£10k In 90 Days Challenge | Day 1 | Champagne

Podcast: Play in new window | Download (Duration: 22:07 — 5.1MB)

The Money Gym has just launched The Boardroom, a way for your business to access a crack business team, 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross.  As well as making a very special launch offer of a third off your first year’s membership, Nicola & Judith are hosting a daily radio show, where they help each caller create an extra £10,000 in just 90 days from their existing business.

Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Yvonne Halling with her champagne related business http://www.MadAboutBubbly.com

Quick bit of background: Yvonne’s husband Jiles is an expert on Champagne and among other parts of the business, like corporate champagne tastings, they own a beautiful house in the Champagne region of France which is available for holidays, sleeps 12 and rents for £1500 a week or £125 pp if you have 12, or £250 for the week if you only have 6 of you.  Very reasonable and it IS lovely, having been Yvonne & Jiles’ home previously.

Their website is currently being overhauled by Marion Ryan, Money Gym coach and blog/web expert so that’s coming along and looks great.  This will give them the flexibility to add / change the site whenever they like and will be very search engined friendly (search engines love blog sites!)

Jiles has written an ebook which is garnering rave reviews, and they are working on a follow up DVD right now.  They already have a number of videos on YouTube which I found by searching “mad about bubbly” although their channel is called http://www.youtube.com/user/jileshalling (see below for my comments on improving their branding).

We established on the 15 minute radio show that their fastest route to making “£10k In 90 Days” was to get let their house in Champagne for 7 weeks out of the 12 of the challenge period, and we came up with the idea of an virally marketed, online competition, using Social Networking via Twitter, a Facebook page and ideally joint venture mailings, where people can win a week in the house as a prize.

I also worked out that, if they sold 5-10 ebooks a day, they would make an extra “£10k In 90 Days” especially if they pre-sold the DVD bundled with the ebook, and that I would be looking at a Google Adwords campaign to drive extra traffic to the ebook sales page…….more on this below.

As time was extremely limited on the radio show, we have decided to take the follow up onto the blog here, where I will outline our suggestions, and my proposed plan of action, Judith can contribute, Yvonnne can add her thoughts, and get coached over the next 90 days to make the challenge actually happen!

What fun!

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Business Profits & Success | You Need A Website!

I believe that the ability to create an effective online presence is absolutely crucial for any business.  If you are in business and not online, then you are leaving so much money on the table it’s unreal.

Every business needs a website, and not all websites are created equal sadly.

I’ll go further, there is NO real world business that can not benefit from having a coherent online presence.

I have one for The Money Gym (this one!), for my speaking/writing activities at NicolaCairncross.com, one for my Greek Property business, and made one for my friends Rona & Adrian, who lent me their gorgeous holiday home for rent, in Casares, Spain.  In fact, have a business idea, I make a website for it.  It helps me think through the offer and test the market, via quick free traffic.

Just think about it, for a second.

If you were out and about, and met two interesting people who both had a product or service that solved a problem you had, but only one of them had a website URL on their card, which one are you more likely to check out online and then use?  The one with the website of course!

Especially if that website was simple, colourful, professional looking, let you know about the people behind the business, and outlined the product or service, along with giving you some useful information on the topic of interest AND gave you the contact details.  Or a free gift of some kind, in return for your name and email, if you are not ready to call or email them yet.

So why don’t more businesses do it?

Because they think it’s complicated and expensive – but of course it’s not.

So, today I want to talk to you about how easy it is to do just that, and which elements you need to concentrate on first.

Nicola’s Quick 15 Point Step By Step Plan To Get Your Business Online & Making Your Money

1.  Visit https://adwords.google.com/select/KeywordToolExternal and put in the key phrase you imagine your visitor would use to find your product or service

2.  It will show the results for the country you are in and the Global Search Results – click the column headers to sort by biggest numbers first on local or global.  Make a note of the top 10-20 relevent key phrases.

3.  Remember that these results are per month – this is the size of your potential market and customer base (even if you are usually very local, you can sell them SOMETHING surely!)

