Internet Marketing – Last Bastion of Male Chauvinism?

I was talking to Judith the other day about wanting to share a stage with the “big dogs” of internet marketing and she asked me why I had such a huge burning desire to do that.  I hadn’t really stopped to think about it much, but I know there is a real lack of female internet marketers, although there are no shortage of successful female entrepreneurs and executives in the marketing and direct marketing world.  And everyone says they want more women on stage to encourage other women to get going.

I don’t think of myself as a feminist but I do believe we have as much right as men to do (and behave) however we want.  But I quite like to take my internet marketing boots off at the front door, I love male company as well as female and find Alpha Males very attractive indeed.  So being around the “big dogs” sure works for me, but I want their respect as well as their attention.  Perhaps it’s akin to wanting the approval of “daddy” eh?

Some of my early female inspirations in the internet marketing world were Sylvie Fortin, Donna Fox and Jenny Armato, and I really enjoyed Debra Thompson-Roedl on stage at the World Internet Summit just this year.  Actually the WIS boys are very good at putting women on regularly and Brett did not strike me as a sexist in any way when we hung out together recently.  And I’m really looking forward to going on an internet marketers cruise with 300 internet marketers where I know a large percentage of the delegates will be women.

Come to think of it. Joel Comm’s “Next Internet Millionaire” reality TV show was won by a woman too…a very pretty but steely determined type called Jaime Luchuck, who looks like a lot of fun – you can read her story here.  Then there is the very famous iJustine on Justin.tv….

Looking back a couple of weekends, I know Brett McFall was surprised when he saw so many women in the audience for our live event…..So I was intrigued to read about Donna Fox’s visit to the invitation only Eban Pagan “Green Room event here on her blog

Donna says “I recently had the pleasure of attending Eben Pagan’s “Green Room” a secret gathering of 100 elite among the top internet marketing movers and shakers.  As I rubbed elbows with my old friends like Mike Filsaime, Stephen Pierce, Ben Mack, Alex Mandossian, Dave Lakhani, Jeff Walker, Jason Moffatt, Ryan Kaltman, Joel Comm, Harris Fellman, Tom Beal, Keith Wellman, Gary Ambrose, Brad Fallon, Tellman and others you’ll no doubt recognize…

…and even more people who I’ve never heard of, like one guy who’s spending $150,000 a DAY on his adwords ads (so I think he probably knows a thing or two)… or a call center owner who has an amazing close ratio…

something became glaringly obvious to me…

I was the only girl there.

Yep, in a rush to get 100 of the top marketers to the event, Eben had forgotten the women.

it’s important to note, I wasn’t originally invited by Eben directly, my friend Ben Mack weaseled me in with some strong words of suggestion.

Ok, before I go further,I’ll confess to two things.  First, I don’t know if Eben invited any women that chose not to attend.  If so, big mistake on their part.  Second, I wasn’t the “only” women there.  There were 4 more.  Two Ebean employees, one bartender and a wife.  Which may go to explaining a little bit of the reception I got at the event.

“Who are you here with?” was the most common first question I was asked by a stranger.  Yep, as if I couldn’t have possibly been there on my own, like they were expecting me to be a wife or employee… or cocktail waitress

But mostly, they just ignored me.  They would say hi or introduce themselves to all the men in a group I was standing in, then with much discomfort and pointedness, their eyes would just float over my head, never making eye contact, to go onto the next person.  It was surreal…..

READ THE REST OF THIS FASCINATING ARTICLE here on her blog

Brett McFall Live – A Delegate’s View

Here Cris shares his thoughts on our Brett McFall event – Brett really rocked over the whole weekend and Cris really enjoyed Brett McFall, Nicola Cairncross & Tim Brocklehurst’s presentations!  He recommends the Money Gym Live events a lot!

Find out what else is coming up at http://www.themoneygym.com/events.htm

Money Gym Presents…Brett McFall Live

Nicola realises that we didn’t get any video testimonials from this amazing weekend “How To Make Money While You Sleep” – can you help us out?  Just click the comments link below to leave your testimonial – or if you are feeling brave, click the little Viddler camera to leave a video comment using your computers’s webcam!

Brett McFall Upstaged By A Seagull!

When I took Brett McFall to Brighton for lunch, we recorded a little video for Alan Forrest Smith, who was in Brett’s neck of the woods on the Gold Coast of Australia.  We were trying to concentrate and be professional but there was this seagull who just could not get enough of the camera.  Enjoy!

A Rainy Day In Brighton

How can a rainy day in Brighton make you money while you sleep?  Well, Brett McFall came down to Brighton to spend the day with Nicola Cairncross of The Money Gym and here Brett will tell you how…If you would like to find out more after watching this very short video, click the link below the screen….

