What’s Happening At The Money Gym?

You may have noticed that we have taken a bit of a break from blogging and sending out the Wealth Strategy Secrets ezine.  We have decided to streamline The Money Gym somewhat, and while we work on our own wealth creation projects, we will be continuing to work with Money Gym Silver, Gold and Boardroom clients.

Nicola is still blogging and sending out her ezine over at NicolaCairncross.com

Judith is still blogging and sending out her ezine over at JudithMorgan.com

Steve is still working away on beautiful and search engine friendly “websites that work” at SteveWatsonOnline.com

You can find out more about The Money Gym offerings in 2010 and your opportunities to work with us here >>>

The Success Factor | Nicola Cairncross | Issue 003

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The Success Factor
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Welcome to The Success Factor, the brand new ezine from Nicola Cairncross.

This ezine is all about Success and especially success in Internet Marketing, Building An Online Business, Taking Your Existing Business Online. I will be sharing the very best of the web and business development worlds with you, along with sharing our personal journeys to build seperate, but complementary, internet marketing businesses.

Enjoy!

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Internet Mentoring Client Testimonial
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“Most of all, I’m really grateful for everything you said this morning. I finished my ebook in December, which was quite an achievement for me, but lately that’s been about it…..With the excuse of lack of time – I’ve allowed things to drift. After our first “Quickstart” mentoring session today, I will now look back on that hour (a very generous hour!) as being the time when that all changed.

You were so positive and encouraging, you introduced me to new ideas, you flagged up things I knew I should be doing but wasn’t and you will hold me accountable for what I’ve done and (especially) not done. That was everything I had hoped for, and a whole lot more. Thank you.

I’ll set myself some objectives for the next week and email them over!

Nick Winter
http://understanding-cement.com

“Hidden Star To Superstar” Stellar Level Client
http://nicolacairncross.com/internetmarketingmentor/

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Recommended Resource
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As well as TotalBusinessCart to manage my products, customers and affiliate programme, I use aWeber to manage my subscribers. The reason I do this is because it’s easy to set up multiple mailing lists with different “from” names, business names and reply email addresses. I also like to keep my subscribers and customers seperate so that if the worst and most unthinkable were to happen, and I was every reported for allegedly spam.ming anyone, I might lose my subscribers but not my customer info.

You can still use single opt in with aWeber, althought they strongly encourage you to follow “good practice” and use double opt in, but the single opt in comes in really handy for launches and joint ventures with other list owners. Capture the interest with single optin, then offer more goodies in the form of a free product, to turn the leads into more committed subscribers and then customers.

They also offer very sexy optin box templates for the non-techie, which makes your site look much more professional.

Get your free trial here http://bit.ly/ncaweber

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On Success
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Has anyone checked out the very excellent Yaro Starak’s blog at Entrepreneurs-Journey.com ? Truly excellent writing. He’s just completed a series of articles about change, specifically how you can change yourself to be the person you need to be to succeed in what you want to do. He’s come up with the best definition of optimism v pessimism I’ve read…..

“I read a book called Learned Optimism by Martin Seligman. It’s a really interesting book, and one of the most enlightening ideas I took away from it was this – Optimistic people do not see reality. Instead they contort their interpretation of what they are experiencing to see it as positive, regardless of what is really happening. Pessimistic people have a much firmer grasp of reality and as such often see the negativity in what is happening to them and other people around them. Optimists are essentially fooling themselves so they feel better. They manufacture hope and as a result live longer, happier lives. Pessimists see a form of truth, which you might say is more accurate than the optimists, but they consequently suffer more. So do you want to be the happy fool or the sad realist?

Read the rest here >>>
http://www.entrepreneurs-journey.com/1680/positive-change/ – part 1
http://www.entrepreneurs-journey.com/1688/get-what-you-want/ – part 2

But when I ran it past my local pessimist they said “but I’d rather be anything than a fool!” LOL

Been reading TWO great books this week – one is “My Unfinished Business” by legendary marketer Dan Kennedy – a free gift from Frank Kern as a thank you for being a member of his Mass Control syndicate, which is so well worth the money, i’ve sworn to never join anything else again.

Dan Kennedy talks about his lifetime in business so eloquently and amusingly, but so honestly you really get to know him, and the challenges he’s had to overcome on his way to the mega success he is now. He’s been broke many times, and I mean REALLY BROKE, to the point where there was no money for food.

Here’s just a couple of the quotes from the pages I’ve turned down as I’ve been reading:

“Only when a person needs, wants, accepts, values and appreciates your help, can you help that person” James Tolleson (one of Dan’s first business colleagues)

“What do all Renegade Millionaires have in common with (Frank) Sinatra and me? They have some clear, strong ideas about how they want to live their lives. Most people do not. Most people give this very little thought……Me? I want it all and I want it delivered!”

The other one is “The Golden Ticket” and I’ll tell you about that next week as I’ve not finished it and it’s a bit odd but worth it, I’m sure.

