Exciting Things Planned For Autumn 2009 At The Money Gym

Well, it’s Autumn and the kids went back to school on Friday – they loved it!  You can only enjoy so much “hanging abaht” doing nothing apparently!

After a week or so of feeling really quite down, mainly due to the weather, I’m perking up a bit and looking forward to the speaking gigs and exciting projects I have to work on.  Steve creating me a new and very gorgeous looking blog has helped – so thanks Steve!

If you are feeling like you want a new start on your wealth creation, like the kids have a new term, then here’s an overview of and exciting Autumn at The Money Gym.

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A Link & A List – How To Get Started Making Money Online

People who are very experienced at making money online always tend to forget the fact that most of the population don’t have a clue about the internet, beyond buying items on eBay or Amazon and using Facebook occasionally.

They certainly don’t know the potential for making money online, not as a full time job but as a second income.  And they certainly don’t know the basics of how to go about it.

All the infomation is available online, if you go to YouTube you can find a video to show you how to do just about anything, but the sheer enormity of the information is totally overwhelming, you don’t know who to trust and so nothing gets done.

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Property Investors Under The Hammer | £5000+ For The Big Issue!

Last week I was feeling very odd, in the lead up to our Property Extravaganza.  It was obvious by the beginning of the week that thanks to Judith’s inspired marketing emails, the guest line up and Steve’s working the “back end” so masterfully, we were going to sell out the venue, so there was no pressure there to get more bums on seats.  Judith and Steve had done all the organising and hard work, keeping me out of that aspect deliberately as detail is not my strong point!  I realised that I was experiencing the whole event as a customer and while it was most enjoyable, it was very odd.

To distract myself, I went to the ever-excellent Martin Avis’ London Lunch for internet marketers and spent a lovely hour or so on our table with Money Gym maties Susanne Jorgensen, Tricia Stone, Matt Garrett, Tim Brocklehurst and a new gentleman called Peter who had a hard time getting a word in edgeways!

Then off to the ever enjoyable Cumberland Hotel to meet Steve for drinks and dinner in the Gary Rhodes brasserie, which was nice but not all that (compared with the restaurant which is GORGEOUS!).  Lovely hotel room overlooking Park Lane and Marble Arch.

So, where do I start with a review of saturday?  It was a totally amazing day, with about 150 Money Gym clients there, both previous and current.  Judith herself, stepping into her star profile at last, and Alexis Garnaut-Miller who was a client from pre-Money Gym days even and who has just joined the Membership Club Magic programme!  From the first year or so of The Money Gym in it’s current format, it was lovely to see Sarah Mallett and Julia McDaid.  I also met people like Oliver, a property developer from Worthing, who I knew from my first ever Russ Whitney weekend which must have been 2003 or 2004….and who also turned up recently at one of our Cashflow games.

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Wealth Coach Diaries: Nicola’s Week

STREAMLINING…..

Sometimes, something great creeps up on you and suddenly the time is just right to put it into action.

We have just crossed our 2007/2008 end-of-year at The Money Gym and compared with 2006/2007 it’s almost unrecogniseable.  Together with the input from Judith and Steve, what I have learned from Ecademy and Rich Schefren and other mentors, we are finally within sight of the inspirational picture Andy Shaw painted for The Money Gym back in 2005.

In 2007/2008 we tried new marketing methods, introduced new products, bundled things together, got professionally written sales letters for our two core products, created and then finally ironed out most of the wrinkles on the membership site.  Hmmm, well nearly.

I got to grips with online video, MySpace, YouTube, Facebook, Twitter, Wordpress blogs, I started a live TV show at Justin.tv (ok, so it’s been a bit on hold the last few weeks but it will be back) and we came across some GENIUS experts and some mind-blowing wealth creation techniques to share with our members.

So what’s 2008/2009 going to look like?  Streamlined, that’s what.  Judith sent an email prior to our quarterly focus meeting next week, that just made so much sense that we have put some of it into action already.

The product / marketing funnel looks like this….

FRONT END

1.  Various free reports upselling to….

2.  Money Gym ebook – bundled with 30 days Silver Membership trial upselling to….

3.  Money Gym ebook / paperback – bundled with 90 days Silver Membership trial

BACK END

1.  Money Gym Silver Membership – ongoing membership of our community, very affordable, including virtual / telephone wealthcoaching with optional workshops at a big discount

2.  Money Gym Gold – 1:2:1 wealth coaching with Year 1 workshops thrown in free, ongoing lifetime membership for free, which after Year 1 includes the option to purchase one-off wealth coaching sessions from any of the coaches.

