, a 0.41% visitor/enquiry conversion, which is good and I think it could be improved if they are willing to take phone enquiries, which means making the phone number more obvious.  From 5 enquiries, they have converted an impressive 3-4 (or 70%) to sales with the average profit per sale running at around £450.

This means their front-end sale turnover was worth £1575, not counting any extra services or experiences they offer their customers, they are converting 0.29% of their unique visitors to sales, and each unique visitor is worth £1.31.

If their adspend was £200 for x number of clicks from Facebook, they can work out what it cost them to get X number of visitors to the website.

If you know what each unique visitor is worth on the front end, and what it costs you to get each unique visitor there, you can ramp up your adspend, providing you keep a check on conversions holding up at each stage of the process.

This is the first holy grail of most small, start up businesses – to know what your basic statistics are.

However, when I looked at Rob’s website, earlier in the year, drawn by the great domain name, I found it…..

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£10k In 90 Days Challenge | Day 1 | Champagne

Podcast: Play in new window | Download (Duration: 22:07 — 5.1MB)

The Money Gym has just launched The Boardroom, a way for your business to access a crack business team, 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross.  As well as making a very special launch offer of a third off your first year’s membership, Nicola & Judith are hosting a daily radio show, where they help each caller create an extra £10,000 in just 90 days from their existing business.

Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Yvonne Halling with her champagne related business http://www.MadAboutBubbly.com

Quick bit of background: Yvonne’s husband Jiles is an expert on Champagne and among other parts of the business, like corporate champagne tastings, they own a beautiful house in the Champagne region of France which is available for holidays, sleeps 12 and rents for £1500 a week or £125 pp if you have 12, or £250 for the week if you only have 6 of you.  Very reasonable and it IS lovely, having been Yvonne & Jiles’ home previously.

Their website is currently being overhauled by Marion Ryan, Money Gym coach and blog/web expert so that’s coming along and looks great.  This will give them the flexibility to add / change the site whenever they like and will be very search engined friendly (search engines love blog sites!)

Jiles has written an ebook which is garnering rave reviews, and they are working on a follow up DVD right now.  They already have a number of videos on YouTube which I found by searching “mad about bubbly” although their channel is called http://www.youtube.com/user/jileshalling (see below for my comments on improving their branding).

We established on the 15 minute radio show that their fastest route to making “£10k In 90 Days” was to get let their house in Champagne for 7 weeks out of the 12 of the challenge period, and we came up with the idea of an virally marketed, online competition, using Social Networking via Twitter, a Facebook page and ideally joint venture mailings, where people can win a week in the house as a prize.

I also worked out that, if they sold 5-10 ebooks a day, they would make an extra “£10k In 90 Days” especially if they pre-sold the DVD bundled with the ebook, and that I would be looking at a Google Adwords campaign to drive extra traffic to the ebook sales page…….more on this below.

As time was extremely limited on the radio show, we have decided to take the follow up onto the blog here, where I will outline our suggestions, and my proposed plan of action, Judith can contribute, Yvonnne can add her thoughts, and get coached over the next 90 days to make the challenge actually happen!

What fun!

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Social Media | Living Proof In Real Time

Just sit and watch this for a few seconds – if you are not getting involved with Social Media to promote your business, you are really missing out.  Thanks to MsInternetMarketing aka Karen Pike for posting this.

Rich Schefren Here To See You (& He Brought Some Friends!)

Are you a business owner?  As you know, we are in the middle of launching our Money Gym Boardroom but we are very aware that

1.  We can’t let every business owner in
2.  Not every business owner can afford our help yet
3.  Not every business is quite ready for us yet

So ….back to Rich Schefren’s visit to you….

That subject line sounds a little crazy doesn’t it?  But imagine if it were true…

You’re sitting at your desk, worrying about where your next pound or dollar is coming from, when someone taps you on the shoulder…

It’s Rich Schefren and Jay Abraham. Standing in your office with big smiles on their faces.

“I’d like to help you turn your business around,” they say. “And I brought a few of my friends to assist me.”

You glance out in the hall and see 54 of the world’s foremost marketing and business building experts lined up out the door.

The faces are instantly recognizable. Tony Robbins…Jay Conrad Levinson…Brian Tracy…Michael Gerber…Stephen Covey…the list goes on and on.

They’re all here, just waiting to hand you their wisdom and insights to creating ultimate wealth and business success.

And the best part? It’s all F.REE.

Now you start pinching yourself, because you know you’re dreaming.

There’s simply NO WAY all these world-renowned business experts are handing out their most closely guarded secrets–for nothing.

Is there?

http://bit.ly/MGLOEM

With the League of Extraordinary Minds, this dream can come closer to reality than you ever thought possible…

You see, Jay Abraham and Rich Schefren have spent the last year scouring the entire business world, examining the highest echelons of reputations, skill and recognition to find only the best of the best in their respective fields.

They evaluated more than 1500 top experts choosing just 54 who (both felt) possessed the critical expert understanding and decisive, specialized business skill sets to show YOU where the big profits are hidden in your business – - and how to get them.

And now, they’re all together inside “The League,” broken out into highly specific panels for 6 solid weeks to better answer your questions regarding your biggest business challenges.

We’re talking 52 legendary experts who’ll carefully explain and demonstrate what to do differently right now to thrive and prosper.  And none of this expertise will cost you a penny to receive.

