When Two Tribes Go To War… Which Online Tribe Are You?

The words of the iconic Frankie Goes To Hollywood song “Two Tribes” just about sum up the storm that’s brewing in the “make money online” world, with one tribe being the Internet Marketers and the other being the professional bloggers….

But before I tell you that story…first a bit of background…

Last weekend I went to Mark Anastasi’s ListBuilding Masterclass which, I have to tell you, was rammed to the rafters and a “who’s who” of internet marketing.  This was amazing in itself because this was a free three days, and usually when you give tickets away for free, you usually get less than 50% of the registrants turn up, while on Day 2, you only get 70% of those who were there on Day 1, with Day 3 being only 50-70% of those on Day 2.

In fact I think there might have been MORE people there on Day 3 than Day 1, as it was a Sunday!  The crowd was definitely a high proportion of self employed and business people with the employed forming perhaps a third?

Contrast  this hungry, up for it crowd at the Thistle Hotel with a much quieter little gig over the other side of town, which had been billed as a Wealth Creation seminar and was, unfortunately the gig I was booked to speak at!

The numbers  expected are usually 50- 100, only 30 odd showed up and when they found out that I was speaking on internet marketing, half left, having already booked themselves onto the stock trading workshop they wanted.

Great!  So I delivered my best material to a crowd of …….about 17.  I think they liked it!

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Shocking Truth About Judith’s Money | What Will Be YOUR “Return On Investment”?

Judith Morgan says: Nicola’s always asking me “Why won’t our clients tell us PRECISELY how much more money they have made by being in The Money Gym?”

I don’t know is the short answer!   What I do know is that in the UK we don’t like talking about money whether it’s because we’ve made less than we would like (and don’t want to share that) OR the more likely Money Gym scenario which is that we’ve made more than we think our friends and family would like (and we don’t want them to know or to show them up).

Many’s the time when we have been contacted by a particularly successful client and asked to TAKE DOWN a testimonial, because they are getting divorced, have just met someone new, don’t want to be stalked, are worried about burglars, don’t want the tax man to have any inkling….many, many differnent reasons.

This, of course, makes our Money Gym marketing very difficult, particularly for the Gold and Boardroom coaching programmes and it makes it hard to give people specific examples when they ask that age old question “How quickly will I get a return on my investment and how much will that be?”

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£10k In 90 Days Challenge | Day 1 | Champagne

Podcast: Play in new window | Download (Duration: 22:07 — 5.1MB)

The Money Gym has just launched The Boardroom, a way for your business to access a crack business team, 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross.  As well as making a very special launch offer of a third off your first year’s membership, Nicola & Judith are hosting a daily radio show, where they help each caller create an extra £10,000 in just 90 days from their existing business.

Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Yvonne Halling with her champagne related business http://www.MadAboutBubbly.com

Quick bit of background: Yvonne’s husband Jiles is an expert on Champagne and among other parts of the business, like corporate champagne tastings, they own a beautiful house in the Champagne region of France which is available for holidays, sleeps 12 and rents for £1500 a week or £125 pp if you have 12, or £250 for the week if you only have 6 of you.  Very reasonable and it IS lovely, having been Yvonne & Jiles’ home previously.

Their website is currently being overhauled by Marion Ryan, Money Gym coach and blog/web expert so that’s coming along and looks great.  This will give them the flexibility to add / change the site whenever they like and will be very search engined friendly (search engines love blog sites!)

Jiles has written an ebook which is garnering rave reviews, and they are working on a follow up DVD right now.  They already have a number of videos on YouTube which I found by searching “mad about bubbly” although their channel is called http://www.youtube.com/user/jileshalling (see below for my comments on improving their branding).

We established on the 15 minute radio show that their fastest route to making “£10k In 90 Days” was to get let their house in Champagne for 7 weeks out of the 12 of the challenge period, and we came up with the idea of an virally marketed, online competition, using Social Networking via Twitter, a Facebook page and ideally joint venture mailings, where people can win a week in the house as a prize.

I also worked out that, if they sold 5-10 ebooks a day, they would make an extra “£10k In 90 Days” especially if they pre-sold the DVD bundled with the ebook, and that I would be looking at a Google Adwords campaign to drive extra traffic to the ebook sales page…….more on this below.

As time was extremely limited on the radio show, we have decided to take the follow up onto the blog here, where I will outline our suggestions, and my proposed plan of action, Judith can contribute, Yvonnne can add her thoughts, and get coached over the next 90 days to make the challenge actually happen!

What fun!

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A Wealth Creation Dream Come True

This week a long time wealth creation dream of mine came true….but before I tell you about that, I’ll tell you about my mad exciting week first!

Last Tuesday it was my boy Nelson’s 12th birthday so he, Phoebe and I went to Brighton to their favourite restaurant, Yo! Sushi, where they got through frightening amounts of….you guessed it, sushi, then we all went to see “Fame – The Movie”

This was great not only because I love all that singing and dancing “luvvie” stuff, but because the graduation ceremony gave me the best quotes on success I’ve come across for a while, but how to get hold of it?

