I was talking to Judith the other day about wanting to share a stage with the “big dogs” of internet marketing and she asked me why I had such a huge burning desire to do that.  I hadn’t really stopped to think about it much, but I know there is a real lack of female internet marketers, although there are no shortage of successful female entrepreneurs and executives in the marketing and direct marketing world.  And everyone says they want more women on stage to encourage other women to get going.

I don’t think of myself as a feminist but I do believe we have as much right as men to do (and behave) however we want.  But I quite like to take my internet marketing boots off at the front door, I love male company as well as female and find Alpha Males very attractive indeed.  So being around the “big dogs” sure works for me, but I want their respect as well as their attention.  Perhaps it’s akin to wanting the approval of “daddy” eh?

Some of my early female inspirations in the internet marketing world were Sylvie Fortin, Donna Fox and Jenny Armato, and I really enjoyed Debra Thompson-Roedl on stage at the World Internet Summit just this year.  Actually the WIS boys are very good at putting women on regularly and Brett did not strike me as a sexist in any way when we hung out together recently.  And I’m really looking forward to going on an internet marketers cruise with 300 internet marketers where I know a large percentage of the delegates will be women.

Come to think of it. Joel Comm’s “Next Internet Millionaire” reality TV show was won by a woman too…a very pretty but steely determined type called Jaime Luchuck, who looks like a lot of fun - you can read her story here.  Then there is the very famous iJustine on Justin.tv….

Looking back a couple of weekends, I know Brett McFall was surprised when he saw so many women in the audience for our live event…..So I was intrigued to read about Donna Fox’s visit to the invitation only Eban Pagan “Green Room event here on her blog

Donna says “I recently had the pleasure of attending Eben Pagan’s “Green Room” a secret gathering of 100 elite among the top internet marketing movers and shakers.  As I rubbed elbows with my old friends like mike filsaime, Stephen Pierce, Ben Mack, Alex Mandossian, Dave Lakhani, Jeff Walker, Jason Moffatt, Ryan Kaltman, Joel Comm, Harris Fellman, Tom Beal, Keith Wellman, Gary Ambrose, Brad Fallon, Tellman and others you’ll no doubt recognize…

…and even more people who I’ve never heard of, like one guy who’s spending $150,000 a DAY on his adwords ads (so I think he probably knows a thing or two)… or a call center owner who has an amazing close ratio…

something became glaringly obvious to me…

I was the only girl there.

Yep, in a rush to get 100 of the top marketers to the event, Eben had forgotten the women.

it’s important to note, I wasn’t originally invited by Eben directly, my friend Ben Mack weaseled me in with some strong words of suggestion.

Ok, before I go further,I’ll confess to two things.  First, I don’t know if Eben invited any women that chose not to attend.  If so, big mistake on their part.  Second, I wasn’t the “only” women there.  There were 4 more.  Two Ebean employees, one bartender and a wife.  Which may go to explaining a little bit of the reception I got at the event.

“Who are you here with?” was the most common first question I was asked by a stranger.  Yep, as if I couldn’t have possibly been there on my own, like they were expecting me to be a wife or employee… or cocktail waitress

But mostly, they just ignored me.  They would say hi or introduce themselves to all the men in a group I was standing in, then with much discomfort and pointedness, their eyes would just float over my head, never making eye contact, to go onto the next person.  It was surreal…..

READ THE REST OF THIS FASCINATING article here on her blog

I recently added a page to the blog where you can ask me any question about wealth creation you like.  Brave?  Too generous?  Asking for trouble?  No………

I did this because I want to make the blog more interactive and also, to stimulate articles that arise from real questions.  This can only help our search engine ranking when Google comes by to crawl and then PageRank the new blog!

John was first up and I want to thank you John for your bravery!  It was a lovely question to answer, as you will see…

” Hi Nicola, Here’s my burning question…..I am a man. 50 years old. Anyway, I would like to ask for your advice regarding my route to the wealth highway.

My financial position is thus. Home owner with no mortgage. Our home is worth around £155,000 in today’s market. My wife owns a 1 bedroom house with her sister a 50/50 share mortgage  around £70,000 and valued at say £90,000. The property is let and only just pays for itself.

