Topher, Triumphant, Traffic, Toes & Teeth

Speaking at Triumphant Events with Topher Morrison was a triumph!  Hahahah, I do love my own jokes.  Easy journey, lovely crowd, really primed by Topher to be very responsive to the idea of wealth being about being in your head and in your flow, a great audience reaction with apparently great feedback for my slot, and we attracted four or five lovely new clients for Membership Club Magic who I get to meet properly at the bonus live workshop on Saturday.

We will be covering the many ways to monetise any website, especially membership sites, and how to plan and create your marketing funnel, then your product funnel.

I’ll be placing particular emphasis on what Michael Masterson calls the “lead product” as it’s crucial to get to the point where you can actually sell something from your site as quickly as possible.

So many people complain to me “well, I’ve got a website but it’s not working” and when I quizz them on what “not working” means, they tell me it’s not making any money.  So what is your lead product and how much is it selling for, I ask….and then they tell me they haven’t got anything to sell on there yet.

Or they say they have something for sale, but it’s not selling, which is where we get into a conversation about traffic and how many unique visitors they get per week……and often they can’t tell me with any degree of certainty!

So then we get into a conversation about how they are measuring traffic, because how can you even begin to tell if your site is working or not, when you don’t have a lead product or if you do, you don’t have any idea if you are getting any traffic?

Phew, rant over.

The good news is, that Jodie, one of our Membership Club Magic clients, has just sold her first ebook from her site – she is thrilled.  And that’s from only a few unique visitors a week, as she’s actually focusing on another site that get’s more traffic at the moment.

That’s the last workshop of the summer, but you can keep up to date on our plans for Autumn and 2010 here and I’m off to Greece with my sister Sarah for a week, then Spain for three weeks with Sarah, all our kids and a couple extra besides.  What are we thinking?!!

In between times, and while in Spain, I’ll be re-writing my book.  I just can’t seem to get going on that while there are outstanding jobs on our projects, so Judith and I are getting together on Monday to recce a venue and to hammer out any niggling details so we can clear the decks.

Other excuses to prevaricate include the fact that my toe had a collision with a Tesco’s trolley on one of my rare visits in person.  Same thing happened to Sarah last week so we think their trolleys need mudguards or something!

And then I had to have a tooth out.  The same one that I got (rather disconcertingly) crowned in gold without my say-so just a couple of months ago.  It felt wrong so I made the trek to Worthing to Strand Dental in the town center, rather than go back to the Shoreham Smile Clinic, where I just did not feel looked after or talked to.  I used to go to Ross Dryborough at Strand Dental when I was a client of Chris Barrow and so was he, and I have to say the experience has got even better.  I saw Arvin Mirzadeh who calmly talked me through my limited options as the tooth under my crown was now infected and he put my mind at rest about the pain of having the tooth out.

Two days later, I’m in the chair, all injection’ed up, and the most amazing crunching and cracking sounds are coming from my mouth, but I could feel nothing beyond some pulling and pushing.  Nearly swallowed the crown when it detached but we managed to catch and keep it for Nelson, who’s got an idea about selling it on eBay.

I’m famous, lad, but not THAT famous! LOL

An hour later, I’m home again, on the sofa with a blanket and “Place In The Sun” on the tele, feeling very sorry for myself as the injections wore off.

What with the toe, the tooth, and various changes at home, I’ve been feeling very unsettled and discombomulated this week all round.

But that’s the beauty of working for yourself, you can take it a little bit easy when you don’t feel great.

Still, an early evening poker game and then the workshop tomorrow calls, then there is a house party on shoreham Beach tomorrow when I get home, so that will be great.

The thing about the parties on the beach is that you get a great age range, from the kids to the grannies, and everyone knows each other and that’s very cool.  Might even be able to pick up some gossip about the latest celebrity building their “dream house by the sea” which is rumoured to be Chris Evans. Tall, thin, strawberry blonde, and very very funny.  Now that would be interesting, wouldn’t it?

Have Fun, We Always Do!

