Madeleine Giddens of MadAboutHerbs.co.uk and Money Gym Club Silver Member says:

I have been a Silver member of The Money Gym Club since it first started but only recently realised the amount of information accessible to me due to being overwhelmed by other marketing newsletters.

The Internet Home Study Program alone is worth the subscription fee; it covers all the basics of setting up a website and marketing it and thanks to the keyword research section I have finally sorted out all the keywords that have the most traffic so I can focus on these for articles, hubpages, google adwords etc and also identified the ones that have high traffic but low competition for advertisers so are ideal as part of my Google Adwords campaign.

There are many hours of (wealth creation) audio available which can be downloaded and listened to at leisure covering a wealth of topics.

The (private) google group is incredibly useful and full of very helpful and experienced people should you have any particular questions on any aspects of wealth creation.  I finalised my ebook title with the help of this group as have many others, ebook pricing advice has also been given.

It is inspiring to read of other people’s success and also to realise that we all struggle with similar issues and can help each other through them.  It is also another resource that can be searched at a later stage when you are ready for another lane of the wealth highway!

The Ezine is inspiring and also has useful articles which are bang up to date.  It also together with the blog will keep you up to date with the best of the other internet marketeers out there thus reducing the overwhelm factor.

It will take you a while to get through all the existing material available and more is added regularly giving you constant value for money.  I highly recommend you give it a try.

Madeleine Giddens

MadAboutHerbs.co.uk

There is a movement going on. A major shift in the working behaviour of people all around the world. Some even call it a revolution.

It is a move towards working from home, using The Internet as a means for creating wealth. In many cases, this begins as a supplementary income, a means of topping up a poor salary, or to earn the money required for a holiday or a car.  But as women particularly increasingly decide that they have had enough of doing low paid jobs just to be able to have a family, or new mums (mom’s in the USA!) decide they don’t want to go back to the corporate rat race, they start to look at a home-based business.

And the internet, with it’s low start up costs, is perfect for that.  Increasingly, people are moving home and conducting their online business activities full-time.

But it’s like the wild wild west, in America at the turn of the century….there are many people out there waiting to sell you a useless map of where to find the gold rather than sell you a shovel and some way to figure out the gold for yourself.

Just as many are failing as succeeding.

It seems that an aptitude is needed, some call it a certain mindset, in order to succeed with an online business.  Many people completely underestimate the work involved, the steep learning curve, the ability to keep growing and learning.  And so they give up at the first hurdle because they just don’t know what to expect.

Nicola Cairncross, founder of The Money Gym is regarded as a bit of an internet marketing expert - whether you want to take your existing real-world business online, or create an income online from a hobby or a passion.

She says “Something all online successes have in common is Viral Marketing. This phenomenon thrives on The Internet. In previous worlds it was known as word-of-mouth marketing, or growth by recommendation.”
But whatever we call it, The Internet has taken this form of growth to a new dimension by lubricating the means of pass-on.

All too often, Internet Marketers imagine they have got the next YouTube or Facebook, but because they have omitted some valuable viral marketing principals in their business plan, they fail.

So how can you learn what these principals are, and how can you be sure to include them in the plans for your online venture?

Well - it is possible to read about viral marketing, and there are numerous sites and services for applying the viral factor to your business. But to really understand it, and be sure of using it well, there is The Freedom Class.

This is a live laptop seminar held over a weekend at exclusive venues around the world, by Tim Brocklehurst, a recognized expert in the field.

In two days, delegates of these Freedom Classes - including Nicola & Steve and many Money Gym clients, learned and put into action, a complete business plan so that they can move forwards with a virally-growing business, and experience what it means to have exponential growth.

For full details of The Freedom Class go to this link:

http://www.tinyurl.com/actonfreedom

We have discovered an amazing new toy / tool this week and it’s called the Google Website Optimiser.

Now those webmeisters amongst you will already know of this wondrous machine, but most ordinary folks won’t…..or won’t have realised how easy it is to use!

Or what a huge effect you can have on sales, tweaking and tweaking and improving by tiny amounts, multiplying the effect, until you have the best possible performing sales page.  A super-model of a sales page in fact.