My wife and I both work with approx take home pay per month of £2250. I require around £100 a week to live on and my wife requires all of her income to live, so I can save around £750 per month.

I have a credit card of around £2000, savings of £3000 and my wife has a loan of £3000. I hate my job and would love to be free of it.

My interest is web design and am becoming quite good. Hopefully this is where I can shine but I need more free time for this to happen. I am knackered at the end of the day.

I realise that my wife and I are in a good position regarding our own home and we could maybe do something with the equity, I don’t know.

What would you do, Nicola?”

NICOLA’S REPLY:

“Hi there John…congratulations on being our first “Ask Nicola” burning questioner! And what a lovely one to start with……the quick answer is that you are financially free already, you just don’t know it!

I’m going to mainly deal with your own situation here as your wife and you seem to keep your finances quite seperate…is that right?  Do come back to me if you wanted a response bases on your joint finances….

You say that you would like to do more web design, and with some good marketing online, and networking locally, and I know that you could make a very good living at this.  Local business people are AT LAST waking up to the power of the web in generating leads for their business, and how efficient and cheap that can be compared with the traditional methods, like advertising.  They are happy to pay £500 - £1000 for a blog type site (great for SEO), and around £2000 - £3000 for a blog type site, with ecommerce / mailiing list capabilities.

You could educate yourself about internet marketing, including traffic generation, social networking and web 2.0, as well as web design (our about to be relaunched Internet Marketing Home Study System will soon be available via our very affordable Silver membership) and then you would REALLY be in demand.  I would envisage that, within a year, you would be outsourcing most of the work!

However, the issue seems to be time and energy, as your day job takes both.  Have you considered taking some of the equity in your house, and investing it in your new business, using it to

a) pay yourself a salary of £500 a month (£100 per week x 52 divided by 12)

b) pay for some teaching to bring your internet marketing / seo skills up to scratch - Money Gym Silver would cover that as it gives access to the MG Internet Home Study System (soon to be totally upgraded to cover Social Networking and Membership Sites)

c) pay for a year’s worth of mentoring - our Money Gym Gold programme would be ideal for this and I would suggest you have a look at our coaches, and see which one you think would best be able to hold your hand through the year, to set up and build your business.

I would think pulling out £20,000 would not only cover the expenses as above, but also pay the payments on the money you would be borrowing so your outgoings would not go up at all.  If you apply before you hand your notice in, you should have no trouble getting a mortgage of 12% loan to value.

Your other alternative - if you don’t want to use your equity, is to use your £750 a month savings, to build a “Freedom Fund” to cover your first year in business, and in Money Gym Silver membership, we give you a blueprint on how to do that, step by step.

HOWEVER, if I were you, I would be pulling out all the equity available, and as well as investing in my new business, as above, I would be buying as many one bedroom buy to let flats (existing housing stock NOT new builds) as humanly possible.

This would ensure that you never had to work again, if you didn’t want to!  You could keep leveraging the growth in your property portfolio, again and again, tax free, to grow your portfolio further and to live off.

Again, this is something our experienced property investing Money Gym coaches could hold your hand through, via the Money Gym Gold programme as they are all very sound on this topic!!

Now, you know what you can do (and what I would do) the only question is “what’s going to stop you doing it?”

Keep in touch John and let me know how you get on?

Warm regards, Nicola”

JOHN REPLIED:

“Hi Nicola, Thank you so much for replying to my question and so quick. Your suggestions have given me food for thought and I guess you have confirmed what I have known for quite some time. It’s time to make strategic change in my life. So what an I waiting for………………just do it.  Thanks again Nicola, John”

If you would like your question answered online, with your personal details removed so nobody knows who you are, just visit

http://www.asknicolacairncross.com

Well, it’s back to school week and it’s been turbulent at Money Gym Towers, as Phoebe heads off to a so-called “better” school, Steyning Grammar.

She was happily not doing very well at her previous school, surrounded by her mates and in particular her best mate K, with her grades going down every quarter despite incentives and penalties.  She also managed to make very good friends with one of the “worst five boys in the school, heading for exclusion” according to her form tutor.  Ho hum. He looked after her, though, in the corridors.