Also reading “Zero Limits” by Joe Vitale – love Joe and have finally managed to pronounce Ho’oponopono in my head, AND remember the four things you say

“I’m Sorry, Please Forgive Me, I Love You, Thank You”

Now you know me. Not very woo-woo.

But I’ve got to tell you, it’s impossible to stay mad with anyone when you repeat that little number over and over again.

Very practical tool for coping with whatever you attract accidentally..

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Free Marketing MOT For Your Website?
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This one is just for business owners and people with a website that isn’t really working for them yet.

Fancy a “Marketing MOT” on your business website – totally free of charge?

I’ll give your website a once-over via video, record it, and tell you the three most important things I would do to improve your site’s performance
immediately.

Just add your name, email address and website URL to the comments box here
http://nicolacairncross.com/blog/2010/04/internet-marketing-mentor-website-review-submit-yours/

Also give me a bit of an outline of your business goals, and also the one key two or three word phrase you would like that
website ranked on Page One of Google for.

So if you are a roofer, working in Brighton, but you specialise in soffit boards, your key phrase might be “roofer brighton” or
“soffit boards sussex”.

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Moving Our Businesses Forward
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I am so excited this week (and not just because I’ve got my first iPhone – is it possible to be in love with a phone?).

We are very nearly ready to launch with our new Local business initiative, which we are calling The Business Success Factory.

The lead product is a Google Page One Ranking website, which you rent advertising space on, to just one local business. They get all the leads and traffic, we get recurring income.

Our first few sites are now on Page One of Google for the key phrases, and we are cranking them out while the sales person is getting ready to target local businesses, who are already paying to advertise online.

100 x £100 a month is £10,000 and some of the sites will rent for £200-£500. Back end sales from website design, marketing mentoring and telesales services.

A lovely little local business, simple, no overheads, easy to explain.

Then, as part of the marketing for both the Business Success Factory and my own internet/marketing mentoring, I’ve been doing some more “Marketing MOT’s” and thoroughly enjoying those – check out to see if I’ve done your website yet here

http://nicolacairncross.com/blog/category/internet-marketing-mot/

I’ve also been mentoring those people who signed up for the Easter Special Offer and what a great bunch they are too – I love, love, love mentoring people around how to take their business online, or how to make their online business more successful.

Gearing up for the launch of my StoupaProperty.com project too – contacting people with big lists of property investors to see if they will help me promote the webinar I’m planning to let folks know how they can buy a Greek holiday home at today’s prices but not have to buy for five years OR go anywhere near a bank. Bit of a personal mission this one as I want to live in Stoupa one day, having just been back for a month or so, out of season, and I still love it.

This week has been all about video and leverage.

I got the DVD of my “7 Secrets Of Success” presentation from the wonderful Sarah Starr, who filmed me presenting it for the first time last September, at the Really Useful Internet Day. Sarah has got so much going on, you should subscribe to her excellent ezine at one of the following sites

http://www.moneymakerstv.com
http://www.staar.co.uk

I’ve also got the DVD’s of my co-presenters, Brett McFall and Martin Avis and I’m going to be editing those next.

Everyone had said my presentation was pretty good, but you never know yourself until you watch it back, and I’m actually pretty pleased with it.

I was going to make it into a product to sell, but have decided to see if I can use it to build my mailing list, by giving it away totally free.

You can watch the first 10 minutes here ….

Then visit http://TheSuccessFactorBook.com to watch the rest after putting your name and email in the box oon the right

And then, to watch the rest of the video, just enter your name and email into the box to the right and you will be jumped straight to the second video.

Please, please help me get this video out there – I think it’s got some great, much needed, material in there on what makes the difference between people who become successful and those who struggle a bit, and you can help me by tweeting it, email it or share it on Facebook but please, send folks to the first video only!

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Today’s Offer From Nicola
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Work with me from just £179.50 a month – Find out more here
http://nicolacairncross.com/internetmarketingmentor/

Or

Join the “Hidden Star To Superstar” mentoring programme at SuperNova Level, and pay a year up front, and I’ll not only give you a 10% discount, I’ll do Steps 1-6 for you!

Find out more here
http://nicolacairncross.com/internetmarketingmentor/

First 3 customers in April only though….Yep, you have to work with me to create your products (if you don’t have any already) but I’ll do all the techie bits, and you can just concentrate on learning – with me holding your hand – how to use the mighty internet machine we will create for you.

if you like the sound of that, email me at nicola [at] nicolacairncross.com with “Done For You” in the subject line

(and don’t forget to clear yourself through my SpamArrest system – only have to do that once).

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That’s It For This Week!
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I hope you have enjoyed this ezine and visiting our websites.

Till next time!

Nicola

http://NicolaCairncross.com/blog/
http://NicolaCairncross.com/themoneygym
http://TheSuccessFactorBook.com/

Please recommend me to your friends
and tell them that they can subscribe for free, at

http://NicolaCairncross.com/blog/

Disclaimer: The thoughts shared in this ezine are those of Nicola Cairncross alone, and are not those of The Money Gym or my business partners in The Money Gym or any other business ventures.