This is called the Butterfly Effect and is described by Wikipedia as “The butterfly effect is a phrase that encapsulates the more technical notion of sensitive dependence on initial conditions in chaos theory. Small variations of the initial condition of a dynamical system may produce large variations in the long term behavior of the system”

Mike Filsaime first use this phrase with respect to internet marketing, in his famous “Butterfly Marketing Report” which i have just re-read for the second time and made loads of notes from.
[Read more →]

Nicola here, with a very important and time sensitive message that will help you beat the credit crunch. As we head into the time of year when, traditionally, people start to think about their life and their future, I’m writing to you because I want you to think seriously about THE most amazing wealth creation opportunity I believe we have seen for the last 150 or so years. One that will help you to stop caring about small hikes in fuel costs, slight increases in the cost of living, a half per cent rise in your mortgage rate.

I’m talking, of course, about the internet. Now, before you pooh pooh me - listen up!

I’ve been mad about the internet as a marketing medium for years, but principally for marketing real world businesses.

Real World Success #1:

I was taking bookings online at my boutique hotel, The Acacia - see the old website here www.TheAcacia.com - before the builders had even started!!

Real World Success #2:

I built the Money Gym (www.TheMoneyGym.com ) from an idea to a six figure turnover business within just 3 years, with a website, an ezine and some business cards that I never used!

BUT….

As we go to all the big Internet Marketing Conferences, we kept hearing stories of people who made a million in a day with selling one ebook, but were never able to duplicate that incredible success for ourselves.  And for those facing the credit crunch right now….wouldn’t it be nice to make enough extra cash that any vagaries in our economy didn’t matter so much?

We - and many of our clients - regularly make smallish and regular amounts of money from esoteric niche sites, but even when we explored apparently really hot niches, like guinea pig whispering, or brown recluse spiders, or restaurant business plans, or Bed In A Bag sets, the millions still eluded us.

Looking back, that was mainly because of three things:

WHY DO SOME FOLKS NOT MAKE A GREAT LIVING ONLINE?

1. Not enough attention to detail - we just were not setting up the backend systems needed to automate sales

2. No viral growth element to our business - and no idea how to make it so

3. We DID split test some elements (one headline against another for instance) but we had no idea how to expand on that till we had the ultimate super-model performing sales webpages.

But now we do….we have the skills and we have the tools. And we want to share them ALL with you.

We have the skills to help real world business harness the power of internet marketing, and we have the skills to help people with just one ebook on a specialist subject wring the most money out of that product, while building up a virally charged email list of people who will want the next product being prepared (notice I didn’t say created, because we know where you can get quality products to adapt and make your very own).

As I say, we really want you to be able to help you make money online too.

Our Internet Marketing Home Study System is a great video based 12-step tuition for those just getting started online but to reflect it’s value, we have been charging £1497 for it - and it’s still worth many times that. Check out this recent testimonial from an 18 year old…

“Hi Nichola, Thank you once again for your giving me the internet home study program for a free trial, when I met you at the Institute of Directors meeting where you were doing your speech. I have been through the program once now and would like to give you some testimonials as to the quality of the program. I would have been lost without it! Many thanks, Mark Williams (the young lad with his mum)”

But we want to make it more affordable and available to more people.

GET YOUR HANDS ON THIS STUDY SYSTEM - FOR FREE!

So we are going to make it available - totally free of charge - to all Money Gym Silver members, for as long as they stay current members. This offer is available to fully paying Silver Members.

To this end, I want you to seriously consider upgrading your Money Gym Club membership to the full Silver Level, which involves an investment of just £27.50 a month.

You are getting a product that sells regularly at £1497 plus all the Money Gym Silver benefits for £27.50 a month.

In fact, it’s better than that, because if you buy our ebook for just £25.00, you get the first month Silver Membership free - a saving of another £2.50.

(Well, every little helps!)

The reason I’m writing to YOU specifically is because I think you want:

1. To learn how to make money online from a passion, hobby or interest

2. To learn how to market your real world business online more effectively

3. To find out if all those stories you hear about making money online are true!

SILVER MEMBERSHIP ALREADY INCLUDES:

* £50 off any of our acclaimed Money Gym workshops – this is
worth up to £450 a year if you come to six MGP and all three LTM days

Find out more here: Let’s Talk Money | Money Gym Presents

* Live wealth coaching by webinar once a month (recorded for MP3 download)

* Mixing with millionaire experts at the events and on the Forums

* Get your questions answered whenever you need support or feedback

* Instant downloads, audio and video, bucket loads of advice on wealth creation right away

* 24/7 access to our private and exclusive wealth creation Google Group

QUESTIONS?

Click the comments link below this post and ask any questions you have about this offer - I’ll be there, and will reply on the blog.

GUARANTEE

I want you to be completely without risk…so here’s my guarantee:
If you don’t think your Silver membership is worth it at any time, you can just email steve@themoneygym.com and he will downgrede your account back to the Free Level at any time.