Her father decided enough was enough and diligently hounded the Education Authority to get her into Steyning, though, and I sat by thinking “he’ll never get her in, the waiting list is too long and her record not exactly exemplary” but lo and behold, he did.  The new school is 7 miles and 30 minutes away across country, with two bus changes and a journey of an hour, while the old one was local, one bus ride and 10 minutes in the car.

So tears and tantrums ensued for a few days, while he talked her into trying it, and unfortunately the Open Day did not go well, with a bit of an incident with one of the naughtiest girls in the school putting her off, bigtime.  But her dad does not give up easily, and took her for another visit where the teacher managed to win her around to try it out.

Then a particularly nasty bullying incident, in the last two weeks of term, made her think that, perhaps it would be good to move schools after all.  Her old school handled it well I thought but it wasn’t great timing.  The summer holiday passed, and the excitement of going to France, then buying new school clothes and a handbag particularly, distracted her nicely.

She went in on her first day, as she described it “with a smile and determined to make the best of it” and came out silent, with a face like thunder.  Her friend (vaguely known via her cousin), who we were also giving a lift to, was quiet and unhappy too, having moved from another school too, and who has been put in a class with NOBODY she knew, but Phoebe….well the silence was terrifying.

Hours of tears and pleading followed, as she visited her father, then cried on me, and locked herself away in her bedroom (or mine) to endlessly text her woes to her circle of mates.

This morning she was trying to refuse to go, only the unspoken worry about being grounded (tonight is the monthly under-18 club night in Brighton)

So, how do I feel about all this?  I have to support her father, and we all agree she stands “a better chance in later life” if she goes to Steyning Grammar as it has an excellent reputation.

However, as someone who doesn’t believe in traditional education and even less in a job, or a single path career, I’m ambivalent.

The only things I learned, of use, at school were how to read, and how to type.  And I was downright cold, bored and miserable most of the time.

I was happy for her to go where she was happy-ish, nice and nearby, and to get as many O-levels as she could, then to leave school, take a boring series of jobs just to make her realise how grim it is, then for her to come to me and ask how to start the serious business of making money, probably either online, with her own business or via property.  She’s bright but not academic, artistic and entrepreneurial.

But now we are plunged into a warzone, and I’m not convinced it’s all worth it.

RELOCATION……….

My sister has had her flat in Worthing on the market for sale or rent and had it with a preferred local smaller agent first with absolutely no action whatsoever.  She isn’t so bothered about selling it as the valuations came in at something ridiculous, obviously priced to get the quickest sale (guaranteeing the agent’s commission) instead of what she knows the flat is worth in a normal market.

No action from the first agent on the rentals front either, apart from one woman on housing benefits - not ideal.  They were telling her all the usual “market’s dead”, “nobody’s moving” kind of stories.

Fed up, she called in the big boys, the biggest, most aggressive agent in town, the shark swallowing up the minnows as they go to the wall, and guess what?  Several viewings in the first few days with definite interest already.

Why is this agent thriving while all around him are losing their businesses?
Marketing, marketing, marketing!  There is no getting away from Michael Jones & Co, and love them or hate them, you bloomin’ well know they are there.

They even use email to send you property details and reply promptly to enquiries by email too!

RELOCATION……….

Brett’s here!  The McFall has landed in London from Australia and we are revving up the marketing for our “Money Gym Presents…Brett McFall” workshop on the 20th / 21st September.

Who should come?  Well, I think all of you!!  If only to donate £25 to Great Ormond St Hospital……£25 for two days?  c’mon.  But seriously for a moment…

Every time I go out to talk about Wealth Creation, especially to business people and property investors, the one burning topic that comes up again and again is the internet.  More specifically, how to harness the massive power of the internet and tap into the BILLION or so people online, on broadband RIGHT NOW.

Business Owners & Property Investors always want to know :-

1.  How to create passive income online to fund more property purchases

2.  How to create extra profit for your bottom line, without adding any overhead and with minimal investment

3.  How to find great tenants or earn money online to make up your rental shortfalls

4.  How to generate leads for your business, rentals or BMV deals, without having to pay £££ for them

5.  How to integrate your business, an online presence and your speaking activities

The rest of you just want to know :-

1.  How to replace their work income so that they can leave their day job

2.  How to use the internet to fill up rentals that holiday home that you thought would pay for itself

3.  How to look after elderly relatives or care for siblings who are struggling financially

4.  How to help your kids to get out of student debt, and create a future for themselves beyond seeking a low paid job (degree or not!)

