Topher, Triumphant, Traffic, Toes & Teeth

Speaking at Triumphant Events with Topher Morrison was a triumph!  Hahahah, I do love my own jokes.  Easy journey, lovely crowd, really primed by Topher to be very responsive to the idea of wealth being about being in your head and in your flow, a great audience reaction with apparently great feedback for my slot, and we attracted four or five lovely new clients for Membership Club Magic who I get to meet properly at the bonus live workshop on Saturday.

We will be covering the many ways to monetise any website, especially membership sites, and how to plan and create your marketing funnel, then your product funnel.

I’ll be placing particular emphasis on what Michael Masterson calls the “lead product” as it’s crucial to get to the point where you can actually sell something from your site as quickly as possible.

So many people complain to me “well, I’ve got a website but it’s not working” and when I quizz them on what “not working” means, they tell me it’s not making any money.  So what is your lead product and how much is it selling for, I ask….and then they tell me they haven’t got anything to sell on there yet.

Or they say they have something for sale, but it’s not selling, which is where we get into a conversation about traffic and how many unique visitors they get per week……and often they can’t tell me with any degree of certainty!

So then we get into a conversation about how they are measuring traffic, because how can you even begin to tell if your site is working or not, when you don’t have a lead product or if you do, you don’t have any idea if you are getting any traffic?

Phew, rant over.

The good news is, that Jodie, one of our Membership Club Magic clients, has just sold her first ebook from her site – she is thrilled.  And that’s from only a few unique visitors a week, as she’s actually focusing on another site that get’s more traffic at the moment.

That’s the last workshop of the summer, but you can keep up to date on our plans for Autumn and 2010 here and I’m off to Greece with my sister Sarah for a week, then Spain for three weeks with Sarah, all our kids and a couple extra besides.  What are we thinking?!!

In between times, and while in Spain, I’ll be re-writing my book.  I just can’t seem to get going on that while there are outstanding jobs on our projects, so Judith and I are getting together on Monday to recce a venue and to hammer out any niggling details so we can clear the decks.

Other excuses to prevaricate include the fact that my toe had a collision with a Tesco’s trolley on one of my rare visits in person.  Same thing happened to Sarah last week so we think their trolleys need mudguards or something!

And then I had to have a tooth out.  The same one that I got (rather disconcertingly) crowned in gold without my say-so just a couple of months ago.  It felt wrong so I made the trek to Worthing to Strand Dental in the town center, rather than go back to the Shoreham Smile Clinic, where I just did not feel looked after or talked to.  I used to go to Ross Dryborough at Strand Dental when I was a client of Chris Barrow and so was he, and I have to say the experience has got even better.  I saw Arvin Mirzadeh who calmly talked me through my limited options as the tooth under my crown was now infected and he put my mind at rest about the pain of having the tooth out.

Two days later, I’m in the chair, all injection’ed up, and the most amazing crunching and cracking sounds are coming from my mouth, but I could feel nothing beyond some pulling and pushing.  Nearly swallowed the crown when it detached but we managed to catch and keep it for Nelson, who’s got an idea about selling it on eBay.

I’m famous, lad, but not THAT famous! LOL

An hour later, I’m home again, on the sofa with a blanket and “Place In The Sun” on the tele, feeling very sorry for myself as the injections wore off.

What with the toe, the tooth, and various changes at home, I’ve been feeling very unsettled and discombomulated this week all round.

But that’s the beauty of working for yourself, you can take it a little bit easy when you don’t feel great.

Still, an early evening poker game and then the workshop tomorrow calls, then there is a house party on shoreham Beach tomorrow when I get home, so that will be great.

The thing about the parties on the beach is that you get a great age range, from the kids to the grannies, and everyone knows each other and that’s very cool.  Might even be able to pick up some gossip about the latest celebrity building their “dream house by the sea” which is rumoured to be Chris Evans. Tall, thin, strawberry blonde, and very very funny.  Now that would be interesting, wouldn’t it?

Have Fun, We Always Do!

Nicola