Disclosure: Occasionally we will be recommending products and services we pay for, use and like ourselves and we will be doing that, where possible, via an affiliate link. This does not mean the product or service will cost you any more to buy, but it does mean that the production of this free ezine is supported by commission earned.

The Success Factor | Nicola Cairncross | Issue 002

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The Success Factor
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Welcome to The Success Factor, the brand new ezine from Nicola Cairncross.

This ezine is going to be all about Internet Marketing, Building An Online Business, Taking Your Existing Business Online & Success Thinking.  I will be sharing the very best of the web and business development worlds with you, along with sharing our personal journeys to build seperate, but complementary, internet marketing businesses.

Disclaimer: The thoughts shared in this ezine are those of Nicola Cairncross alone, and are not those of The Money Gym or my business partners in The Money Gym or any other business ventures.

Disclosure: Occasionally we will be recommending products and services we pay for, use and like ourselves and we will be doing that, where possible, via an affiliate link.  This does not mean the product or service will cost you any more to buy, but it does mean that the production of this free ezine is supported by commission earned.

Enjoy!

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Recommended Resource
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One of the tools that I just could not be without is my TotalBusinessCart account.  TBC is the UK reseller of 1ShoppingCart, which I have been using since 1999, over 10 years now.  I recommend TotalBusinessCart now because they offer more UK friendly support and up until recently, were owned by ex-Money Gym client Paul Fuggle and ex-Money Gym Coach Philly Fuggle.

TBC combines mailing list management, with digital or real product management, automated follow up of prospects or customers, a cross sell / upsell option, an affiliate programme and adtrackers, which also give you the option to split test three ways.

So if you are not sure what price to sell something at, just fire your traffic through an adtracker to 3 x different sales pages with different prices on, and you will soon find out which is the most profitable price to sell at (note I said most profitable price, not the one that generates most sales).

Get your 30 day free trial here >>>

Some clients complain at having to pay around £50 a month for TBC but where else could you start a business and have everything you need taken care of, giving you access to your “business machine” from any computer in the world, for £50 a month.  C’mon guys, this is a tax deductible business overhead and it’s TINY.

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On Success
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The results of the “Biggest Challenge” survey are in!

I asked you all “What is your biggest challenge about marketing your business
online?” and about 50 odd people responded.

Apart from the grumpy boots who said “I hate this same old bl*$%dy question” and then bothered to go right through, putting junk answers in and who WON’T be getting a website review, the responses are pretty interesting.

Here they are in order of most responses.

1. Search Engine Position / wanting Page One of Google / Search Engines
2. Traffic, Traffic and more Traffic
3. Converting the traffic to prospects in your mailing list
4. Converting the prospects in your mailing list to customers
5. Creating a coherent, ENJOYABLE marketing plan
6. Time Management / Effective use of available time to make an impact

Now, isn’t it interesting, because No 1 to 3 are quite simple to achieve, if you know how to do it, or you can pay someone else to do it for you but…….

Only the last couple of weeks I’ve acheived Page One on Google for three or four of my clients websites (as an example google “perfect funeral” or “the perfect funeral” and you will see TWO of my clients on the first page above the fold!)

I’ve also achieved Position One, Page One for my own site for the key phrase “internet marketing mentor” which I’ve been targeting for about 3 months now, which gets XXXX number of searches per month (and I’m not even using a domain name with the key phrase in it).  The power of a WordPress website and some targeted blogging.

I’ve also doubled my traffic on last month.

Number 3 on the list above, converting the traffic to subscribers / prospects is down to your making a compelling free offer (join my ezine won’t cut it anymore!) and doing that in the right position on your website, something many of the site I’m reviewing fall down on.

Number 4 is where we get into the trickier area, and the main issue I see is that website owners want a quick win.  They want to sell their main product or service right away, to cold traffic.  Often what they perceive to be their main product is actually what I would call a back end product, and I enable them to put a series of low and medium cost items in between.

Number 5 is absolutely crucial, because if you don’t enjoy, you simply won’t do it.

Last week I shared with you my three “Process Goals” to create more traffic, build a new mailing list of people interested primarily in online business and attract more clients to the Stellar level of my “Hidden star To Superstar” programme.

They were:

Process Goal 1: Add a new article a day to EzineArticles – I have loads and can update and rewrite those from our Money Gym blog.

Process Goal 2: Get a Pay Per Click campaign going on Yahoo Search Marketing as Google.

Process Goal 3: Start an internet marketing ezine to keep in touch with my new subscribers.

I largely managed No 1, changed my mind on No 2, as nearly 200 clicks at 30p each did not turn into any subscribers or sales, and you are reading No 3.

I replaced the Pay Per Click campaign with doing video reviews of all the people who had responded to my survey, uploading them to YouTube and getting them on the blog here http://nicolacairncross.com/blog/category/internet-marketing-mot/

I love making video and writing articles so it’s easy for me to stick to that part of my marketing plan.