BUT………..most of all, you say to me …..

“But Nicola, it’s all right for you, you’ve been doing this for YEARS, how do I GET STARTED, I don’t know what to do FIRST !!”

So, because I’m not that great at keeping my internet marketing workshops simple, tending to turn all nerdy and geeky, on the topic, I turned to someone who I have known for years, who has a brilliant track record at teaching BEGINNERS to get started online.

Brett McFall.

I begged him to help me, to help you….I pestered and I plagued him long distance to Australia…and it worked.

http://www.brettmcfalllive.com

He’s in London right now for a couple of more advanced events, which are pretty much sold out anyway AND he’s offered to stay over longer, to do a special TWO DAY event for The Money Gym.

He’s here to TEACH YOU how to get started online.  To give you his system.

http://www.brettmcfalllive.com

Have fun, we always are!

Nicola

Hi Nicola

What would you do, Nicola?

Hi there John…congratulations on being our first “Ask Nicola” burning questioner! And what a lovely one to start with……the quick answer is that you are financially free already, you just don’t know it!

I’m going to mainly deal with your own situation here as your wife and you seem to keep your finances quite seperate…is that right?  Do come back to me if you wanted a response bases on your joint finances….

You say that you would like to do more web design, and with some good marketing online, and networking locally, and I know that you could make a very good living at this.  Local business people are AT LAST waking up to the power of the web in generating leads for their business, and how efficient and cheap that can be compared with the traditional methods, like advertising.  They are happy to pay £500 - £1000 for a blog type site (great for SEO), and around £2000 - £3000 for a blog type site, with ecommerce / mailiing list capabilities.

You could educate yourself about internet marketing, including traffic generation, social networking and web 2.0, as well as web design (our about to be relaunched Internet Marketing Home Study System will soon be available via our very affordable Silver membership) and then you would REALLY be in demand.  I would envisage that, within a year, you would be outsourcing most of the work!

However, the issue seems to be time and energy, as your day job takes both.  Have you considered taking some of the equity in your house, and investing it in your new business, using it to

a) pay yourself a salary of £500 a month (£100 per week x 52 divided by 12)

b) pay for some teaching to bring your internet marketing / seo skills up to scratch - Silver would cover that

c) pay for a year’s worth of mentoring - our Money Gym Gold programme would be ideal for this and I would suggest you have a look at our coaches, and see which one you think would best be able to hold your hand through the year, to set up and build your business.

I would think pulling out £20,000 would not only cover the expenses as above, but also pay the payments on the money you would be borrowing so your outgoings would not go up at all.  If you apply before you hand your notice in, you should have no trouble getting a mortgage of 12% loan to value.

Your other alternative - if you don’t want to use your equity, is to use your £750 a month savings, to build a “Freedom Fund” to cover your first year in business, and in Money Gym Silver membership, we give you a blueprint on how to do that, step by step.

HOWEVER, if I were you, I would be pulling out all the equity available, and as well as investing in my new business, as above, I would be buying as many one bedroom buy to let flats (existing housing stock NOT new builds) as humanly possible.

This would ensure that you never had to work again, if you didn’t want to!  You could keep leveraging the growth in your property portfolio, again and again, tax free, to grow your portfolio further and to live off.

Again, this is something our experienced property investing Money Gym coaches could hold your hand through, via the Money Gym Gold programme as they are all very sound on this topic!!

Now, you know what you can do (and what I would do) the only question is “what’s going to stop you doing it?”

Keep in touch John and let me know how you get on?

Warm regards

Nicola

So who moved the Bank Holiday from the traditional last weekend in August to this weekend then?  First I knew about it was when GM.tv started wittering on about DIY for the Bank Holiday!