2 Days | Central London | £25.00 to Great Ormond St Hospital

Relocation, Relocation, Relocation…

Well, it’s back to school week and it’s been turbulent at Money Gym Towers, as Phoebe heads off to a so-called “better” school, Steyning Grammar.

She was happily not doing very well at her previous school, surrounded by her mates and in particular her best mate K, with her grades going down every quarter despite incentives and penalties.  She also managed to make very good friends with one of the “worst five boys in the school, heading for exclusion” according to her form tutor.  Ho hum. He looked after her, though, in the corridors.

Her father decided enough was enough and diligently hounded the Education Authority to get her into Steyning, though, and I sat by thinking “he’ll never get her in, the waiting list is too long and her record not exactly exemplary” but lo and behold, he did.  The new school is 7 miles and 30 minutes away across country, with two bus changes and a journey of an hour, while the old one was local, one bus ride and 10 minutes in the car.

So tears and tantrums ensued for a few days, while he talked her into trying it, and unfortunately the Open Day did not go well, with a bit of an incident with one of the naughtiest girls in the school putting her off, bigtime.  But her dad does not give up easily, and took her for another visit where the teacher managed to win her around to try it out.

Then a particularly nasty bullying incident, in the last two weeks of term, made her think that, perhaps it would be good to move schools after all.  Her old school handled it well I thought but it wasn’t great timing.  The summer holiday passed, and the excitement of going to France, then buying new school clothes and a handbag particularly, distracted her nicely.

She went in on her first day, as she described it “with a smile and determined to make the best of it” and came out silent, with a face like thunder.  Her friend (vaguely known via her cousin), who we were also giving a lift to, was quiet and unhappy too, having moved from another school too, and who has been put in a class with NOBODY she knew, but Phoebe….well the silence was terrifying.

Hours of tears and pleading followed, as she visited her father, then cried on me, and locked herself away in her bedroom (or mine) to endlessly text her woes to her circle of mates.

This morning she was trying to refuse to go, only the unspoken worry about being grounded (tonight is the monthly under-18 club night in Brighton)

So, how do I feel about all this?  I have to support her father, and we all agree she stands “a better chance in later life” if she goes to Steyning Grammar as it has an excellent reputation.

However, as someone who doesn’t believe in traditional education and even less in a job, or a single path career, I’m ambivalent.

The only things I learned, of use, at school were how to read, and how to type.  And I was downright cold, bored and miserable most of the time.

I was happy for her to go where she was happy-ish, nice and nearby, and to get as many O-levels as she could, then to leave school, take a boring series of jobs just to make her realise how grim it is, then for her to come to me and ask how to start the serious business of making money, probably either online, with her own business or via property.  She’s bright but not academic, artistic and entrepreneurial.

But now we are plunged into a warzone, and I’m not convinced it’s all worth it.

RELOCATION……….

My sister has had her flat in Worthing on the market for sale or rent and had it with a preferred local smaller agent first with absolutely no action whatsoever.  She isn’t so bothered about selling it as the valuations came in at something ridiculous, obviously priced to get the quickest sale (guaranteeing the agent’s commission) instead of what she knows the flat is worth in a normal market.

No action from the first agent on the rentals front either, apart from one woman on housing benefits – not ideal.  They were telling her all the usual “market’s dead”, “nobody’s moving” kind of stories.

Fed up, she called in the big boys, the biggest, most aggressive agent in town, the shark swallowing up the minnows as they go to the wall, and guess what?  Several viewings in the first few days with definite interest already.

Why is this agent thriving while all around him are losing their businesses?
Marketing, marketing, marketing!  There is no getting away from Michael Jones & Co, and love them or hate them, you bloomin’ well know they are there.

They even use email to send you property details and reply promptly to enquiries by email too!

RELOCATION……….

Brett’s here!  The McFall has landed in London from Australia and we are revving up the marketing for our “Money Gym Presents…Brett McFall” workshop on the 20th / 21st September.

Who should come?  Well, I think all of you!!  If only to donate £25 to Great Ormond St Hospital……£25 for two days?  c’mon.  But seriously for a moment…

Every time I go out to talk about Wealth Creation, especially to business people and property investors, the one burning topic that comes up again and again is the internet.  More specifically, how to harness the massive power of the internet and tap into the BILLION or so people online, on broadband RIGHT NOW.