4.  Talking of local, while you are there, Add your business to Google Local www.google.com/local/add

5.  Buy a domain name which includes one of the most searched terms in your niche

6.  Get some decent, cheap hosting at someone like FunkyDomainNames.com or Hostgator.com

7.  Look for the link in your Control Panel to install a Wordpress blog on your hosting (it usually takes just one click – you will be amazed)

8.  Choose a theme you like and start adding information of interest to your ideal customer

9.  Find out how to enhance your blog website for customers and search engines alike with plugins

10.  Create a Facebook Page with the same name as your blog website and hook them up so that your Page shows on your blog/website and your site updates your Page

11.  Create a Twitter account in the same name as your blog website & Facebook page and hook them up with the TwitterTools plugin so they update each other

12.  Go create a profile and list your site at Technorati, StumbleUpon, Digg and any others you can be bothered with

13.  Create a YouTube channel in the name of your business and start “Favouriting” videos that would be of interest to your ideal customer and hook it up to your main site with a URL in the channel description.

14.  Hook up your blog/website to some sort of List Manager, we recommend Total Business Cart if you want to sell things or aWeber or GetResponse if you want to just recommend other people’s product or services

15.  Start selling stuff or recommending stuff and put yourself in REAL DANGER of making some money online!

Then just keep adding useful information to your blog website, which will update your Twitter and Facebook page, the search engines and blog directories.

As soon as you start making some money, invest a certain % of it into hiring the professionals to take your brilliant foundations you have built and take your business stratospheric.

How simple was that?

So why are you not doing it then?

If you did just those 15 Steps, you would be way ahead of MOST if not ALL of your competitors, I can guarantee you that!

HOWEVER!

If you STILL feel you need help and encouragement on getting going with making your business work online, then come along to our “Really Useful Internet Day” on Saturday 10th October 2009.

One day, just three experts, no bull, no hype, just down to earth practical stuff that you can put to work for you, making you more money from your business, or creating a second income for you, right now!

Seats are already flying out to our Silver, Silver Elite, Membership Club Magic and Gold clients, and the only way to make sure you get notified before the info page goes live at 12 noon on Friday, is to get on the VIP Priority Mailing list here

http://www.themoneygym.com/internetday

See you there!

Nicola

p.s. Tickets are only £25, it’s all going to the Big Issue and they are tax deductible if you have a business.  Don’t muck about, this is a day that could change your business life.

http://www.themoneygym.com/internetday

Money Gym Interviews | Jennie Armato

As we prepare for the Money Gym “Really Useful Internet Day”, here’s another in the series of interviews with Internet succeess stories – real people making real money (and big money!) online. I first saw Jennie speaking at the first ever World Internet Summit and we have subsequently become firm friends. Jennie is a mean Texas “No Limits” Hold’em player and won the Internet Marketers Cruise tournament last year (I came in about eighth!).  This interview was recorded the night before Jennie was due to speak at Mark Anastasi’s Traffic Generation Summit in London on 29th June 2009.

You can see Part 2 of Brett’s interview when you put your name and email in the VIP Priority list at http://www.TheMoneyGym.com/internetday and when we launch the bookings at the end of this week, and you confirm your attendance at the day and donate £25 to the Big Issue, you’ll get to enjoy the rest of Brett’s interview, Jennie’s interview and Martin Avis’ too.

Key Success Secrets – Part 1 | Introduction

In the early days of my wealth coaching career, I was always very focused on the practical, the down to earth, the “how-to” of becoming wealthy.  I’d read all the books out there on the market on the principles of wealth creation, becoming rich, the power of belief and focus, attraction principles and I was angry and frustrated!

Because none of them told you how to make money!  None of them laid out a step by step plan of  HOW TO ACTUALLY DO IT!

So my first book The Money Gym – which started as an email programme, I was not arrogant enough to think I had a book in me – was written out of that frustration;  I wanted to give you a step by step, logical plan for how to make money and even become rich.

I wrote it as I wanted it, simple, easy to understand, with pictures.  I tried to include (and credit) the best bits of all I had read or heard, from Robert Kiyosaki to Napoleon Hill, from Steven Covey to Mary Hunt, from Gill Fielding to Robert G. Allen, especially where it was helping me and making a positive difference to the way I thought and particularly to the way I acted.