It’s been a weird week without the kids - this year I’m coping better because I’m getting out and about more - except NOT down the beach obviously!! I’m playing poker live around various venues in Sussex.  For £12 a night, you get two games and your dinner and last night at the Montague was a great night all round, with a fine home-cooked Shepherds Pie with peas (yum) or chicken korma with rice.  It was odd going back there as I spent a large part of my teenage life upstairs in The Montague, they used to run a fantastic soul night there, and co-incidentally, this week on Facebook, I was contacted by Steve MacMahon, an ex-Worthing boy, who is now a DJ in New York, whose very sister used to run that soul night!!

Lee the landlord of The Montague is incredibly entrepreneurial, and is running a great pub there, with “cocktails & karaoke”, comedy and cabaret nights in addition to the biggest Texas Hold’em game in the area, up to four tables now.  There’s two computers with fast internet connection, there are notices on the bar telling us who our barstaff are, and lockers to put your drink in if you need to go outside to smoke (not me!).  Join The Montague’s “University of Poker” (M.U.O.P) Facebook group here http://www.facebook.com/group.php?gid=23133628865

It’s the last day of the Grand Wealth Giveaway - Kathy very kindly extended the deadline by two days, so if you haven’t downloaded your free gifts - and there is some great property investing stuff in there, Kathy having made her money in real estate, go and get them now, as the offer is closing at midnight tonight.
http://tinyurl.com/wealthgiveaway

As a list building exercise, participating in the Wealth Giveaway was a great event for the Money Gym adding over 300 new people to the Money Gym MVS system.  I’m hoping that many of those are internet marketers who will be interested in re-branding and giving away my free reports on their websites and blog.

I’ve had a frustrating week with technology, but we figured out why the admin area of the blog was running so slow - it was a rogue plugin.  After deactivating them all, then reactivating them one by one, it’s now running along nicely.  Having issues with my podcasts from Hipcast though, as soon as I post one, then go to change the catagory, the player disappears!  I’m going to dig out Mike Stewart’s tutorials on podcasting direct from the blog later today.

New at The Money Gym is a great special offer for just £4.97, where we are bundling a great load of stuff, some audio including the first three chapters of the Money Gym book, as read by the author, four reports, the UK’s first Wealth Conference audio and a 30 day trial of the Money Gym Club site…..and folks are signing up in droves!  You can get your bundle here http://www.themoneygym.com/offer/

As I say, I’ve been recording the Audio version of The Money Gym book - listen to Chapter 1 here at http://www.MoneyGymRadio.com .  I’m a reading kind of gal, but I know 30% of the population like to listen to stuff in the car or while exercising, so I’m working my way through the book, and the audio version will be available by next week as an option.

It’s made me realise that I need to rewrite it and update it - I’ve learned SO MUCH MORE since I wrote it.  I think I will lose the “Day by Day” format too, and make it flow more.  Must talk to Debs and Joe at Bookshaker about a relaunch…..”The Money Gym Revisited” here we come!

As part of the run up to the re-launch of the Money Gym Silver Club membership, I’ve been experimenting with some BlogTalkRadio shows.  I’m veering between a “Smashy & Nicey” kind of voice, through to a “late night talk show” voice and it’s a struggle to talk normally.  I’m having an issue with my headset making my voice very quiet too, but I’ll try holding the receiver today (for half an hour?) and see if that helps.  Not quite brave enough to open the lines to phone in’s yet, but there is a chat facility….committed to doing a show every day till the end of next week, then I’ll swap to weekly, probably on a Wednesday at 1pm.  Check it out at
http://www.blogtalkradio.com/TheMoneyGym

The sewing hobby is going well too - I’ve made two linen shirts for me, a pair of gingham short shorts for Phoebe, and cut out two nighties ready to sew this weekend.  I’ve been listening to Frank Kern videos while I’m sewing so it’s not taking me totally away from the computer, but nearly!

I had lunch with Greg Ballard yesterday, and had a good old chinwag, catching up on all the news, and a look round their new offices, which used to be those of my accountant, Mark Nicholson from Spofforths.  It was great to hear that, in spite of the credit crunch, Passive are still picking up lots of great bargains for their clients.

Steve is working his way diligently through John Reese’s Traffic Secrets 2.0 which is excellent and very thorough.  He’s missing the kids but is also getting out and about more with his golf, having bought himself a driver and putter on eBay and a new pair of golf shoes, as the old ones were giving him terrible blisters!