Business Owners & Property Investors always want to know :-

1.  How to create passive income online to fund more property purchases

2.  How to create extra profit for your bottom line, without adding any overhead and with minimal investment

3.  How to find great tenants or earn money online to make up your rental shortfalls

4.  How to generate leads for your business, rentals or BMV deals, without having to pay £££ for them

5.  How to integrate your business, an online presence and your speaking activities

The rest of you just want to know :-

1.  How to replace their work income so that they can leave their day job

2.  How to use the internet to fill up rentals that holiday home that you thought would pay for itself

3.  How to look after elderly relatives or care for siblings who are struggling financially

4.  How to help your kids to get out of student debt, and create a future for themselves beyond seeking a low paid job (degree or not!)

BUT………..most of all, you say to me …..

“But Nicola, it’s all right for you, you’ve been doing this for YEARS, how do I GET STARTED, I don’t know what to do FIRST !!”

So, because I’m not that great at keeping my internet marketing workshops simple, tending to turn all nerdy and geeky, on the topic, I turned to someone who I have known for years, who has a brilliant track record at teaching BEGINNERS to get started online.

Brett McFall.

I begged him to help me, to help you….I pestered and I plagued him long distance to Australia…and it worked.

http://www.brettmcfalllive.com

He’s in London right now for a couple of more advanced events, which are pretty much sold out anyway AND he’s offered to stay over longer, to do a special TWO DAY event for The Money Gym.

He’s here to TEACH YOU how to get started online.  To give you his system.

http://www.brettmcfalllive.com

Have fun, we always are!

Nicola

Only Business Sector NOT Suffering From Credit Crunch

Helen Loveless, in The Mail on Sunday reports on the ONLY business sector not suffering from the credit crunch … can you guess what it is?  She says:

Wealth Coach Diaries – Nicola’s Week

Amazing Offers, Radio Waves & Outer Space

So who moved the Bank Holiday from the traditional last weekend in August to this weekend then? First I knew about it was when GMTV started wittering on about DIY for the Bank Holiday!

It’s been a weird week without the kids – this year I’m coping better because I’m getting out and about more – except NOT down the beach obviously!! I’m playing poker live around various venues in Sussex. For £12 a night, you get two games and your dinner and last night at the Montague was a great night all round, with a fine home-cooked Shepherds Pie with peas (yum) or chicken korma with rice.

Lee the landlord of The Montague is incredibly entrepreneurial, and is running a great pub there, with “cocktails & karaoke”, comedy and cabaret nights in addition to the biggest Texas Hold’em game in the area, up to four tables now. There’s two computers with fast internet connection, there are notices on the bar telling us who our bar staff are, and lockers to put your drink in if you need to go outside to smoke (not me!). Join The Montague’s “University of Poker” (M.U.O.P) Facebook group.

As a list building exercise, participating in the Wealth Giveaway was a great event for the Money Gym adding over 300 new people to the Money Gym MVS system. I’m hoping that many of those are internet marketers who will be interested in re-branding and giving away my free reports on their websites and blog.

I’ve had a frustrating week with technology, but we figured out why the admin area of the blog was running so slow – it was a rogue plugin. After deactivating them all, then reactivating them one by one, it’s now running along nicely. Having issues with my podcasts from Hipcast though, as soon as I post one, then go to change the category, the player disappears! I’m going to dig out Mike Stewart’s tutorials on podcasting direct from the blog later today.

New at The Money Gym is a great special offer for just £4.97, where we are bundling a great load of stuff, some audio including the first three chapters of the Money Gym book, as read by the author, four reports, the UK’s first Wealth Conference audio and a 30 day trial of the Money Gym Club site…..and folks are signing up in droves!

As I say, I’ve been recording the Audio version of The Money Gym book – listen to Chapter 1 here. I’m a reading kind of gal, but I know 30% of the population like to listen to stuff in the car or while exercising, so I’m working my way through the book, and the audio version will be available by next week as an option.

It’s made me realise that I need to rewrite it and update it - I’ve learned SO MUCH MORE since I wrote it. I think I will lose the “Day by Day” format too, and make it flow more. Must talk to Debs and Joe at Bookshaker about a relaunch…..”The Money Gym Revisited” here we come!

As part of the run up to the re-launch of the Money Gym Silver Club membership, I’ve been experimenting with some Blog Talk Radio shows. I’m veering between a “Smashy & Nicey” kind of voice, through to a “late night talk show” voice and it’s a struggle to talk normally. I’m having an issue with my headset making my voice very quiet too, but I’ll try holding the receiver today (for half an hour?) and see if that helps. Not quite brave enough to open the lines to phone in’s yet, but there is a chat facility….committed to doing a show every day till the end of next week, then I’ll swap to weekly, probably on a Wednesday at 1pm. Check it out

The sewing hobby is going well too – I’ve made two linen shirts for me, a pair of gingham short shorts for Phoebe, and cut out two nighties ready to sew this weekend. I’ve been listening to Frank Kern videos while I’m sewing so it’s not taking me totally away from the computer, but nearly!

