£10k In 90 Days Challenge | Day 2 | African Travel
by NicolaCairncross on October 20, 2009
in Money Gym | Business, Money Gym | Competition
Podcast: Play in new window | Download (Duration: 26:26 — 6.0MB)
The Money Gym has just launched The Boardroom, an easy, quick, flexible way for your business to access a crack business team comprising 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross. As part of the launch of The Boardroom, The Money Gym is offering a 33% discount on the 1st year membership (offer closes midnight 31st October) and Nicola & Judith are hosting a daily BlogTalkRadio show, where they help each business caller work out how to create an extra £10k in just 90 days from their existing business.
Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Rob Heath from http://www.MudHutTravel.com. Rob is passionate about South Africa and has set up a fabulous travel business which he and his partner started last year, but it’s really only just got rolling in the last few months.
Quick bit of background: MudHutTravel.com is all about unique, boutique holidays in South Africa; the website is gorgeous with lots of lovely pictures, and it’s getting about 1200 unique visitors a month, with 400 of those being returning visitors, or 33% – a very good return rate. Some, but we are not sure how many, are coming from a Facebook ads campaign Rob’s been running, spending £200 over the last month.
(Rob can you remind me how many clicks Facebook are reporting for that spend in the last month?)
From 1200 visitors, they are converting 5 into enquiries, a 0.41% visitor/enquiry conversion, which is good and I think it could be improved if they are willing to take phone enquiries, which means making the phone number more obvious. From 5 enquiries, they have converted an impressive 3-4 (or 70%) to sales with the average profit per sale running at around £450.
This means their front-end sale turnover was worth £1575, not counting any extra services or experiences they offer their customers, they are converting 0.29% of their unique visitors to sales, and each unique visitor is worth £1.31.
If their adspend was £200 for x number of clicks from Facebook, they can work out what it cost them to get X number of visitors to the website.
If you know what each unique visitor is worth on the front end, and what it costs you to get each unique visitor there, you can ramp up your adspend, providing you keep a check on conversions holding up at each stage of the process.
This is the first holy grail of most small, start up businesses – to know what your basic statistics are.
However, when I looked at Rob’s website, earlier in the year, drawn by the great domain name, I found it…..
Exciting Things Planned For Autumn 2009 At The Money Gym
by NicolaCairncross on September 7, 2009
in Money Gym | Diaries
Well, it’s Autumn and the kids went back to school on Friday – they loved it! You can only enjoy so much “hanging abaht” doing nothing apparently!
After a week or so of feeling really quite down, mainly due to the weather, I’m perking up a bit and looking forward to the speaking gigs and exciting projects I have to work on. Steve creating me a new and very gorgeous looking blog has helped – so thanks Steve!
If you are feeling like you want a new start on your wealth creation, like the kids have a new term, then here’s an overview of and exciting Autumn at The Money Gym.
Skimboarding, Silver Elite & Susanne In Spain
by NicolaCairncross on August 23, 2009
in Money Gym | Diaries
This week has been absolutely mad! We saw off five of them (phew!) at Malaga Aiport on Monday, and Susanne Jorgensen of The Singles Gym joined us for a week as we packed them off at Gate 222. She’s taken the town – no, the Costa – by storm and even the most grumpy waiter has not been able to resist her charms.
Nelson had to stay behind because he was three months too young to travel on his own, but he’s had a great time learning to skimboard and Susanne has turned out to be a great skimboard coach.
I had a great time turning the video footage and photos into a YouTube video for him as he’s all fired up now. View his video and encourage him in his latest passion here
Puerto Banus, Puerto De La Duquesa, Photos & Parasols
by NicolaCairncross on August 16, 2009
in Money Gym | Diaries
I’m very proud that I’ve managed to blog each day, while on holiday in Casares.
Why am I bothering you may ask? Because one of the elements of the deal I’ve struck with my friends Rona & Adrian, who lent us their lovely house for three weeks, is that I’ve made them a Wordpress driven website to help them promote the rental of their property in Casares, short-term and long-term over the winter.