HOW DO I GET STARTED?

It’s really easy to upgrade and get started:

1. Just visit our ebook sales page at http://www.themoneygym.com/book and click the button at the end to buy a copy for £25.00 (if you already have one you can give it away as a present or a competition prize)

2. Then click here http://www.themoneygymclub.com/subscribe and subscribe - use a NEW EMAIL ADDRESS if you are already a member - using the promo code you will be sent by email.

3. Email steve@themoneygym.com with the email address of your old account, and he will delete it for you. (If you are promoting us already via an affiliate link, skip this step and leave your old account running).

WHAT WILL HAPPEN NEXT?

You will gain immediate access to the “All Members” homepage, just click on the Silver button or the Internet System button to go to those areas.

You will ALSO receive an email giving you your affiliate code. This will help you promote Money Gym Silver Level and earn £10 a month on a recurring basis.

DO YOU HAVE TO BE 18 YEAR OLD TO GET ONLINE?

No, of course not! Ann Harrison is just a touch more mature and she got a LOT out of the Internet Marketing Home Study System…

“A couple of years ago, I signed up for Nicola’s “Internet Marketing Home Study System” and this is where I learned almost everything I know about having an on-line presence - building a website, Google advertising, blogging - the lot!” Ann Harrison http://contemporaryretirement.typepad.com/

OK, that’s it from me.

I want you to join The Money Gym Silver Level to enable us to help you.

We can’t help you if you don’t join!

Are you going to take action?

http://www.themoneygym.com/book

See you inside the club site!

Nicola

P.S. LIMITED TIME OFFER! No it really is. You need to do this right NOW because we are split testing this offer and may withdraw it from new customers at any time. Once joined, you however, will have access for life, as long as you keep your membership current.

This week I started to share with you the Top 5 Mistakes most self-employed people and business make, when trying to make money?

What were those Top 5 Mistakes?

1.  We are unclear about what we offer
2.  We are unclear about who we are offering it to
3.  We keep ourselves a secret!
4.  We imagine we are doing things when we are actually just thinking about it
5.  We don’t believe we are worth it (and often undercharge!)

Let me elaborate a bit…..today I’ll cover Mistake #3.

1.  We keep ourselves a secret!

Many times, when talking to Money Gym clients about why they are not achieving the ezine signups and sales they would like, whether it be their own products or affiliate sales (where you recommend other people’s stuff and earn commission), I am shocked to hear that they expect to make sales from tiny trickles of traffic.

I tell them, over and over again, something that I was taught by my first business coach Chris Barrow, it takes getting in front of 1000 people to make a sale.

This formula comes from Chris’ background in financial services sales - a tough environment - where he reckoned that you had to call 1000 people to get 100 to talk to you.

You have to talk to 100 people to get 10 appointments.

You have to get 10 appointments to make one sale.

Let me qualify this as I think the word “sale” is misleading.  It suggests that if you are a “better” or more aggressive sales person, you can convert more appointments to sales.

I prefer to say that, if you can get 10 appointments to discuss whether your product or service is a fit, for that potential client or customers problem or pain, then one person will BUY.

See the subtle difference?  They will buy, rather than you will sell.  Takes all the pressure off you actually.

So, following this through, assuming that you get in front of enough of the right kind of people, with a great solution for their problem, then they will buy your solution.

He went on to say that you need to build a reservoir of potential future customers who know who you are and what you do, and more importantly what you can DO FOR THEM.

Filling the reservoir in the early days is hard work.  Imagine a little stream running along the ground till it meets a big hole, and starts, very slowly to fill that hole up with water.  Eventually it will, and then, for every new drop that goes in, a drop will spill out and those are your customers.

That reservoir is filled up out of the 100 people you talk to, out of the 1000 calls.  The 10 people are the ones that express at interest in your product or service.  The one person out of the 10 is the one that buys.

Tranlating that for a second to the online world, we say that you need 1000 unique visitors coming to your website, to be able to attract 100 potential future customers into your reservoir of people who know who you are and what you do, and how your solution can help them.

You need to ask yourself this burning question!

If I need to get in front of 1000 people to make a sale, how many sales do I want, and how quickly can I get in front of the required number

But what do we do, when we are new in business?

We keep ourselves a secret!

We take tiny marketing actions rather than huge marketing actions.

We put notices on boards in supermarkets and health clubs.  We give a few cards to our hairdressers, our garage, our friends.

In short, we do everything we can to avoid exposing ourselves to the large numbers of people that we need to expose ourselves to, in order to build our reservoir and make the sales.