I had lunch with Greg Ballard yesterday, and had a good old chinwag, catching up on all the news, and a look round their new offices, which used to be those of my accountant, Mark Nicholson from Spofforths. It was great to hear that, in spite of the credit crunch, Passive are still picking up lots of great bargains for their clients.

Steve is working his way diligently through John Reese’s Traffic Secrets 2.0 which is excellent and very thorough.

Have fun, we always are!

Nicola

Nicola Cairncross

Wealth Coach, Author
Internet Strategist
Professional Speaker
Founder
The Money Gym Ltd

Email us to have Nicola speaking at YOUR event >>>

Amazing Offers, Radiowaves & Outer Space

So who moved the Bank Holiday from the traditional last weekend in August to this weekend then?  First I knew about it was when GM.tv started wittering on about DIY for the Bank Holiday!

It’s been a weird week without the kids – this year I’m coping better because I’m getting out and about more – except NOT down the beach obviously!! I’m playing poker live around various venues in Sussex.  For £12 a night, you get two games and your dinner and last night at the Montague was a great night all round, with a fine home-cooked Shepherds Pie with peas (yum) or chicken korma with rice.  It was odd going back there as I spent a large part of my teenage life upstairs in The Montague, they used to run a fantastic soul night there, and co-incidentally, this week on Facebook, I was contacted by Steve MacMahon, an ex-Worthing boy, who is now a DJ in New York, whose very sister used to run that soul night!!

Lee the landlord of The Montague is incredibly entrepreneurial, and is running a great pub there, with “cocktails & karaoke”, comedy and cabaret nights in addition to the biggest Texas Hold’em game in the area, up to four tables now.  There’s two computers with fast internet connection, there are notices on the bar telling us who our barstaff are, and lockers to put your drink in if you need to go outside to smoke (not me!).  Join The Montague’s “University of Poker” (M.U.O.P) Facebook group here http://www.facebook.com/group.php?gid=23133628865

It’s the last day of the Grand Wealth Giveaway – Kathy very kindly extended the deadline by two days, so if you haven’t downloaded your free gifts – and there is some great property investing stuff in there, Kathy having made her money in real estate, go and get them now, as the offer is closing at midnight tonight.
http://tinyurl.com/wealthgiveaway

As a list building exercise, participating in the Wealth Giveaway was a great event for the Money Gym adding over 300 new people to the Money Gym MVS system.  I’m hoping that many of those are internet marketers who will be interested in re-branding and giving away my free reports on their websites and blog.

I’ve had a frustrating week with technology, but we figured out why the admin area of the blog was running so slow – it was a rogue plugin.  After deactivating them all, then reactivating them one by one, it’s now running along nicely.  Having issues with my podcasts from Hipcast though, as soon as I post one, then go to change the catagory, the player disappears!  I’m going to dig out Mike Stewart’s tutorials on podcasting direct from the blog later today.

New at The Money Gym is a great special offer for just £4.97, where we are bundling a great load of stuff, some audio including the first three chapters of the Money Gym book, as read by the author, four reports, the UK’s first Wealth Conference audio and a 30 day trial of the Money Gym Club site…..and folks are signing up in droves!  You can get your bundle here http://www.themoneygym.com/offer/

As I say, I’ve been recording the Audio version of The Money Gym book – listen to Chapter 1 here at http://www.MoneyGymRadio.com .  I’m a reading kind of gal, but I know 30% of the population like to listen to stuff in the car or while exercising, so I’m working my way through the book, and the audio version will be available by next week as an option.

It’s made me realise that I need to rewrite it and update it – I’ve learned SO MUCH MORE since I wrote it.  I think I will lose the “Day by Day” format too, and make it flow more.  Must talk to Debs and Joe at Bookshaker about a relaunch…..”The Money Gym Revisited” here we come!

As part of the run up to the re-launch of the Money Gym Silver Club membership, I’ve been experimenting with some BlogTalkRadio shows.  I’m veering between a “Smashy & Nicey” kind of voice, through to a “late night talk show” voice and it’s a struggle to talk normally.  I’m having an issue with my headset making my voice very quiet too, but I’ll try holding the receiver today (for half an hour?) and see if that helps.  Not quite brave enough to open the lines to phone in’s yet, but there is a chat facility….committed to doing a show every day till the end of next week, then I’ll swap to weekly, probably on a Wednesday at 1pm.  Check it out at
http://www.blogtalkradio.com/TheMoneyGym

The sewing hobby is going well too – I’ve made two linen shirts for me, a pair of gingham short shorts for Phoebe, and cut out two nighties ready to sew this weekend.  I’ve been listening to Frank Kern videos while I’m sewing so it’s not taking me totally away from the computer, but nearly!