The best book I’ve ever come across for listing and explaining all the ways you can market your business, and then how to decide which elements to incorporate into YOUR marketing plan, is C.J. Hayden’s “Get Clients Now”.

Online, I think you can’t go wrong if you start with a WordPress blog website, on your own keyword rich domain name and hosting, with the right plugins, then linking your blog with Twitter and your Facebook profile, while creating a Facebook Page.

Now comes the hard part.

Having the discipline to add something new to your blog EVERY single day.  Doesn’t have to be something unique that you have written or created yourself, just something higly relevent, from YouTube or EzineArticles.com.

This is actually my acid test of whether a client is going to make it online or whether they are just mucking about.

Number 6 made me laugh a little bit, because some of the survey respondents said “not enough time” was their biggest challenge and “more time” was what they felt they most needed to be able to succeed online.

Because nobody can give you more time, we all get the same amount.  But it’s up to you to get serious about your online business and carve out more time to dedicate to it, even if it’s to direct your outsourcers to do the tasks you have decided are important, as part of your marketing plan.

However, I could help you decide what is the most effective use of the time you have made available, with keeping you focused and the momentum moving.

Anytime you are ready…….

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Fancy A Free Marketing MOT For Your Website?
—————————————————————-

This one is just for business owners and people with a website that isn’t really working for them yet.

Fancy a “Marketing MOT” on your business website – totally free of charge?

I’ll give your website a once-over via video, record it, and tell you the three most important things I would do to improve your site’s performance
immediately.

Just add your name, email address and website URL to the comments box here >>>

Also give me the one key two or three word phrase you would like that website ranked on Page One of Google for.

So if you are a roofer, working in Brighton, but you specialise in soffit boards, your key phrase might be “roofer brighton” or “soffit boards sussex”.

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Moving Our Businesses Forward
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I went to BNI this week – which stands for Business Networking International.  I’m promoting a locally orientated lead generation business, and thought that it would be good to get out there and test the waters about my marketing message.  I used to be a member of Worthing BNI and it’s a great way to meet local business people and find out if your offer makes any sense to the marketplace.

I got up at 5.45am, got dressed up, then went and stood outside the Bridge Inn in Shoreham, where the meeting was supposed to be, according to the BNI website.  By 7am I twigged that it wasn’t there anymore and so I used my trusty Blackberry to get the phone numbers of the regional directors off the website.  No answer, but then the cleaning lady from the Bridge came out and told me they had moved to the Sussex Yacht Club.

A quick sprint down the road in the rain, and I found the Shoreham BNI members tucking into a very nice breakfast, overlooking all the yachts.  I tested out my 60 seconds thusly:

“Hi, I’m Nicola Cairncross from The Business Sucess Factory and we are a specialist lead generation company.  If you are paying for leads or know someone who is, we can help you get exclusive targeted leads for your business at a fraction of the cost.  Nicola Cairncross, The Business Success Factory, we can make your phone ring!

Not bad, even if I do say so myself!

Marketing lesson for you?  Make sure your business website is up to date or you might miss out on new business.  If I’d been a lesser woman, I might just have gone home in disgust.

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Today’s Offer From Nicola
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Just until midnight on Good Friday, I’m offering a year’s membership of Stellar Level, plus mentoring calls with me, plus LOADS of great bonuses, for HALF PRICE.

Yes, it’s an Easter Sale and you can find out more here >>>

or if that one doesn’t work for you, here’s the long version
http://www.nicolacairncross.com/internetmarketingmentor/indexoffereaster.htm

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That’s It For This Week!
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I hope you have enjoyed this ezine and visiting our blog.

Till next time!

Nicola

Please recommend me to your friends and tell them that they can subscribe for free, at

http://NicolaCairncross.com/blog/

The Success Factor | Nicola Cairncross | Issue 001

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The Success Factor
—————————————————————-

Welcome to the very first editition of The Success Factor, the brand new ezine from Nicola Cairncross.

Subscribe at http://nicolacairncross.com/blog/

This ezine is going to be all about Internet Marketing, Building An Online Business, Taking Your Existing Business Online & Success Thinking. We will be sharing the very best of the web and business development worlds with you, along with sharing our personal journeys to build seperate, but complementary, internet marketing businesses.

Disclosure: Occasionally we will be recommending products and services we pay for, use and like ourselves and we will be doing that, where possible, via an affiliate link. This does not mean the product or service will cost you any more to buy, but it does mean that the production of this free ezine is supported by commission earned.

Enjoy!

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Recommended Resource
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A key word rich domain name is really important to help with your search engine ranking. You can have multiple, highly focused blog websites for pennies, in seconds, all geared to drive traffic to your main website.

If you do a search on Google on your main key phrase, like “wealth creation” or “wealth creation education” you will see that those two phrases return 2,850,000 results and 1,540,000 results respectively. However, if you then type in allintitle:”wealth creation” or allintitle:”wealth creation education”
you will see that your actual eearch engine optimisation competition shrinks to 36,200 and 3,820 respectively.