That’s right. It costs you nothing whatsoever. And you can only get it right here.

http://bit.ly/MGLOEM

With the League Of Extraordinary Minds, it’s like all these big-time consultants are right there in your office, leaning over your shoulder and showing you the map to wealth and success…

Fortune 500 companies pay some of these experts up to $250,000 a day for this type of access. And they do it without blinking, because the results they’ll get are worth BILLIONS of dollars in profits.

But you’re getting it for nothing. Nada. Zero. IF you move quickly.

http://bit.ly/MGLOEM

Because there’s a very limited number of people that Jay And Rich can take into this program. And the seats are filling up quickly.

So I wouldn’t wait if I were you–grab yours NOW before someone else does.

http://bit.ly/MGLOEM

I’ll see you inside…as one of Rich’s students I’ve had access to this material a bit in advance and it’s DYNAMITE.

Nicola

P.S. Look, for years the richest corporations in the world have earned truckload after truckload of cash because of their exclusive access to this world-class brain trust…

These masterminds simply get the job done, They know how to quickly solve every problem, overcome every challenge and make the most of every opportunity.

But now, YOU have access to these experts too, courtesy of the League of Extraordinary Minds. And they’re ready and waiting to work for you–GRATIS.

You really going to pass this up?

http://bit.ly/MGLOEM

Business Success | Need A Dream Team Board Of Directors?

Is your business successful but you are working way too hard?  Is your business stuck right now and you don’t know how to take it to the next level?

Are you feeling a bit burnt out with your business and losing enthusiasm fast?  Is your business at a crisis point but you don’t have anyone to talk to?

Perhaps you have what seems like an insurmountable obstacle to success and you can’t see your way round it, under it, over it?

Well, we know just how you feel – because Judith and I have both been there!

Several times.

So get a cuppa, because I have a story to tell you…..time to read and digest, 5-10 minutes tops.

When I was at burnout with the Money Gym in 2006 and thinking of giving it up, what I really wanted was a business mentor or business advice that I could trust.  From a proven successful business person, not some time-for-money consultant from the government bodies.

Or – eureka!! a Board Of Directors to work with on an ongoing basis.  I didn’t need investment but I badly needed experienced advice on how to grow the business from something good that had sustained me (and the hotel!!) very well for three years but which I was trapped working “in” rather than “on”.

I loved the clients and the great results they got but I really couldn’t face going through the 10 Financial Intelligence Modules again with one more new client, lovely people or not.

Not good.

And worse, I felt ungrateful because most coaches would kill for a lovely niche business like The Money Gym with great demand, that captured people’s imagination and which almost sold itself .

I also wasn’t massively keen on giving up any shares which investment would have meant.

So I was researching and networking to find out how the whole non-executive Board of Directors thing worked.  Non-exec meaning that they didn’t do any of the work but advised me, coming to a board meeting once a quarter to hear about progress and make suggestions.

I was looking everywhere – both online and offline for them.

Then, bummer, I discovered that each Director (Sales & Marketing, Finance, Operations) would expect to be paid about £10,000 – £15,000 per annum plus expenses, unless they invested in the business and you gave away substantial amounts of shares.

I also had Steve to consider, as we were partners in our internet business by then, but he did loads of work in The Money Gym too and if I was giving away shares in the Money Gym then he should get some.

Remember the E-Myth way of looking at it?  I knew that, when designing a successful business, you need a director for each key area – and those are…..

The Five P’s

Promise – the marketing & sales
Product – operations / delivery / production
Pounds & Pence – the finance
Place – office, equipment, telecoms etc
People – customer service & partners / staff / freelancers

I wanted to do the Promise, was delivering the Product but didn’t want to anymore and didn’t have time to create other products, needed help urgently with the Pounds & Pence because while self taught, I didn’t know how to strategically plan our finances, Steve did the Place, and People, but wasnt’ massively keen on the latter LOL

I also knew it had to be someone I respected so that I would up my game.

So I outlined the qualities of the new business partner I wanted

1. Knew & believed in the Money Gym ethos (ex-client?)
2. Ideally had coaching skills so that they could do the coaching for me at least for a while
3. Good with people so we were forced to improve out customer service
4. Had PROVEN successful business background as most of the Business Link / Enterprise Centre advisors had no real business experience, and swapped time for money.

When I was driving along one day

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Internet Marketing Workshop | Selling The Sausage Not The Sizzle?

Are we selling the sausage but not the sizzle of our Internet Marketing Workshop this Saturday 10th October?   When we first came up with the plan for “The Really Useful Internet Day” we wanted to avoid all the hype and over-excitement that you get at the bigger events.

http://www.themoneygym.com/internetday/booking.htm

We wanted to put on a down to earth day, that would do three things:

1. Give you some simple step by step actions that you can take, to start making a second (passive) income online

2. If you are a business owner, give you some ideas for creating extra profits, and the knowledge to put those ideas into action.

3. Give you some insights into the mindset of the most successful people who make money online, and what really made the difference for them.

So far, so good, you might think.

However, I’m wondering if we are wrong to be selling the sausage and not the sizzle. Because we all know that people don’t want the sausage but always buy the sizzle!

So…………..what is the sizzle of an internet marketing workshop?

The sizzle is the promise that by attending this workshop you will be able to leave your job, close your business and spend the rest of your days travelling the world with your laptop, checking your bank balance occasionally.

Well, to be honest, if I sent the kids to live with their dad, I could actually do that now, but I love the little blighters and will have to wait for them to go to college, before I up sticks and go live somewhere much cheaper and just commute back and forward to the UK.

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