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A Link & A List – How To Get Started Making Money Online

People who are very experienced at making money online always tend to forget the fact that most of the population don’t have a clue about the internet, beyond buying items on eBay or Amazon and using Facebook occasionally.

They certainly don’t know the potential for making money online, not as a full time job but as a second income.  And they certainly don’t know the basics of how to go about it.

All the infomation is available online, if you go to YouTube you can find a video to show you how to do just about anything, but the sheer enormity of the information is totally overwhelming, you don’t know who to trust and so nothing gets done.

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Skimboarding, Silver Elite & Susanne In Spain

This week has been absolutely mad!  We saw off five of them (phew!) at Malaga Aiport on Monday, and Susanne Jorgensen of  The Singles Gym joined us for a week as we packed them off at Gate 222.  She’s taken the town – no, the Costa – by storm and even the most grumpy waiter has not been able to resist her charms.

Nelson had to stay behind because he was three months too young to travel on his own, but he’s had a great time learning to skimboard and Susanne has turned out to be a great skimboard coach.

I had a great time turning the video footage and photos into a YouTube video for him as he’s all fired up now.  View his video and encourage him in his latest passion here

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Puerto Banus, Puerto De La Duquesa, Photos & Parasols

I’m very proud that I’ve managed to blog each day, while on holiday in Casares.

Why am I bothering you may ask?  Because one of the elements of the deal I’ve struck with my friends Rona & Adrian, who lent us their lovely house for three weeks, is that I’ve made them a Wordpress driven website to help them promote the rental of their property in Casares, short-term and long-term over the winter.

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Internet Marketing | Zero To Hero Online | Matt’s Progress

As the discussions rumble on about whether internet marketing is the “Emperor’s New Clothes” ex-Navy man Matt Jones has taken up the baton, and is quietly working his way through the Money Gym Membership Club Magic tuition videos, with a bit of coaching from me.
Read the first post here >>>	Read the second post here >>>
Read the third post here >>>	Read the fourth post here >>>
He’s agreed to post his progress in becoming a newbie internet zero, to internet marketing here in the comments here – so, over to you Matt!

Internet Marketing | Emperor’s New Clothes | Part 3

Read Part 1 Here >>>

Read Part 2 Here >>>

Wow!  This debate about whether it’s possible to create a real live passive income online – defined as enough to live on without having to actually do anything, once set up – has really hit a nerve on both the blog and our private Google Group!  Several success stories, many tales of woe.

I’m going to be posting up a selection of comments from the google group later but in the meantime I wanted to let you know that I’ve decided to run two experiments.

1.  Taking an internet newbie from zero to hero with one of our products

There’s a new guy just signed up to our Membership Club Magic group – name of Matt.  Matt will tell his own story soon, but basically he’s a bright guy, who has just been made redundant, wife, two kids including a brand new baby. He’s been looking for another job and has some potential offers on the table but in the meantime, he’s come across internet marketing and specifically me and our Membership Club Magic product, and for the next two months, he’s able to work on his internet project every week day, for at least 3 hours.

I figure, being ex-Navy, Matt can “follow the bloody instructions” as Frank Kern calls it.  He’s got the desire, he’s got the time and hopefully he can focus.

I’ve offered Matt a once a week coaching call, daily focus emails as well as office-hour skype backup coaching & support  in return for his giving me a weekly update on how he’s doing, what his challenges are, how he feels about it all and anything else he wants to share.

He’s got a great idea for a specialist niche membership site, with plenty of scope for extra revenue streams above and beyond the membership fees themselves, and it’s got the potential to be licensed nationwide, if not globally, if he can get the business model right.

So, we will follow Matt’s story with interest.