So now you know that, what can you do differently?

Think about the billion people online, on broadband, right now.

Think about the huge overseas markets coming online and getting access to Google, Yahoo, MSN, AOL and the other big search engines.

Think about the easiest, fastest, cheapest ways to get in front of thousands, hundreds of thousands if not millions of potential future customers.

Start with a blog, even if you haven’t thought of a product or service yet.

Tell your story, your story of discovery, your tale of venturing out into the big wide online world.

I’d love to read it!

YOUR 3 ACTION STEPS:

1.  Read the rest of my emails this week

2.  Listen to Richard White and Daniel Wagner’s webinars on www.MoneyGymRadio.com - they were great!

3.  Join Money Gym Silver or come along to one of our “Money Gym Presents…..” workshops in Central London.

THEN WE CAN HELP YOU TO:

1.  Start a blog right now even if you don’t know what to sell - tell your story of discovery.  The search engines will come and then so will the visitors.

2.  Look for good products or services, sign up to their affiliate schemes and recommend them to your visitors.

3.  Think about your expertise, skills, knowledge, experiences and wonder if any of the billion people online could learn anything from you.  Create ebooks, how to manuals, camtasia videos, memberships sites.  Then go out there and find the people who need you and want to buy from you.

Sound good?

Great!

See you there!

Nicola

 

 

 

 

 

 

 

 

Hi,

I am Joe’s email list.

Joe calls me his list, his peeps, and sometimes just “the list.”

But, I am not a list, really, I am not a crowd, or an audience. I am not “everyone out there” as they teach new broadcasters to say.

I am me.

 

One single person with hopes, dreams, stresses and fears.

In many ways I am just like you - the way you describe yourself in your hungry years before you went to that life changing event, read the book, and started making money online.

I get email from you Joe.

I can’t remember for sure, but I think I “joined” one day when you offered a free report or video and I had to put my email address in - and confirm - in order to see it.

In my inbox, Joe, your email looks just like the personal emails I get from my daughter or son, and sometimes, sadly, from my ex.

Now that you’ve been sending me email - as well as some of your “good friends” - I have begun to be able to see in a glance that they are just offers, sometimes disguised as important messages, sometimes blatantly, not.

Whenever I see the word “this” in your subject lines, like - “this won’t last long” - or “have you seen this?” I know it’s an offer.

Since the Product Launch Formula I and especially II - I’m amazed at how many times per month I am literally inundated with emails from so many people all about the same exciting product.

They arrive over multiple days, culminating in a bonus orgy that is just overwhelming.

I read a clever post in a forum once, that “the bonuses are so comprehensive, it makes me wonder what is covered in the course, that is not already covered in the bonuses!”

That made me laugh.

I’m writing you today, to share something important about myself - and I hope you’ll take the time to consider my feelings, ok?

I have to get off of some of these lists.

The volume of email and the distraction of chasing the offers is just crippling my time, my focus, and my ability to get things done.

READ MORE OF THIS BRILLIANT POST HERE >>>

Note from Nicola:  Now you know I love internet marketing but I’m hearing the plea.  We bought Traffic Secrets because it looks great and it was marketed brilliantly.  But Rick Butts is right when he goes on to say, in this excellent article, try and buy these launches via an affiliate link of someone who delivers extra value and not just as bonuses, but consistently.  We bought ours via Stompernet’s link, who were offering an excellent 15 CD course “bonus” - just the one bonus thank the lord - and who had delivered some great content videos in the run up to their own launch recently.

I’m embarking on an interesting project at the moment….turning my Money Gym ebook into Wealth Twitterings.  I’m trying to turn each Wealth Tip into a twitter of 140 characters or less, but I’m finding that each Tip makes a few twits so I will end up with more than 101 twits, more like 365 which is one twit a day.  I’ve done six today already because I’m impatient….check them out on this blog on the daily update, or visit http://www.Twitter.com/wealthcoach to follow  us, and then download Twhirl which is great fun, to keep up to date.

One of our Money Gym Gold clients, MasterChef TV Producer, Lucy Parkes, has the camera turned on her for a change. Find Lucy and follow her wealth creation progress at her Foodloving Millionaire blog.

OK, I admit it, I’ve had a love/hate relationship with Wordpress. I’ve been a deliriously happy Typepad user for years, attaching it to my site by means of a nice neat button, and back again to the site, to get the SEO. My blog had a 4/10 google ranking and my site had the same, so benefited from the many links backward and forward. Since moving my blog to Wordpress and hosting it on my domain, that has remained at 4/10 and the blog is now 3/10 even though it’s got many more original posts on it than the Typepad one.