3.  Money Gym Events – face to face wealth coaching / experts at specialist workshops

That’s it.  Nice and simple.  Works for us, certainly works for our clients.

SEARCH ENGINES

Our Google Analytics across our sites / blog is finally working properly thanks to the lovely Caitlin and the sterling techie efforts of Steve who somehow seems able to interpret and implement the incomprehensible (to me!) instructions of said Caitlin.

Next step to set up “goals”, so that Google can track how many of our unique visits actually do what we want them to.  This is click to the upsell page, and then actually buy and ebook / ebook upsell.

I want to know, definitively, if we get 1000 unique visits, how many click to buy, and out of those, how many buy the upsell.  Then how many take up the free trial at the membership site, and out of those, how many stay past the first month, second month, third month, six months, one year….etc etc.

Good info = good decisions.

Then we restart our Google Adwords campaign, to drive traffic to our ebook sales page again (now the complete product / marketing funnel is in place) and then the next step is…..

Google Website Optimiser.

This is where you use the might of this free tool from Google to test hundreds of versions of your sales pages to work out which one of the many combinations sells best.

I have NO IDEA conceptually how that can work but I trust Google enough to know that it can.  I can’t wait!

SLEEPOVERS

Somehow I have been inveigled into letting my kids have two back-to-back sleepovers – two friends each.  No idea how that happened, as Steve and I had previously said “no more!”.

Friday night is the 13 years old girlies, coming here to get ready for Snap @ The Honey Club, a police run disco at a proper grown up nightclub in Brighton.  The mums & dads take it in turns to drop off / pick up, and somehow…I agreed to let her have her two mates over afterwards.  They want chinese to eat afterwards so I’m heading to Tesco for some ready made meals – marginally better for them than take-away!

Tomorrow night it’s Nelson’s turn, with two little boys he will be taking over the lounge so they can have fun with the Playstation and a couple of movies.  The boys are marginally more bearable than the girls, whose incessant giggling does my head in!

I can’t remember ever giggling that much!

Wealth Coach Diaries: Nicola’s Week

This has been an AMAZING couple of weeks for lots of different reasons. It’s been so busy that, not only have I not had time to play with my new sewing machine, but, for only the second time this last year, I was unable to write the ezine!!

My twitterings kept the blog updated and my Twits also fed out to my Facebook and MySpace profile. The blog being updated by Twitter also fed out to my Hubpages and Ecademy, so all major social networking went on as normal.

The weekend before last saw the “Money Gym Presents…Property” with the ever popular property multi-squillionaire and all round good bloke, Greg Ballard, holding forth about property investment and the property market in general – dynamite stuff as ever. Judith and I updated everyone on our Rent2Own exploits and the band of merry Money Gym rent2own devotees grows and grows – David Lee, what have you started?

Later in the day, my old matie from Las Vegas and Sussex, Maria Davies, came to show us how we could buy a luxury villa in the Caribbean for just £1000, and invited us to one of her open evenings. I’ve never been very keen on overseas investing, but the combination of luxury, Caribbean, and Maria buying TWO herself (she ain’t no property fool!) has got me very very interested. It’s an income strategy after the first four years too, with demand for Caribbean holidays growing and growing all time. Maria has another fr*ee Open Evening coming up in London and you can book your place and find out more here at

http://www.caribbean5starinvestments.co.uk
Talking of Caribbean holidays, I’m hoping that our Money Gym Wealth Creation & Internet Marketers Cruise (with Mike Filsaime) in January will take us to a couple of the islands that Maria’s lot are building on, so I can have a look while I’m out there! Just £500 per person for eight nights, the return flights to Miami are £400, so it’s a dirt cheap holiday in the sun. There are six Money Gym allocated cabins left (and there are some that hold three so bring the kids even if you are a single parent – they will be well looked after in the kid’s club) so secure your cabin (and all the extra Money Gym goodies) here at http://www.TheMoneyGym.com/holidays

Then……….felt really sick with a 24 hour bug on Thursday but recovered in time for Tim Brocklehurst’s Freedom Class weekend on Saturday/Sunday/Monday. This was an intensive three day workshop where he taught us how to use the amazing Viral Spiral system to grow our lists virally. We were amazed by the incredible and inspirational Ange Wayne, and some of the othere excellent speakers included ever exuberant marketing maverick Alan Forrest-Smith and Martin Avis, who gave a great presentation on how to build excellent relationship with your subscribers.