2.  Taking an experienced internet marketer (me) and following a step by step system meant for newbies

Tried this  recently with the InfoMillionaire system and sorry, Trey and Frank, while your content is great and I’m going to carry on subscribing as I’m learning stuff all the time from you, your system is NOT for newbies to internet marketing.  There’s not enough support when you need it – a forum would have been good – and even I kept getting stuck.  Also, even though I’ve been using them since 2003, I managed to blow £200 accidentally on Google Adwords when I took my eye off the ball for a couple of days, because one day nothing was happening as my budget was too low, the next day your suggestions kicked in and it went ballistic.  £200 over 2 days and no sales from a site that converts at 0.6% normally, so I was doing something wrong and I dont’ know what.

So my next experiment is going to be following a system highly recommended by Martin Avis, who I like, respect and trust.  He recommended this step by step product  in 2008 and is still recommending it and describes it thusly:

“  …..‘My Online Income System’ from a lady by the name of Kimberley Hoffman.  I’d never heard of it and don’t normally buy random products ‘to order’ but was sufficiently intrigued by the sales message to stump up for it.   What I found was that Kimberley had pretty much created what I was planning to write – a beginners’ guide to making regular money from Clickbank.  It is step-by-step, very clearly written and it covers all the important stuff you need to know.  I love that lady – she has saved me a whole lot of work!  If you are experienced in Internet marketing then this is probably not for you (unless you are experienced in knowledge but are still not making any money). But if you want to learn how you can make a regular income as an affiliate marketer and eventually look forward to sizable checks arriving each week, then this course is highly recommended” Martin Avis

Well, I’m experinced all right, but I’ve never managed to crack Clickbank, either as an affiliate or as a publisher (our Money Gym book is on there) so it sounds perfect.

Actually, it’s funny how the universe throws things at you, as just this week I noticed on our Google Analytics an upsurge in traffic to our Clickbank sales page from one particular Clickbank affiliate, and we have sold one ebook per week from this traffic, so I was thinking I should turn my attention to it sometime soon.

£33 later, I’m now working through Day 1 and I’ll let you know how I get on.  It’s very step by step, day by day, so that’s working for me so far.

Hey, I might email Martin Avis and ask him if I can interview him on how he managed to “make it” in passive income online and what he thinks it takes!

Internet Marketing | Emperor’s New Clothes | Part 2

Read Part 1 Here >>> To continue the story….

Example #2 – The Money Gym Internet Marketing Home Study System.

Between Christmas and New Year 2006, I laid out the 12 Simple Steps To Creating An Online Business as followed by me when creating the Money Gym.  It’s a bit dated in terms of the delivery methods, it’s video but not lovely Camtasia Theatre video, but the content is very relevant and the principles outlined in the Home Study System are still relevant three years later.

I never got around to finishing the final module, but do you know what?

Nobody to date has ever noticed (in spite of paying over £1500 for it) because nobody “just following the bloody instructions” and worked through the system step by step.

Now, we are paying someone to recreate it in Camtasia Theatre style, because it is still a great step by step system and we want to carry on including it in Money Gym Gold and Silver and need it to be upgraded.

Aha!!

Example #3 – Guy Thompson

I forgot to point out to Judith in our meeeting that, albeit not in 90 days, one of our Money Gym clients, Guy Thompson, a really lovely man and great contributor to the Money Gym community, is “just following the bloody instructions” and is getting there on the making money online front.

(I must ask Guy how it’s going and report back to you, actually I have an idea that could help Guy and help my argument and help you too! )

Guy was diagnosed with multiple sclerosis in 1988, but even so he spent the next fifteen years as legal adviser to online information businesses headquartered in New York.

In spite of having a demanding “day job”, Guy has written an ebook on the topic of Multiple Sclerosis , got his first sales page up for that ebook, he’s finished the first of his “Guy’s Guides” to making money online (ideal for people with Multiple Sclerosis)  and he is an active Twitterer and has even become an Ezine Articles Expert Author on Multiple Sclerosis.

Phew!  Put’s the rest of us to shame doesn’t he?  Imagine what Guy could achieve if he was working full time on this!  He’s pretty focused in the time that he has got to advance his internet business, isn’t he?

I am so determined to prove that “internet marketing” works, that I’m going to bloody well make it work for The Money Gym.  In fact, if asked what I will be doing when rich as Croesus and just about to pop my clogs, in between playing poker in Los Vegas, I’ll be working on my internet marketing projects.

