£10k In 90 Days | Day 5 | Solo Samba’ing
by NicolaCairncross on October 26, 2009
in Money Gym | Business
Podcast: Play in new window | Download (Duration: 21:03 — 4.8MB)
The Money Gym has just launched The Boardroom, an easy, quick, flexible way for your business to access a crack business team comprising 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross. As part of the launch of The Boardroom, The Money Gym is offering a 33% discount on the 1st year membership (offer closes midnight 31st October) and Nicola & Judith are hosting a daily BlogTalkRadio show, where they help each business caller work out how to create an extra £10k in just 90 days from their existing business.
Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Karen Jones, an award winning Dance Instructor and Choreographer, who has developed a unique style of teaching latin american dance, for fitness. Check out her website at Live2Dance.co.uk.
Karen has developed fun, unique routines for people wishing to get fit by dancing, ensuring that you can dance alone, rather than with a partner. Think latin american line dancing! She not only runs successful dance classes locally, but regularly gets corporate business nationwide, where companies wish to put on fun fitness events for employees. Corportate business can be worth around £600 for six one-hour sessions.
Karen’s plan is to license exclusive areas to dance instructors so that they can build businesses, with Karen’s help and support. She had sold two licenses so far, at £279 for the license for the area (is that per year Karen or a one off fee?) and then you can buy the Business Support Package for a further £279, and then you pay between £35-50 per month, for access to a membership site that offers further support.
Luckily for Karen, Judith has a wealth of experience, being a partner in www.TheCleaningBiz.com, a successful cleaning company that Judith perfected in Fulham, then licensed on to over 20 different areas so far, supporting each licensee to build their business locally.
£10k In 90 Days Challenge | Day 2 | African Travel
by NicolaCairncross on October 20, 2009
in Money Gym | Business, Money Gym | Competition
Podcast: Play in new window | Download (Duration: 26:26 — 6.0MB)
The Money Gym has just launched The Boardroom, an easy, quick, flexible way for your business to access a crack business team comprising 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross. As part of the launch of The Boardroom, The Money Gym is offering a 33% discount on the 1st year membership (offer closes midnight 31st October) and Nicola & Judith are hosting a daily BlogTalkRadio show, where they help each business caller work out how to create an extra £10k in just 90 days from their existing business.
Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Rob Heath from http://www.MudHutTravel.com. Rob is passionate about South Africa and has set up a fabulous travel business which he and his partner started last year, but it’s really only just got rolling in the last few months.
Quick bit of background: MudHutTravel.com is all about unique, boutique holidays in South Africa; the website is gorgeous with lots of lovely pictures, and it’s getting about 1200 unique visitors a month, with 400 of those being returning visitors, or 33% – a very good return rate. Some, but we are not sure how many, are coming from a Facebook ads campaign Rob’s been running, spending £200 over the last month.
(Rob can you remind me how many clicks Facebook are reporting for that spend in the last month?)
From 1200 visitors, they are converting 5 into enquiries, a 0.41% visitor/enquiry conversion, which is good and I think it could be improved if they are willing to take phone enquiries, which means making the phone number more obvious. From 5 enquiries, they have converted an impressive 3-4 (or 70%) to sales with the average profit per sale running at around £450.
This means their front-end sale turnover was worth £1575, not counting any extra services or experiences they offer their customers, they are converting 0.29% of their unique visitors to sales, and each unique visitor is worth £1.31.
If their adspend was £200 for x number of clicks from Facebook, they can work out what it cost them to get X number of visitors to the website.
If you know what each unique visitor is worth on the front end, and what it costs you to get each unique visitor there, you can ramp up your adspend, providing you keep a check on conversions holding up at each stage of the process.
This is the first holy grail of most small, start up businesses – to know what your basic statistics are.
However, when I looked at Rob’s website, earlier in the year, drawn by the great domain name, I found it…..
£10k In 90 Days Challenge | Day 1 | Champagne
by NicolaCairncross on October 19, 2009
in Money Gym | Business, Money Gym | Competition
Podcast: Play in new window | Download (Duration: 22:07 — 5.1MB)
The Money Gym has just launched The Boardroom, a way for your business to access a crack business team, 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross. As well as making a very special launch offer of a third off your first year’s membership, Nicola & Judith are hosting a daily radio show, where they help each caller create an extra £10,000 in just 90 days from their existing business.
Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Yvonne Halling with her champagne related business http://www.MadAboutBubbly.com
Quick bit of background: Yvonne’s husband Jiles is an expert on Champagne and among other parts of the business, like corporate champagne tastings, they own a beautiful house in the Champagne region of France which is available for holidays, sleeps 12 and rents for £1500 a week or £125 pp if you have 12, or £250 for the week if you only have 6 of you. Very reasonable and it IS lovely, having been Yvonne & Jiles’ home previously.
Their website is currently being overhauled by Marion Ryan, Money Gym coach and blog/web expert so that’s coming along and looks great. This will give them the flexibility to add / change the site whenever they like and will be very search engined friendly (search engines love blog sites!)
Jiles has written an ebook which is garnering rave reviews, and they are working on a follow up DVD right now. They already have a number of videos on YouTube which I found by searching “mad about bubbly” although their channel is called http://www.youtube.com/user/jileshalling (see below for my comments on improving their branding).
We established on the 15 minute radio show that their fastest route to making “£10k In 90 Days” was to get let their house in Champagne for 7 weeks out of the 12 of the challenge period, and we came up with the idea of an virally marketed, online competition, using Social Networking via Twitter, a Facebook page and ideally joint venture mailings, where people can win a week in the house as a prize.
I also worked out that, if they sold 5-10 ebooks a day, they would make an extra “£10k In 90 Days” especially if they pre-sold the DVD bundled with the ebook, and that I would be looking at a Google Adwords campaign to drive extra traffic to the ebook sales page…….more on this below.
As time was extremely limited on the radio show, we have decided to take the follow up onto the blog here, where I will outline our suggestions, and my proposed plan of action, Judith can contribute, Yvonnne can add her thoughts, and get coached over the next 90 days to make the challenge actually happen!
What fun!