After the last World Internet Summit in London 2007, however, I took on board that all the “big dogs” are using it and when my buddy Mike Stewart said “I don’t know why I’m using it but Armand told me too!” I came home, downloaded the software for free from www.Wordpress.org, tried some plugins and after a long frustrating weekend trying to get it to work, I gave up on that one.

Then I turned to ex-internet coaching client Lea Woodward for help, as she was much more techie than me and had an army of geeks to outsource the tricky bits to.

Turns out my server 1and1.co.uk needed some serious tweaking before it would let me hook up my new MySql database with the blog software. Most hosting like my preferred one FunkyDomainNames will let you do a very sexy one click install from the CPanel - takes nanoseconds.

Of course installing it is one thing, making Wordpress look nice and do what you want it to do is another. I struggled for weeks to get images in my posts! For this you will need to choose a “widget ready” theme AND install about 20 different plugins.

Here is my list of the Top Essential & Most Sexy Plugins For Wordpress

** Please feel free to comment below and let me know which plugins I am missing **

1. Akismet - stops comment spam and comes pre-installed, you just need to activitate it (in Plugins) and then add your API key, which you get from setting up an account at www.Wordpress.com

2. OneClick - install this first, by downloading the zip file to your computer, extracting the files and uploading via FTP the main OneClick folder to your wp_content > plugins folder on your server. Go activate it in your Wordpress control panel, then thereafter, after you have downloaded the zip file for any plugin to your computer, you can do everything else from within Wordpress. Remember to use the pull down menu to choose plugin rather than theme, as it defaults to theme.

3. Sign-out-reminder - does what it says on the tin!

4. Wordpress-automatic-upgrade.1.1 - this makes the business of upgrading your software effortless, if you choose the “automatic” option. Amazing to watch!

5. Feedburner_feedsmith_plugin_2.3 - you need to open a free Feedburner account and “burn” a feed for your blog. Not only will Feedburner give you better statistics, but you can monetize your blog posts and feed page with Google Adsense.

6. adsense-manager.2.5 - put your Adsense publisher CA in here and monetize your blog

7. better-comments-manager1.5 - helps you manage comments more easily and picks up inbound links to your blog

8. google-sitemap-generator.3.0.2 - automatically generates and updates your site map for Google

9. Maxblogpress-ping-optimizer.zip - if, like me, you save each post about five times, before you are happy with it, this plugin stops your blog spamming the ping sites, particularly ping-o-matic, who can block your blog for over-pinging! MaxBlogPress has some nice plugins generally.

10. ImageManager2.41 - never again struggle to put pics in your posts, or have to upload your pic to your server before you can use it, or worse still, LOSE a pic that you just KNOW you uploaded/used before on your blog. This plugin did disappear last time I upgraded my Wordpress software but I just reuploaded it using oneclick and it worked fine again.

11. All-in-one-bookmarking-button - puts that sexy little bar at the bottom of all your posts that enables your visitor to digg you, stumble you, delicious you or technorati you (and many, many others)

12. TwitThis_for_WordPress_1.1 - if you twitter - and you should as it updates your blog with your twits, you can twit on the move, it updates your Facebook and MySpace Profile and it twits to your followers when you post on your blog (AMAZING!!) - then you need this on your blog! not sure which of the Twit tools listed here does what, but you need both (take it from me!)

13. Twitter-tools.1.1b1 - as above!

14. Viddlercomments - enables people to post a comment using video via their webcam on your blog - watch this one grow and grow!

15. Max-banner-ads - just getting into this one but man, it’s really, really good. Enables you to put your own banners or OTHER PEOPLE’s in various locations on your blog, and gives great stats. You can start to charge for banner ads on your blog!

Hope this was helpful. and if you hit the comments link (or the little camera) you can leave your favourite plugins for us! Cheers, Nicola

Here it is! My first unique content rebrandable PDF report “How To Become A Millionaire In Five Years Or Less” for my Money Gym MyViralSpiral site. So proud. I have to confess Steve helped with the graphic, using the software recommended on the weekend but I did most of the rest of it myself.

Just click the picture to be taken to a page where you can put your name and email in, to download it for free.

Then, you will be offered the chance to sign up for the Viral Spiral service while you are downloading it, if you do, you can take this PDF report, rebrand it with your affiliate ID’s instead of mine, give it away yourself to grow your mailing list, AND make affiliate commission on the “back end” if anyone buys our ebook via PayDotcom.