Look down the page and see how many websites have the main key phrase in the title of their website, the first line of the description of their website and the domain name (or a sub-directory) of their website. Not many. If you find a key phrase with less than 250,000 websites returned when you do this “allintitle” search, you have a very strong chance of dominating the search engines for your niche within about a week.

But what if you have a website that you have paid $$$ for and you are not at all techie (or you have a web designer who has you over a barrel and charges to change anything.

Well, how about creating say 10 blogs on keyword rich domains, with loads of great relevent info on them, and the only advertisement or link on them is to your main website. That would work in getting you some free traffic!

We use http://www.FunkyDomainNames.com – a division of GoDaddy, to buy our domains, and unlimited hosting for all our sites costs around $160 a year. Domains cost peanuts. This is one of the biggest domain name and hosting companies in the world. We like it because the support one-click install of WordPress blogs, it’s fast (your blog will be live online within minutes usually) and you get 24 hour telephone support – essential when something goes wrong – meaning, when you do something wrong!

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On Success
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This week Nicola went to Martin Avis’ London Lunch. This is a regular get together of some of the top internet marketers in the UK, not the speakers and higher profile seminar promoters, but the quiet folks who just get on with making money online. Nicola took the opportunity to intervew Martin himself, whose business model is based around building a mailing list, sending out regular ezines with offers for his own products and also recommended resources for products or services he uses himself, via affiliate links.

Watch this great 10 minute interview here >>>
http://nicolacairncross.com/blog/2010/03/the-success-factor-martin-avis/

Sign up for advance notice of the London Lunches >>>
http://www.london-lunch.com/

Then take a look at Martin’s excellent home study course “Newsletter Success Formula” here
http://bit.ly/ncmartinavisnsf
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Fancy A Free Marketing MOT?
—————————————————————-

This one is just for business owners and people with a website that isn’t really working for them yet.

Fancy a “Marketing MOT” on your business website – totally free of charge?

I’m doing a quick, 3-question survey and would really appreciate your help and feedback.

In return, I’ll give your website a once-over and tell you the three most important things I would do to improve your site
immediately.

Just fill in my quick survey here

http://nicolacairncross.com/blog/category/internet-marketing-mot/

and when you get to the bit where you put your URL in, also give me the one key two or three word phrase you would like that
website ranked on Page One of Google for.

So if you are a roofer, working in Brighton, but you specialise in soffit boards, your key phrase might be “roofer brighton” or
“soffit boards sussex”.

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Moving Our Businesses Forward
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Nicola says: Back from my soujourn in Stoupa, Greece and this week I’ve been focusing on learning how to use Yahoo Search Marketing (their version of Adwords) because I’m having no luck at all in getting an Adwords campaign going for the new version of my book The Money Gym – they just don’t even start my campaign and I suspect I’ve been Google Slapped due to being in the Wealth Creation space. I want to get a steady flow of traffic, ideally that converts to sales at enough of a level to cover my costs – marketing nirvana that is!

The other thing I’ve been doing is religiously blogging on each of my local business blogs, to get them even further up Page One of Google (or from page two to page one) so that I can go out and market our local business lead generation service at the networking groups and breakfasts locally.

I’ve also been uploading at least an article a day onto Ezine Articles to get more backlinks and traffic back to my core site at NicolaCairncross.com

My activities have been greatly helped by Judith sharing a brilliant article about “process goals” which enable you to reach our “outcome goals” more easily and in a focused manner. This was a BIG missing part of the jigsaw puzzle of success for me, because I am great at creating outcome goals but not so good at working out HOW to achieve them, sticking to that plan and measuring it’s success and adjusting accordingly

Read more about that article here >>>
http://bit.ly/NCStayFocused

And here’s an example of how I’m using it:

Outcome Goal – £10k per month online income from memberships of my “Hidden Star To Superstar” internet marketing mentoring programme. To achieve this I estimate I need a new mailing list of between 1000 and 10,000, signing up from a steady stream of traffic to my website, converting to subscribers, converting to ebook buyers, converting to Stellar Members, converting to Supernova Members.

I’ve been targeting a three word key phrase for the last three months, and my site is now No 1 on Google for that key phrase, which gets over 1500 pretty targeted searches a month. All people who want to learn about making money online and who want a mentor. I also want to get more backlinks to my site to raise it’s ranking even higher and boost traffic.

Process Goal 1: Add a new article a day to EzineArticles – I have loads and can update and rewrite those from our Money Gym blog.

Process Goal 2: Get a Pay Per Click campaign going on Yahoo Search Marketing as Google.

Process Goal 3: Start an internet marketing ezine to keep in touch with my new subscribers.