I scoured YouTube but the film is too new for it to be up there yet, so I sent out a few tweets and an email to our Money Gym Google groups. It took a couple of days but Carrie Eddins emailed the speech back for me to use in my presentation on success on the “Really Useful Internet Day”

When I thanked her, thinking she must have had it downloaded or something, she said”I walked past the cinema, and thought..if  it ’s screened when I walk past then I will watch it again.. and it was. I watched it missed a bit and then it was immediately screened again!! It was fun in the end!!”

Wow, thanks again Carrie, that’s helpfulness above and beyond the call of duty!  Our google group and the people in it, is amazing.  Just think, if that’s the Silver level group support, imagine what the Money Gym Boardroom google group will be able to do for YOUR business!
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Internet Marketing Workshop | Selling The Sausage Not The Sizzle?

Are we selling the sausage but not the sizzle of our Internet Marketing Workshop this Saturday 10th October?   When we first came up with the plan for “The Really Useful Internet Day” we wanted to avoid all the hype and over-excitement that you get at the bigger events.

http://www.themoneygym.com/internetday/booking.htm

We wanted to put on a down to earth day, that would do three things:

1. Give you some simple step by step actions that you can take, to start making a second (passive) income online

2. If you are a business owner, give you some ideas for creating extra profits, and the knowledge to put those ideas into action.

3. Give you some insights into the mindset of the most successful people who make money online, and what really made the difference for them.

So far, so good, you might think.

However, I’m wondering if we are wrong to be selling the sausage and not the sizzle. Because we all know that people don’t want the sausage but always buy the sizzle!

So…………..what is the sizzle of an internet marketing workshop?

The sizzle is the promise that by attending this workshop you will be able to leave your job, close your business and spend the rest of your days travelling the world with your laptop, checking your bank balance occasionally.

Well, to be honest, if I sent the kids to live with their dad, I could actually do that now, but I love the little blighters and will have to wait for them to go to college, before I up sticks and go live somewhere much cheaper and just commute back and forward to the UK.

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Why Internet Marketing Is A Really Big Issue By Judith Morgan

At The Money Gym, one of the issues which always brings forth the most controversy, the most heated debate, is Internet Marketing.

Why is it such a Big Issue?

I am grateful to The Money Gym for teaching me a lot about marketing and about internet marketing specifically and latterly also about social networking.   Where would we be in this day and age without understanding how to use to world wide web to our advantage?

When I think back to my early days in business the choices were direct mail, still effective by the way if you know how to do it well, or expensive advertising which can be a bit hit and miss for my money.

And both of those took a very long time to achieve results and both were also costly; you lay out your cash before you know whether or not it will bring you the clients and customers you so desperately need and want.   Not much of a model for success, that.

The web offers us the chance to get almost instant feedback from our market, whether or not they like and will pay for our latest offering.   And you can find that our for free (if you dont count your time into the equation).

That’s why I love and appreciate what I have learned.   And why I use it almost every day in my businesses and in my life, both online and off, because some of the marketing lessons apply equally well offline too.

But my bugbear, if you will, and where I take issue with the multi-millionaires who teach us how to do this, is that they sell a dream. And the dream is that you can make passive income from a hotel balcony in the sunshine with just your laptop.

And you get to spend all day counting your money.

Just this week a client asked if it were possible to make £1,000 pcm within six months……

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Karen, Co-Incidence & More Fun At The Crown & Anchor

Well I came third in our Friday night social evening game of Texas “No Limits” Hold’em last week so I was very happpy.  It was a great fun evening too, with the chill con carne and pizza going down well, and masses left for Saturday night’s X-Factor first week of Bootcamp gathering. And down to the final tables both games on Monday at the Crown & Anchor, third in the cash game – £12.50 which covered my night’s entertainment and dinner LOL.

Tickets are selling steadily and well for the “Really Useful Internet Day” next Saturday – yes! that’s right, only 8 days to go now, as I write this on Friday 2nd October.  OUr gang have had a good crack at the tickets in advance, and several of my internet marketing buddies are mailing over the weekend, including @NeilAsher and @MarkAnastasi, thanks guys!

Neil’s done an interesting promotion, where he gives value to his mailinig list by analysing my sales page, and that of another mate of his at the same time, highlighting the bits that stand out and how different styles work for different markets.  Here is what he sent to his list

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Neil Asher Gets Nicola’s Parts Out In Public

I was lying relaxing on the table at the local Shoreham beauty parlor (called Beachcomber which I always find quite funny for some reason) being tended to by the lovely Laura, when someone tweeted me to say I was being exposed in public in more ways than one!  That naughty Neil Asher (who organises the Financial Freedom Bootcamp that I spoke for recently) has analysed our marketing and taken apart our info page for the “Really Useful Internet Day” and he doesn’t pull his punches here!

Going, Going Speedily & A Full House In More Ways Than One!

Since our Internet Day last year, and the wildly successful Property Extravagaza, we are really getting a great reputation for our events and every time we announce one, it’s getting easier and easier to fill the room.  I was reading through the great testimonials from last time, prior to putting them on the page, and I was moved beyond belief by some of the comments.  I love our community!