Nicola

SuperCoach, Supporter Profiles & The Paul Daniels

This week has flown by, kicking off with an early start to London on Monday, to speak for the “Supporter Profiles” among the Wealth Dynamics crowd at the end of one of their weekends.  Missing my Monday night poker game, tut, tut.  I thought I would get there early, check in to the Millenium Gloucester, chill out, get changed and wander over to the conference center, but in spite of having prebooked a double, they gave me a twin and miles from the lift!  Not happy.

Back down to reception, where I was told that, because it was before 2pm, that was all they had ready – come back later!  The receptionist was bordering on offhand/rude but when I explained that I was a speaker, about to go on stage and hoping to change, she thawed a bit.

I went over to the conference center (very nice) and with the help of a pleasant, helpful, cleaner, found a large disabled loo where I was able to change in comfort.  Then off to find Daniel Priestley who had booked me to speak. Also there was the marvellous Rohan Weerasinghe, who I haven’t seen for ages, and who spoke at both our Wealth Conferences, so it was nice to catch up.

Great idea, to spend the weekend with people helping them establish and then find out about their profile, and what it all means, then to spend the day with everyone divided into two rooms, Supporters, Stars, Creators & Dealmakers in my room, and to bring in a range of speakers specifically hand picked to show each profile ways for them to create wealth in their flow!

My talk on Membership Club Magic, membership sites to enable Supporter Profiles to monetise their networks, went very well, great lively crowd with lots of positive feedback.  Daniel seemed pleased and one lovely man offered me a cheese bun afterwards.  How kind.

I saw Wealth Dynamics creator (and Creator Profile himself) Roger Hamilton speak for the first time – isn’t he unfeasibly tall and good looking?  Speaks at nineteen to the dozen and overflowing with “creator” energy and enthusiasm.  Quite blew my mind with his extensive plans for the XL Nation.

And Judith “Birthday Girl” Morgan is hosting a webinar where she will be interviewing Money Gym members from each area of the Wealth Dynamics profile and she says “we are still looking for an MG Trader and an MG Accumulator by the way for our teleclass on Tuesday at 4.00pm” so if you fit the bill, email Judith [at] TheMoneyGym.com.

Back to the hotel, where the reception staff had totally redeemed themselves by upgrading me to a mini-suite without my asking – thanks guys!

Drinks and dinner with some fellow speakers and delegates and then an early night after watching Ashes To Ashes (set in the 1980’s – hilarious!) and I treated myself to breakfast in bed, as normally I have to get up at the crack of dawn for our events.  Tempted by the Japanese breakfast but couldn’t quite bring myself to drink miso soup at 8am.  Cool alternative though.

Then off to the London Book Fair to spend the day with Debbie Jenkins, my publisher, and a fun day it was too.  I also hung out a bit with fellow author Rintu Basu from TheNLPCompany.com.  He was fun and I met an amazing bunch of authors who were all in their 60’s and 70’s but busy writing their first or second books!  Secured some signed copies for myself too!  Got a sniff of a USA distributor for my book for Debbie and dragged her over to meet them – just can’t help myself.  She had whiplash and her neck in a brace, poor thing!

The highlight of the day though, was realising that Paul Daniels (@thepauldaniels)was on the next stand, re-launching his kids books series Wizbits.  I introduced myself as a follower of his on Twitter and got a big hug!  I never normally do this stuff but thought I have to ask for a photo with him, and here it is!  He was a lovely, down to earth, fun man, who entertained the crowds in the quieter moments with magic tricks.

On the train I was really enjoying “Supercoach” by Michael Neill, recommended by Judith, and which is one of those simple to read, yet very profound books.  Highlighter out and many corners turned down for easy reference – and there is no higher praise than that for a book.  Well done Michael and he’s coming ot London soon too.

Then home for a couple of days before back off to Canary Wharf on Friday, to broadcast live on Ustream, our private client presentation to those of our folks who can’t make it there themselves.  Mike Crowe is also recording it for us to make available after the event.  We are so high-tech nowadays!

Next week I’m speaking for over 60 property investors on how to use the internet to create extra cashflow at Hotel Du Vin in Brighton and you can book your seat here

Have fun on the wealth creation journey, we always do.

Nicola