I’ve managed to do all three this week so I’m feeling pretty pleased with that. I’ll see if it increases my traffic overall, although I’ve been having a lot of strategic partners mailing about my Money Gym 2010 book, so that’s skewing my traffic figures. Alexa reports a 190% increase in traffic over one month, and a 100% increase in traffic over three months, with 27 sites linking in, so that will give me something to measure against. More articles out there, syndicated by EzineArticles, should mean more links. Alexa reports that my three months trailing traffic rank is 242,547 while my one month trailing traffic rank is 164,900 and my UK ranking is 11,815.

More importantly, I’m starting to get traffic from what they call “High Impact Search Queries” for the key phrases that I’m targeting, including the rather generic “internet marketing” which I’m pleased about. Perhaps I should replace my Pay Per Click Campaign process goal for this week with something free?

(There will be a section from Steve each week but he’s a bit under the weather and I wanted this ezine to go out so watch out for his bit next week)

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Today’s Offer From Nicola
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My “All Done For You” offer is still live but not for long. In a nutshell, if you sign up for a year’s internet marketing mentoring at Stellar or Supernova level, and pay the whole year in three instalments over the next 90 days, I’ll set you up with an entire web business infrastructure. To include a keyword rich domain, hosting, fully search engine optimised blog, Twitter account and Facebook Fanpage (all linked together), a mailing list host, free givewaway, first lead product, squeeze and thank you pages.

Yep, I’ll do it all for you, then I’ll coach you, over the year, on what to do with it all, either to start a business online, or to take your existing business online.

Just take a look at this page
http://nicolacairncross.com/internetmarketingmentor

Then email me at nicola [at] nicolacairncross.com with the subject line “done for you” and a bit about yourself and your business.

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That’s It For This Week!
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We hope you have enjoyed this ezine and visiting our blogs.

Till next time!

Nicola

http://NicolaCairncross.com/blog/

A month in the life of a Wealth Coach…

The last month included Christmas and New Year. Routinely these are times for family and celebration, times accompanied by their own joys and stresses. In the Collins household there were plenty of both!

Christmas was a pleasure. Once I’d got used to the fact that my partner had invited everyone for Christmas dinner… well maybe not absolutely everyone but we did cook dinner for 12 which is the most I’ve ever had to cope with! Actually it did go pretty well, even if I say so myself. Food was on the table only 20 minutes later than predicted and the worst thing to happen was splitting a bag of frozen peas and throwing them all over the cooker with 5 minutes to go! (We’re still finding stray peas in the most surprising of places!).

My greatest professional activity over this time was project managing a property refurbishment. We bought a house before Christmas. It badly needed a rewire so we figured it was better to do the job properly before we moved in. There was also the possibility of significantly upgrading a bathroom and kitchen so we got together a team…

Dave the builder is great and masterminded most things really efficiently. He’s a real “can do” builder and so refreshing to work with. Bill the plumber was also a real asset to the team, turning his hand to wallpaper stripping in the quieter moments between plumbing jobs. The only slight problem with our choice of plumber was that he lived in Ystrad Mynach and drove a Ford Focus. Now don’t get me wrong. There’s normally nothing wrong with those choices, but given that South Wales, along with the rest of the country has experienced the heaviest snowfall for 20 years, there were times I wished we’d picked a plumber who lived in Roath and drove a 4 x 4! Still to his credit, Bill has been there when we needed him and his ability to “lend a hand” has been a great asset.

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What Does A Money Gym Coach Do When She Is Off Duty?

More specifically, what did this Money Gym coach do when she was off duty over December and the beginning of January?

The first thing she did was to contribute quite creditably to the micro-economy of Venice.  Still, her Money Gym hat travelled with her to Venice and fought to get back onto her head when she learned that Venice has cancelled the New Year’s Eve fireworks, and the Carnival celebrations!  The Powers That Be in Venice have, apparently, decided that in these tight times cutting back on the things that draw tourists to Venice is an astute move.  Hmm!

After that, she said a fond farewell to The Luddite Foundation, invested in an MP3 (finally) and began listening to the backlog of CDs she had, including some from T Hark Eker.  On one, T Harv was interviewing another delightfully forthright ‘multi, multi, multi, multi, multi, multi, multi-millionaire’.  This gentleman observed, in the most unashamedly sexist way, that you should treat money the way you – a woman – should treat a man, flattering and stroking its ego etc.  Equally, he noted, you should treat money the way you treat a woman, cosseting, caressing etc. etc.  But how many of us do?  (And are the Venetian Powers That Be treating tourists’ money in a loving, encouraging fashion??)

Together with her new exciting technology, she then spent a fair few days enjoying the delights of Taginistan.  Now, in case you hadn’t heard of Taginistan yet, this is not because it is some strangely tranquil ex-Soviet republic.  Rather, it is a mythical kingdom that is blossoming from my own modest culinary endeavours.  You see, a few weeks ago, I discovered the delights of the tagine.  What could be better than bunging a number of reasonably well chosen ingredients into a pan (or tagine) and creating something that has an extraordinary subtlety of flavour.