By the end of the three days, we walked out with a turnkey online business, although some of us were not sure how we did it! Brillaint “over shoulder” back up from Matt Garrett and Rob O’Callaghan

We stayed at the TOTALLY FABULOUS Hoxton Hotel in Great Eastern Road I think it was, and while it only cost about £97 per room per night, I was blown away by the rooms, the bathrooms, the funky lounge, bar and restaurant, the hot and trendy guests/locals, the live dj’s on Friday and Saturday, but the best thing by far was the staff. They were not just helpful, can-do and smiling, they positively beamed fun and job satisfaction. You just can’t bottle that – if you could, service in this country would be an amazing thing. See http://www.TheMoneyGym.tv over the coming week for some videos….very funny when I caught Marcus De Maria at 8am, who was hosting a workshop at the same venue.

I talked to the Bar/Restaurant Manager – Richard Moul who was frighteningly young and energetic (and a real whisky expert!) to find out what his recruitment policy was, only to find that he recruits for attitude and personality and then whips them into shape after. It only bloomin’ works. We had some fantastic customer service experiences there and I will be staying there as much as possible in future even if I have to get taxis about to my workshops and meetings.

The Freedom Class was amazing – what can I say? Many many thanks to Tim Brocklehurst for his patience, his organisation, laying on of three great speakers – one of whom Ange Wayne, Change Strategist, flew over from Australia especially. She was amazing, Alan Forrest Smith was on fire! Martin Avis was wonderful on how to build a great relationship with your virally fuelled list (it was great to meet him properly at last) and one other who has asked not to be mentioned for her own reasons.

Genius move, putting Ange on, on the first day, as we were struggling a bit and she talked in a compelling, almost hypnotic way, about success, choice and responsibility. Tragic that Steve missed that bit as he was carted off to A&E when his heart went into Atrial Fibrillation – they kept him in overnight at the Royal London, but he still managed to win the challenge on the Monday, having done so much homework beforehand.

Luckily Tim had a camera crew on hand, so Steve can catch Ange on the DVD’s. You can find out more about her at http://www.AngelChange.com – a play on her name (it’s not all about angels, phew!) and her home AND office is based in Angel Place Building too! Amazing speaker, awesome.

From Tim’s mailing for Steve (his prize) Steve has gained over 250 new signups and his blog and first email has attracted a new client already – someone who owns a Champagne business – NICE!

I’m so thrilled because I managed to come home, take one of my articles and turn it into a rebrandable free report, working through the process. From putting up my free report in three places so far, I’ve picked up 10 new double opted in subscribers today already and it’s only lunchtime. That’s amazing.

I’m also thrilled because I have created my first ever Facebook application. I was making a Blidget (widget for folks to feature the Money Gym blog on their websites) and it offered me the option to make a Facebook application out of my Blidget. Of course I clicked yes, and was walked through several stages to create my app. Now, if you don’t realise how exciting this is, just think about how viral this could go. If even half my 447 (as of today) friends feature the Money Gym app on their profiles, and half of their say….50 friends like what they see and feature it….that’s our blog on 5587 profiles….man, that’s powerful.

My brain was FRIED after all that techie, detail stuff, but I still managed to make it to my Monday Night Poker Game at the Crown & Anchor in Shoreham. On Tuesday I took it easy and fixed Head Chef, Andy Quinn’s laptop for him (well, Steve did) and set up a Facebook group for the Crown & Anchor, whose new website is taking ages!

Had coffee with one of my poker buddies, Paul Stanford from 4Momentum on Tuesday, he’s a business consultant and we talked about how to take The Money Gym to seven figures from six, and how to get him blogging and how to wrest control of his website and hosting from the current designers who want to charge him for every little thing and won’t give him access to his own CPanel.

Kids off school today (yet another Insect Day!) and off to play poker live again tonight, private game, first invite so honoured and a fixed buy in, for those of you who are worried about a wealth coach apparently gambling. My Monday nights cost me £12 and inclued dinner, for heaven’s sake. It’s cheaper than the pictures.

When this ezine is written, I’m off to check my property messages and see if the deal that fell out of bed due to a solicitor offering business and not legal advice, has come back on. The vendor turned out to be someone who used to work for me at The Acacia, as a maid! How small is this world really?

Have fun, I will be when I slow down!

Nicola