I had lunch with Greg Ballard yesterday, and had a good old chinwag, catching up on all the news, and a look round their new offices, which used to be those of my accountant, Mark Nicholson from Spofforths.  It was great to hear that, in spite of the credit crunch, Passive are still picking up lots of great bargains for their clients.

Steve is working his way diligently through John Reese’s Traffic Secrets 2.0 which is excellent and very thorough.  He’s missing the kids but is also getting out and about more with his golf, having bought himself a driver and putter on eBay and a new pair of golf shoes, as the old ones were giving him terrible blisters!

And I’ve been enjoying wandering around the Scienceray blog – check out these AMAZING pics of outer space here http://www.scienceray.com/Astronomy/A-Handpicked-Collection-of-Ultimate-Space-Pictures-3.216589 and look out for the pictures of the planned “doughnut” space station to house the whole human race if we do end up totally destroying the planet, god forbid!

Now, don’t forget to book your tickets for the very exciting two-day “Money Gym Presents….Brett McFall” event on 20th and 21st September – just £25 and all of it (ex the VAT) is going to Great Ormond St Hospital.  It’s the must-attend event for aspiring internet entrepreneurs and We can only fit 300 of you in, and we have 80-odd on our VIP pre-register list, so if all those buy two tickets…..get yours here at http://www.themoneygym.com/brettmcfall

Have fun, we always are!

Nicola

Wealth Coach Diaries – Nicola’s Week…

Nicola here….you might have noticed that Judith’s taken over the ezine this month!

She is feeling so passionate about her two pet projects at the moment, so we let her write her heart out this week and I hope she’s feeling much better now.

As Judith has waxed very lyrical, I’m going to keep it short and sweet, as I have a linen shirt to finish.

Just in, this week, the news that the Money Gym / Internet Marketer’s Cruise in the Caribbean in January is filling up fast now, as Mike Filsaime swings into his marketing, after giving all the groups leaders a chance to fill their cabin allocation first. I invited Paulie Sabol (one of Mike’s protégés) and Capt’n Lou, of Little Shop of Cruises, to join me on a webinar to explain why, if you love to learn, and have fun at the same time, and if you want to strike some powerful joint ventures, and make friends for life, you HAVE to come along…..only about 4-5 Money Gym cabins left now! http://www.MoneyGymRadio.com

O yes! The new sewing machine has been given it’s inaugural run on the dining room table which is looking like an East End Sweat Shop, and my much loved and carted round from house to house overlocker has come out of it’s retirement of about 15 years. Due to careful packing, it’s in mint condition and with a bit of a dustoff with a soft paintbrush, it’s ready to overlock and trim seams just like the good old days when I made overpriced waistcoats for Duffer of St George and helped make the suits for The Pasadenas for designer Derek Lilliard.

Not sure if I will need the new shirt yet, as my special outing is hanging in the balance as usual, due to volatility in atmospheric conditions, but there is a music festival on in Shoreham this weekend so it will get used, whatever. Enough fabric left over to make Phoebe a pair of short shorts too, so that’s cool.

This week was monthly stats week and they show improvement all round so THEORETICALLY we just need more warm traffic to make more sales and Steve’s going to be working on that this week as – great excitement in Money Gym Towers – John Reese’s Traffic Secrets 2 system has arrived and is sitting in pride of place on Steve’s desk ready to be worked through systematically over the next few weeks.

Google Website Optimiser is up and working, and our second headline we tested – a throw away one we wrote just to see – is converted to “click to buy” actions 100% better than the original which is a bit of a shock. The second one is less “millionaire” orientated and more “financial freedom” orientated so perhaps it suits a British audience better? We then realised that we needed to test the colours as we had changed it to red/blue rather than red/black, so we are testing the second headline against itself, in the two colourways now.

We are excited to be moving forward with a joint venture with Brett McFall, co-founder of one of my favourite internet events of the year, the World Internet Summit. Just testing interest and getting numbers for potential venues now so if you fancy joining us for two days for just £25, learning the very basics of how to create a successful online business from scratch, visit over here at http://www.themoneygym.com/brettmcfall to get on the priority invite list.

That’s it from me, have fun in the musical sun!

Nicola

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