And I’ve been enjoying wandering around the Scienceray blog - check out these AMAZING pics of outer space here http://www.scienceray.com/Astronomy/A-Handpicked-Collection-of-Ultimate-Space-Pictures-3.216589 and look out for the pictures of the planned “doughnut” space station to house the whole human race if we do end up totally destroying the planet, god forbid!

Now, don’t forget to book your tickets for the very exciting two-day “Money Gym Presents….Brett McFall” event on 20th and 21st September - just £25 and all of it (ex the VAT) is going to Great Ormond St Hospital.  It’s the must-attend event for aspiring internet entrepreneurs and We can only fit 300 of you in, and we have 80-odd on our VIP pre-register list, so if all those buy two tickets…..get yours here at http://www.themoneygym.com/brettmcfall

Have fun, we always are!

Nicola

Okay, so I’m starting to think about the re-launch of The Money Gym Club - Silver Membership.

I’ve got a 7-8 week time frame and some great ideas about how to add massive value and make it irresistible - which it patently isn’t yet. We currently bundle Silver Membership on the ebook sale, and about 90% of people stay past the first month and most of those stay on past months one and two - so it’s good, but not irresistible.

Bit of background….Due to massive issues with the techie bits of the site, our first launch in May 2007 rather ran out of steam in the effort to get it all working right. I won’t go into it but there were SO MANY fundamentals that were not in place, despite early promises, that we rather lost momentum and enthusiasm for it, in the monster effort to get it just doing what it was supposed to.

We have ironed out issue after issue and now it’s all working, and is an awesome content management system, we are now looking at how to make it better. Steve has already made it much more intuitive to navigate and we have some more plans to make it better.

1. Creating camtasia videos to show people all the great elements of the site (gotta great twist for this too - thanks to Frank Kern!)
2. Completely re-doing the Internet Marketing Home Study System to bring it bang up to date with Web 2.0 - and then to give it away with Silver Membership
3. Finding a way to breathe life into the Forums, which suffer from the popularity of our private Google Group
4. Revamping our “Let’s Talk Money” days to be more live wealth coaching orientated and including….say two ( ? ) of those days with Silver
5. Giving away entry to say……three of our popular “Money Gym Presents…..” experts days

I also want to integrate all the payments into our shopping cart so that we can re-launch our Affiliate Programme. Then folks can earn commission from the ebook, the ebook/paperback bundle, recurrring commissions from The Money Gym Club - Silver Membership and Money Gym Gold - all from one place!

This in turn should make us more attractive to affiliates and joint venture partners, and I’ve got some brilliant networking opportunities coming up, with the World Internet Summit UK (watch this space, lovely reader as I have a GREAT offer coming for you on that, so don’t book yet….), getting to know Tim Brocklehurst with his 1000 strong team of Viral Spirallers, and the Money Gym / Internet Marketing Cruise in January. With Paulie Sabol, mike filsaime, Jenny Armato, Joel Comm and all those peeps I haven’t even met yet….should be some joint venture possibilities there hopefully.

But still the search goes on to highlight our unique position in the Wealth Creation Education marketplace, and to make Silver Membership ABSOLUTELY IRRESTISTIBLE!!

Any ideas as to what you would like to see? Just hit the comments link at the bottom of this post - help me out and TELL ME what you want, what you really, really want!

Cheers, Nicola

“I first met Nicola Cairncross at the U.K.’s first-ever Internet Marketing Conference (which I spoke at) way back in 2003, and was impressed by her willingness to learn and enthusiasm for helping others benefit from her wide range of business and life experiences.

It was clear to me that Nicola was someone who knew what she was talking about, and was extremely well-connected in the Info Marketing business.

The Money Gym is a brilliant, practical wealth-creation model, and her weekly blog is one of my ‘must-reads’, containing as it does numerous pearls of wisdom, not only on business-related matters, but also the joys (and tribulations) of being a parent!

Nicola is an engaging and entertaining speaker, her whole approach to Info Publishing is a breath of fresh air, and the exact opposite of the ’smash and grab’ tactics employed by others.

