Wealth Coach Diaries – Nicola’s Week…

Nicola here….you might have noticed that Judith’s taken over the ezine this month!

She is feeling so passionate about her two pet projects at the moment, so we let her write her heart out this week and I hope she’s feeling much better now.

As Judith has waxed very lyrical, I’m going to keep it short and sweet, as I have a linen shirt to finish.

Just in, this week, the news that the Money Gym / Internet Marketer’s Cruise in the Caribbean in January is filling up fast now, as Mike Filsaime swings into his marketing, after giving all the groups leaders a chance to fill their cabin allocation first. I invited Paulie Sabol (one of Mike’s protégés) and Capt’n Lou, of Little Shop of Cruises, to join me on a webinar to explain why, if you love to learn, and have fun at the same time, and if you want to strike some powerful joint ventures, and make friends for life, you HAVE to come along…..only about 4-5 Money Gym cabins left now! http://www.MoneyGymRadio.com

O yes! The new sewing machine has been given it’s inaugural run on the dining room table which is looking like an East End Sweat Shop, and my much loved and carted round from house to house overlocker has come out of it’s retirement of about 15 years. Due to careful packing, it’s in mint condition and with a bit of a dustoff with a soft paintbrush, it’s ready to overlock and trim seams just like the good old days when I made overpriced waistcoats for Duffer of St George and helped make the suits for The Pasadenas for designer Derek Lilliard.

Not sure if I will need the new shirt yet, as my special outing is hanging in the balance as usual, due to volatility in atmospheric conditions, but there is a music festival on in Shoreham this weekend so it will get used, whatever. Enough fabric left over to make Phoebe a pair of short shorts too, so that’s cool.

This week was monthly stats week and they show improvement all round so THEORETICALLY we just need more warm traffic to make more sales and Steve’s going to be working on that this week as – great excitement in Money Gym Towers – John Reese’s Traffic Secrets 2 system has arrived and is sitting in pride of place on Steve’s desk ready to be worked through systematically over the next few weeks.

Google Website Optimiser is up and working, and our second headline we tested – a throw away one we wrote just to see – is converted to “click to buy” actions 100% better than the original which is a bit of a shock. The second one is less “millionaire” orientated and more “financial freedom” orientated so perhaps it suits a British audience better? We then realised that we needed to test the colours as we had changed it to red/blue rather than red/black, so we are testing the second headline against itself, in the two colourways now.

We are excited to be moving forward with a joint venture with Brett McFall, co-founder of one of my favourite internet events of the year, the World Internet Summit. Just testing interest and getting numbers for potential venues now so if you fancy joining us for two days for just £25, learning the very basics of how to create a successful online business from scratch, visit over here at http://www.themoneygym.com/brettmcfall to get on the priority invite list.

That’s it from me, have fun in the musical sun!

Nicola

Every Flap Of A Butterfly Wing Makes A Huge Difference

We have discovered an amazing new toy / tool this week and it’s called the Google Website Optimiser.

Now those webmeisters amongst you will already know of this wondrous machine, but most ordinary folks won’t…..or won’t have realised how easy it is to use!

Or what a huge effect you can have on sales, tweaking and tweaking and improving by tiny amounts, multiplying the effect, until you have the best possible performing sales page.  A super-model of a sales page in fact.

This is called the Butterfly Effect and is described by Wikipedia as “The butterfly effect is a phrase that encapsulates the more technical notion of sensitive dependence on initial conditions in chaos theory. Small variations of the initial condition of a dynamical system may produce large variations in the long term behavior of the system”

Mike Filsaime first use this phrase with respect to internet marketing, in his famous “Butterfly Marketing Report” which i have just re-read for the second time and made loads of notes from.
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