By which I mean that I want to make a meaningful stream of ongoing passive income – by which I mean PROFIT – from our ebook and other passive income products.

How it works at the moment is that we get a stream of organic traffic – 4000 to 7000 unique visitors – to our website at http://www.TheMoneyGym.com from my various online marketing activities, from articles to videos, to Twitter and Hubpages, Facebook and links in from other sites.

However, I regard all our information products as front end marketing materials, rather than profitable products in their own right, because we don’t make enough from sales of said products to keep Steve, Judith and I in the style to which we would like to become accustomed, if we never wanted to work again.

So they are “marketing that pays for itself” which is great and actually the holy grail of most traditional business models….

But a true passive income business – selling totally passive products profitably – cannot depend on organic traffic alone, because any moment, the search engines could change the way they index websites and your traffic could disappear overnight.  It’s happened, to Brad Fallon with his “wedding favors” site – famous story in the world of internet marketing.

Nicola’s Definition Of A Successful Internet Marketing Business

A true passive income business depends on dependable “paid for traffic” from various sources such as Google Adwords, arriving at a website which converts that traffic at predictable levels, to subscribers and/or sales and which makes a profit for the owner, over and above what they pay for the traffic.

(Or one that drives “paid for” traffic to the sales page of an affiliate product, which converts to sales of that affiliate product, but for the purposes of this series of articles, I’m going to focus on you selling your own product)

And I’m going to set a goal now to make Internet Marketing work with the Money Gym products and also share the stories of some of our Money Gym clients – like Guy – who are “just following the bloody instructions”.

Oh my God!  I feel the “Money Gym Online” book coming on.  Written in instalments on the blog with interaction from our readers and subscribers.  Cool.

So keeping it really simple (another challenge online and for me particularly) what do I consider you need to create a successful passive income generating internet business?

1.    Successful Internet Marketing For Beginners

• A Domain name – either one with key words in (if working in a niche) or a generic one like www.ABCEnterprises.com
• Hosting – we use FunkyDomainNames.com to register our domains and provide hosting – they have a 24 telephone helpline which you WILL use at some point!
• An ebook to sell – write your own, pick one at Clickbank.com or buy one  with resale rights.
• A sales page to sell it from – if you have a resale rights ebook make sure it comes with a sales page.  If selling your own ebook, use Sales Letter Generator by Armand Morin, which breaks it down into simple parts/tasks and takes away the overwhelm.
• A shopping cart – we love TotalBusinessCart.com – to integrate with your PayPal account so you can take money, follow up with prospects in an automated yet personal fashion, manage your database of contacts, products, mailing list, broadcast facility, affilate scheme and much more!
• A blog to generate organic traffic.  We recommend Wordpress which installs on your own domain with one click via your hosting control panel (Cpanel) at FunkyDomainNames.com.
• A Twitter account to generate organic traffic – mine is second only to Google organic for traffic generation to our website.

Tomorrow I’ll cover what you will need for more intermediate and advanced actions but you could look at your internet business right now and compare it to this list.  Remember, it’s not what you do, but what you are NOT doing that’s making the difference.

In the meantime, I would love to hear what you think about Internet Marketing and hear your stories.  Use the comments box here to share your thoughts.

Resources mentioned in this article:

“31 Days To Millionaire Marketing Miracles” by Tracy Repchuk
Free membership and excellent free report

Guy Thompson’s Multiple Sclerosis Guide
http://www.multiplesclerosisguide.com/,

“Guy’s Guides” to making money online (ideal for people with Multiple Sclerosis)
http://www.guysguidesonline.com/

Guy Thompson On Twitter https://twitter.com/Guy_Thompson

Articles on Multiple Sclerosis
http://ezinearticles.com/?expert=Guy_Thompson

Domain Names & Hosting (with one-click blog install)
FunkyDomainNames.com

Armand Morin’s Sales Letter Generator (preview feature works better with Internet Explorer than Firefox btw)

TotalBusinessCart.com – everything you will ever need to run your online business under one affordable roof

Twitter – http://www.twitter.com

Clickbank – to find products to sell or to sell your own products

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