My advice? Listen to everything she says, listen again, write it down, act on it, and you will become wealthy - in EVERY sense. Nicola Cairncross is the Helena Rubenstein of U.K. Entrepreneurs and has my highest recommendation…”

Nick Wrathall
http://www.thecompleteguidetocopywriting.com

Nicola here….you might have noticed that Judith’s taken over the ezine this month!

She is feeling so passionate about her two pet projects at the moment, so we let her write her heart out this week and I hope she’s feeling much better now.

As Judith has waxed very lyrical, I’m going to keep it short and sweet, as I have a linen shirt to finish.

Just in, this week, the news that the Money Gym / Internet Marketer’s Cruise in the Caribbean in January is filling up fast now, as mike filsaime swings into his marketing, after giving all the groups leaders a chance to fill their cabin allocation first. I invited Paulie Sabol (one of Mike’s protégés) and Capt’n Lou, of Little Shop of Cruises, to join me on a webinar to explain why, if you love to learn, and have fun at the same time, and if you want to strike some powerful joint ventures, and make friends for life, you HAVE to come along…..only about 4-5 Money Gym cabins left now! http://www.MoneyGymRadio.com

O yes! The new sewing machine has been given it’s inaugural run on the dining room table which is looking like an East End Sweat Shop, and my much loved and carted round from house to house overlocker has come out of it’s retirement of about 15 years. Due to careful packing, it’s in mint condition and with a bit of a dustoff with a soft paintbrush, it’s ready to overlock and trim seams just like the good old days when I made overpriced waistcoats for Duffer of St George and helped make the suits for The Pasadenas for designer Derek Lilliard.

Not sure if I will need the new shirt yet, as my special outing is hanging in the balance as usual, due to volatility in atmospheric conditions, but there is a music festival on in Shoreham this weekend so it will get used, whatever. Enough fabric left over to make Phoebe a pair of short shorts too, so that’s cool.

This week was monthly stats week and they show improvement all round so THEORETICALLY we just need more warm traffic to make more sales and Steve’s going to be working on that this week as - great excitement in Money Gym Towers - John Reese’s Traffic Secrets 2 system has arrived and is sitting in pride of place on Steve’s desk ready to be worked through systematically over the next few weeks.

Google Website Optimiser is up and working, and our second headline we tested - a throw away one we wrote just to see - is converted to “click to buy” actions 100% better than the original which is a bit of a shock. The second one is less “millionaire” orientated and more “financial freedom” orientated so perhaps it suits a British audience better? We then realised that we needed to test the colours as we had changed it to red/blue rather than red/black, so we are testing the second headline against itself, in the two colourways now.

We are excited to be moving forward with a joint venture with Brett McFall, co-founder of one of my favourite internet events of the year, the World Internet Summit. Just testing interest and getting numbers for potential venues now so if you fancy joining us for two days for just £25, learning the very basics of how to create a successful online business from scratch, visit over here at http://www.themoneygym.com/brettmcfall to get on the priority invite list.

That’s it from me, have fun in the musical sun!

Nicola

Nicola Cairncross from www.TheMoneyGym.com interviews reknowned internet marketer and real estate investment expert Paulie Sabol, and Capt’n Lou from Little Shop of Cruises about the forthcoming mike filsaime “Internet Marketers Cruise” in January in the Caribbean, and why YOU should be coming along!

butterfly.jpg" src="/blog/wp-content/uploads/butterfly.jpg" border="0" alt="butterfly.jpg" hspace="5" vspace="5" width="202" height="152" align="left" />We have discovered an amazing new toy / tool this week and it’s called the Google Website Optimiser.

Now those webmeisters amongst you will already know of this wondrous machine, but most ordinary folks won’t…..or won’t have realised how easy it is to use!

Or what a huge effect you can have on sales, tweaking and tweaking and improving by tiny amounts, multiplying the effect, until you have the best possible performing sales page.  A super-model of a sales page in fact.

This is called the Butterfly Effect and is described by Wikipedia as “The butterfly effect is a phrase that encapsulates the more technical notion of sensitive dependence on initial conditions in chaos theory. Small variations of the initial condition of a dynamical system may produce large variations in the long term behavior of the system”

mike filsaime first use this phrase with respect to internet marketing, in his famous “Butterfly Marketing Report” which i have just re-read for the second time and made loads of notes from.
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