So excited was I that tagines are all that the denizens of the Kaszina ménage have lived on since.  This is why the house is being rechristened Taginistan.  Possibly, I have become slightly carried away with my vision for this little known republic.  But then it is a uniquely charming place.  Unlike other “-istans”, Taginistan has, and seeks, no nuclear missiles.  The preferred weapon for conflict is a small, finely wrought version of the Gatling gun that fires… coriander seeds…

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A Note From Marion

As we haven’t quite hit February yet, I think it’s not too late to start by wishing all readers a peaceful and prosperous new year.  Prosperity is of course about much more than mere money.  It means good fortune, abundance and riches and while we hear so many tragic news stories each day, I wish for all of us the good sense this year to notice and appreciate what we already have in our lives.

As the old year breathed its last, I had already decided that 2010 would be a well-fed, wide-girthed purring pussycat, yet it seems I’ve manifested a rather skinny spitting feline to transform into that vision of furry loveliness I had.  Good job I’ve a sense of humour, a strong will and a brilliant idea or two for 2010.

A few years ago, I learnt – does it always have to be the hard way, God? – to live within my means and therefore I get through the run-up to Christmas without loading up my credit cards with extravagant shopping lists.  The new year started then for me without a financial hangover, nor even an alcoholic one now I think of it

Instead, I sat down and reviewed and wrote out all my accomplishments from last year.  I listed over 30 without too much trouble and I strongly recommend this exercise as a starting point when planning what you want to do next, not only to give yourself due acknowledgement for your successes but also to get you thinking creatively about how very much you could achieve in the next few months. Second step was to list everything I wanted to leave behind – bad habits, limiting beliefs and people, followed by some ‘stream of consciousness’ writing (ie without judging or editing my thoughts) about what I wanted in the future, leading finally to a list of 10 goals for 2010.

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Wealth Coach Diaries | A Note From Judith

2010 crept in under a blanket of snow, rather than coming in with the more customary bang.   After my month off in the Caribbean sunshine, sub-zero temperatures came as quite a shock delaying my return to full productivity still further in a way I rather enjoyed as it gave me at least three weeks to be acclimatising, thinking, planning and working on my financial intentions for the year.

There will be changes, of course.   There always are.   And no matter how distressing while we come to terms with them, in our heart of hearts we all know that change is good for us and that it all works out for the best in the end.   Whatever you have planned for your own new year, I hope it’s a good one.

Now, what has this Wealth Coach been up to in the last couple of weeks?

Weekly Wealth Webinars, Wednesdays at 11 a.m.

The Money Gym saw the beginning of term on Wednesday last week with our weekly wealth webinar at 11 a.m.   We run these now in three terms of 12 weeks and we rotate the topics between general wealth creation in the first week, followed by Mainly About Property, Mainly About Business and Mainly About the Internet on each of the following three weeks, then repeating the pattern three times in each term.   The general wealth creation call is open to all our clients including Silver and then all the other calls are for current and past Gold, Platinum and Boardroom clients.   They are generally all recorded so if you are entitled to attend but unable to do so, you can listen again later.   You can call in live or listen live on the web too.

How do you join?   Log into the Money Gym website and go to the home page of your level of membership and hit on the Webinar Access button which takes you to a further page with two buttons which lead to the schedule on one and the access details on another.

If you are a Silver member, note the dates for your diary of 10th February and 10th March and then the next two terms start (with Silvers again) on 21st April and 8th September.   If you don’t know whether or not you are entitled to attend, or you have forgotten how to log into the website or can’t find the information you need, then do please let us know.   We send weekly reminders to all current clients and usually one annual reminder to all alumni who are welcome to join or re-join us at any time then want another boost with their wealth creation activities.   Wednesdays at 11, come on down.

Money Gym Google Groups

Similarly we have been reconnecting with our community via all our Google Groups where topics of interest over the last twenty days have included investing in Champagne, rent2own, Facebook fan pages, buying and selling businesses, membership club sites, Cashflow, article marketing, Twitter, 2010 goal-setting, estate agents, time management tools, sales training, proof-reading, saving money, thriftiness, recipes, making videos, manifestation, debt, credit ratings, Warren Buffet, rooms to rent and sharing resources.   Phew!

I notice that one of our groups has 260 members and Google describes its activity as “low”.  Everything’s relative, Google! Plenty are overwhelmed by their membership of any single one of our Google groups let alone all of them.   There are ways to cope with this.   You never need to keep a single email because they are all archived on each group’s website and keyword searchable. You can set your membership to send you a daily digest instead of an email each time anyone posts and you can operate my favoured Scan/Delete policy which means I have deleted all those I receive before bedtime every day, having replied to any where I have something to offer.   Simple.

Out and About

Nicola and I had lunch with uber successful Neil Asher last week and we both went for the recession-beating £8.25 menu at Carluccio’s and Neil paid.   Boy did he get a bargain!   The two of us for that price.   Neil describes himself in an email to me today as a “self-made multi millionaire with seven businesses in five countries”, just the sort of chap you want to have buy you lunch on a bleak Thursday in snowy January.   He looks like Davie Bowie which was a bit of a surprise and he wasn’t in the least bit phased by Nicola and I chatting, laughing and coming up with ideas and stories at top speed on the hoof.