We’ve still got two weeks to go and we have just opened the bookings to our main mailing list and we have only got just over 100 tickets left – a third have gone already.  Martin has mentioned it a couple of times in his ezine, but Brett hasn’t mailed yet, or our joint venture partners, so I’m very confident we are going to sell out well before the 10th Oct.

If you don’t want to take any chances, here’s the link to the booking page >>

The other big news this week is that I’ve committed to a date for delivery to Debs & Joe at Bookshaker for the next Money Gym book.  I’ve been planning and starting to write this over the last couple of weeks and I’m REALLY REALLY excited and inspired about this…I never knew I had another one in me.  I’ve also been going through the existing Money Gym book and bringing it up to date, also adding brand new property and internet chapters.  I’m finding that a bit of editing / updating on the old one, inspires me to write more in the new one.

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Business Profits & Success | You Need A Website!

I believe that the ability to create an effective online presence is absolutely crucial for any business.  If you are in business and not online, then you are leaving so much money on the table it’s unreal.

Every business needs a website, and not all websites are created equal sadly.

I’ll go further, there is NO real world business that can not benefit from having a coherent online presence.

I have one for The Money Gym (this one!), for my speaking/writing activities at NicolaCairncross.com, one for my Greek Property business, and made one for my friends Rona & Adrian, who lent me their gorgeous holiday home for rent, in Casares, Spain.  In fact, have a business idea, I make a website for it.  It helps me think through the offer and test the market, via quick free traffic.

Just think about it, for a second.

If you were out and about, and met two interesting people who both had a product or service that solved a problem you had, but only one of them had a website URL on their card, which one are you more likely to check out online and then use?  The one with the website of course!

Especially if that website was simple, colourful, professional looking, let you know about the people behind the business, and outlined the product or service, along with giving you some useful information on the topic of interest AND gave you the contact details.  Or a free gift of some kind, in return for your name and email, if you are not ready to call or email them yet.

So why don’t more businesses do it?

Because they think it’s complicated and expensive – but of course it’s not.

So, today I want to talk to you about how easy it is to do just that, and which elements you need to concentrate on first.

Nicola’s Quick 15 Point Step By Step Plan To Get Your Business Online & Making Your Money

1.  Visit https://adwords.google.com/select/KeywordToolExternal and put in the key phrase you imagine your visitor would use to find your product or service

2.  It will show the results for the country you are in and the Global Search Results – click the column headers to sort by biggest numbers first on local or global.  Make a note of the top 10-20 relevent key phrases.

3.  Remember that these results are per month – this is the size of your potential market and customer base (even if you are usually very local, you can sell them SOMETHING surely!)

4.  Talking of local, while you are there, Add your business to Google Local www.google.com/local/add

5.  Buy a domain name which includes one of the most searched terms in your niche

6.  Get some decent, cheap hosting at someone like FunkyDomainNames.com or Hostgator.com

7.  Look for the link in your Control Panel to install a Wordpress blog on your hosting (it usually takes just one click – you will be amazed)

8.  Choose a theme you like and start adding information of interest to your ideal customer

9.  Find out how to enhance your blog website for customers and search engines alike with plugins

10.  Create a Facebook Page with the same name as your blog website and hook them up so that your Page shows on your blog/website and your site updates your Page

11.  Create a Twitter account in the same name as your blog website & Facebook page and hook them up with the TwitterTools plugin so they update each other

12.  Go create a profile and list your site at Technorati, StumbleUpon, Digg and any others you can be bothered with

13.  Create a YouTube channel in the name of your business and start “Favouriting” videos that would be of interest to your ideal customer and hook it up to your main site with a URL in the channel description.

14.  Hook up your blog/website to some sort of List Manager, we recommend Total Business Cart if you want to sell things or aWeber or GetResponse if you want to just recommend other people’s product or services

15.  Start selling stuff or recommending stuff and put yourself in REAL DANGER of making some money online!

Then just keep adding useful information to your blog website, which will update your Twitter and Facebook page, the search engines and blog directories.

As soon as you start making some money, invest a certain % of it into hiring the professionals to take your brilliant foundations you have built and take your business stratospheric.

How simple was that?

So why are you not doing it then?

If you did just those 15 Steps, you would be way ahead of MOST if not ALL of your competitors, I can guarantee you that!

HOWEVER!

If you STILL feel you need help and encouragement on getting going with making your business work online, then come along to our “Really Useful Internet Day” on Saturday 10th October 2009.

One day, just three experts, no bull, no hype, just down to earth practical stuff that you can put to work for you, making you more money from your business, or creating a second income for you, right now!

Seats are already flying out to our Silver, Silver Elite, Membership Club Magic and Gold clients, and the only way to make sure you get notified before the info page goes live at 12 noon on Friday, is to get on the VIP Priority Mailing list here

http://www.themoneygym.com/internetday

See you there!

Nicola

p.s. Tickets are only £25, it’s all going to the Big Issue and they are tax deductible if you have a business.  Don’t muck about, this is a day that could change your business life.

http://www.themoneygym.com/internetday

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