Casares Holiday | Day Eleven
by NicolaCairncross on August 14, 2009
in Money Gym | Diaries
Spud definitely wants to go home, Nelson’s not happy about staying on his own, a couple of the girls have offered half-heartedly to stay too to keep him company (but not his sister!). We are talking to the airline now, to see what our options are.
After a bit of coaching/straight talking from Judith, I’ve discounted sending one of us home with him and then coming right back the same day, and neither of us are willing to cut our holiday a week short. He can jolly well stay, get all the attention from the grownups, and play Farmville and Runescape endlessly. I’ve also offered to take him on a trip to Selwo Adventure park or anything else he would like to do. I fancy Ice Age 3 myself but he says it’s for babies!
Holiday In Casares | Day Ten
by NicolaCairncross on August 14, 2009
in Money Gym | Diaries
So the ladies arrived this morning – Raquel and her sister – to do a mid-holiday clean for us. Roger had emailed the time over, but it had gone into my Spam Folder for no discernable reason, so we were caught on the hop a bit trying to get the kids up and dressed so we could vacate for a few hours.
They moaned horribly about having to get up early even though we had got them to bed earlier last night in preparation!
We drove down to have breakfast at Puerto De La Duquesa and sat and looked at the boats while eating bacon, scramblers, toast and chocolate milkshakes (not me and Sarah obviously, we had fresh orange juice!)
Holiday In Casares – Day Nine
by NicolaCairncross on August 13, 2009
in Money Gym | Diaries
We attempted to get the kids up early, as it was Chloe’s birthday and we wanted to go to the beach at Puerto Banus.
As usual it was a bit of an adventure, as I wasn’t 100% sure how to get there, but I remember managing it before so how hard can it be? Roger said to avoid San Pedro turnoff, so we went as far as Marbella, before we turned off the E15 Autopista, then followed the coast roads till I saw signs for Istan, then Puerto Banus. We came down the main avenue, parked in a convenient multi-story, then headed for the beach where we found the most FANTASTIC waves! Like surfing waves, so the boys started asking for boogie boards.
Holiday In Casares | Day Eight
by NicolaCairncross on August 11, 2009
in Money Gym | Diaries
Bit cloudy today after a sunny start and the maid service isn’t coming till Wednesday so we let the kids lie in again while we got on with some work – largely editing, tagging and uploading photos to http://www.flickr.com/photos/stoupaproperty and http://www.flickr.com/photos/casaresspain
We are going with Flickr being the best place to upload photos to, as they feed directly into the lovely little widget Sarah found. All we need now is a photo gallery widget for the photo gallery page but every one we have found requires onerous form filling if your site is for commercial gain. Forms? Nah!
Holiday In Casares – Day Seven
by NicolaCairncross on August 10, 2009
in Money Gym | Diaries
The kids woke up seriously late today – we had to winkle them out of their beds at 2pm local time! Then it was a debate about “pool or beach” and after a bit of to’ing and fro’ing the beach won, and as it was by then about 3pm, we tried Sabinillas but it being a Sunday, no parking nearby.
So we drove to, and through Puerto De La DuQuesa, where we used to live incidentally (long time readers of my ezine will remember) and found the little beach with the chiringuito that I remembered from before. Lots of sardines drying on washing lines!
Holiday In Casares – Day Six
by NicolaCairncross on August 10, 2009
in Money Gym | Diaries
Sarah and I are on a roll now, working together at the dining room table, the lovely view helps! I’m starting to forget what day it is, and have given up wearing my watch entirely. Today is…..Saturday, I think!
Working till lunchtime, that is, when the brats wake up, turn on Big Brother and generally kill the peace and quiet, and then, once they have “brunched” we all head down to the municipal pool around 2pm when the lifeguard arrives to open up. He’s cute actually – one for the ladies, though, not the girls!
