£10k In 90 Days Challenge | Day 1 | Champagne
by NicolaCairncross on October 19, 2009
in Money Gym | Business, Money Gym | Competition
Podcast: Play in new window | Download (Duration: 22:07 — 5.1MB)
The Money Gym has just launched The Boardroom, a way for your business to access a crack business team, 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross. As well as making a very special launch offer of a third off your first year’s membership, Nicola & Judith are hosting a daily radio show, where they help each caller create an extra £10,000 in just 90 days from their existing business.
Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Yvonne Halling with her champagne related business http://www.MadAboutBubbly.com
Quick bit of background: Yvonne’s husband Jiles is an expert on Champagne and among other parts of the business, like corporate champagne tastings, they own a beautiful house in the Champagne region of France which is available for holidays, sleeps 12 and rents for £1500 a week or £125 pp if you have 12, or £250 for the week if you only have 6 of you. Very reasonable and it IS lovely, having been Yvonne & Jiles’ home previously.
Their website is currently being overhauled by Marion Ryan, Money Gym coach and blog/web expert so that’s coming along and looks great. This will give them the flexibility to add / change the site whenever they like and will be very search engined friendly (search engines love blog sites!)
Jiles has written an ebook which is garnering rave reviews, and they are working on a follow up DVD right now. They already have a number of videos on YouTube which I found by searching “mad about bubbly” although their channel is called http://www.youtube.com/user/jileshalling (see below for my comments on improving their branding).
We established on the 15 minute radio show that their fastest route to making “£10k In 90 Days” was to get let their house in Champagne for 7 weeks out of the 12 of the challenge period, and we came up with the idea of an virally marketed, online competition, using Social Networking via Twitter, a Facebook page and ideally joint venture mailings, where people can win a week in the house as a prize.
I also worked out that, if they sold 5-10 ebooks a day, they would make an extra “£10k In 90 Days” especially if they pre-sold the DVD bundled with the ebook, and that I would be looking at a Google Adwords campaign to drive extra traffic to the ebook sales page…….more on this below.
As time was extremely limited on the radio show, we have decided to take the follow up onto the blog here, where I will outline our suggestions, and my proposed plan of action, Judith can contribute, Yvonnne can add her thoughts, and get coached over the next 90 days to make the challenge actually happen!
What fun!