He’s very abundant, and wrote later to ask after my Top 10 Wish List for 2010 in case he could help me achieve any of them and offering his hopes that we would develop a great friendship in time.

I must confess to having to ask Nicola and Neil himself “were you truly wafted here from Paradise?” – you just don’t often see such giving and abundance.   What a role model.

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Business Success | Doing It Right & Doing It Wrong

When I started my first ever business at the age of 8 years old, I accidentally did something totally wrong and something totally right.

It was my idea to rent out, or even sell, the many many paperback story books I had already accumulated from older relatives, second hand shops and jumble sales.

I started well, planning out how to keep track of who had borrowed which book (modelled on the already successful methods employed by my local library – why re-invent the wheel?) and I’d gathered all the necessary equipment, including a John Bull’s Printing Kit to date stamp the books, albeit a touch on the slow side, due to having to manually change the numbers each day!

We even had premises, the under the stairs cupboard was requisitioned, in spite of my fear of the feather duster, but this was not my main concern because I had already decided I wasn’t going to man the shop, my trusty assistant Heather was!

O yes! One of my more clever moves was that I recruited my 6-year old sister, Heather (now an international opera singer and still dining out on the story!) on a payment-by-results basis and the plan was that I was going to go out around the local playgrounds marketing my new book-lending business, while Heather waited patiently under the stairs, reading the merchandise in order to better demonstrate the pleasure to be gained from any loan or purchase.

One of my LEAST clever moves was not doing any market research, particularly NOT finding out whether there was a ravening hungry horde of kids looking for my solution to their problem or challenge….

Because there wasn’t.

I was the only asthmatic, fairy tale crazy, reading-mad child locally – the rest were very busy having fun outdoors and they wanted to read LESS not more!

O dear.  Duh!

I sorry to say that this was only the first of many, many businesses that I started on a whim, on the back of a good idea, that I got going BEFORE I tested the market or found out if there was a demand.

At the Money Gym, we firmly believe that setting up a part time business (NOT a part time job, note!) can be one of the easiest, quickest first steps you can take in increasing your income.

But we want you to do it right, so that you can answer the most important five questions any business owner must know off by heart.

Do you remember those questions from yesterday’s video?

Well the good news is that today’s video will reveal a secret weapon in the armoury of any aspiring business owner or consultant….

Would you like to find out what that secret weapon is?

Well either hit this link and put your name and email in (even if you have done it before, it will take you to the right page)

http://www.themoneygym.com/silverelite

OR

Visit the Money Gym video page if you have bookmarked it before!

And don’t forget to tell us what you think of Money Gym “Video 5 – Footsteps In the Fog” by commenting at the bottom of the page.

Warm regards

Nicola, Judith, Steve & The Money Gym Team

p.s. Every comment could be a link back to your website, remember, and that’s a GOOD THING!

Watch the videos, comment and get your link by putting your name and email in here http://www.themoneygym.com/silverelite

How Can The “Fight Club” Movie Get YOU Moving?

I was going to write and tell you a little story about Video 4 in the Money Gym wealth creation series – because it’s up and ready for you to view.

(It’s called “Signposts In The Fog” and it gets even more specific about how YOU can start to change your financial future in 2010 using Money Gym techniques)

BUT WOW!

One of our subscribers, Matt, joined in the comments at the bottom, under the videos, specifically he joined in a conversation between me and Ray, who is also watching the videos and who is a self-confessed sufferer from procrastination.

I suggested that Ray might just be worried about making the wrong choices and the fear of that was holding him back from getting started.

I asked him, if you had a gun to your head, Ray, right now, if I was standing over you and making you choose, which Lane of the Wealth Highway would you pick to work on first?

(I cover the Four Lanes of The Wealth Highway in today’s Video 4, if you are not familiar with the concept…)

Matt then added his thoughts and put up a link to the most AMAZINGLY powerful video clip from the film “Fight Club” which I had never seen before and which just virtually BLEW ME AWAY!

You just have to go watch it right now!

http://www.TheMoneyGym.com/silverelite – to get immediate access to the page.

(or if you have bookmarked the video page, just go there right now, watch “Signposts In The Fog” and then read the comments and watch the video….like I say, WOW!)

And I want you to think about this…..

If someone was standing over you right now, saying, do something to improve things in your life right now or ……..

What would you do?

What would be the first thing, the best, most effective action, you could take to make things better for yourself, right now?

We all know deep inside, don’t we?

But we don’t do it because it’s easier to carry on as we are!  Old habits, bad habits, die hard.

Because nobody’s standing over us, giving us a stark choice.  Nobody’s doing like the guy in the Fight Club clip.

Just think about it.

http://www.TheMoneyGym.com/silverelite

Go watch the videos.   It’s Sunday – a great day to take some time for you.

Then make that choice.

To your success!

Nicola, Judith, Steve & The Money Gym Team

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