Questions, Questions, So Many Questions!

Nicola here……..I just wanted to let you know about two REALLY important things.  First of all………….

** Money Gym Boardroom – 30% Discount Deadline Extended For 3 More Days **

AND……….Secondly………….

** Money Gym Boardroom – 30% Discount Secured For You No Matter When You Plan To Start **

Our first Boardroom meeting is next Saturday, 6th November and Judith and I are really excited to meet the business people we will be working with.

But as the deadline for expressing your interest and securing your place approaches (originally midnight tonight) we have been inundated with more questions and there are a few in particular that are coming up time and time again.

Q. Am I – or my business – good enough to be in the Boardroom?

A.  This one really surprised us – some of you out there are not sure if you, or your business, are ready for The Boardroom.  But the answer to that question is….mostly……absolutely yes.   We have asked a few people who cannot afford  the investment yet to give themselves a year to work their way up. And several clients have de-selected the mselves now but nailed their colours to the mast and said “I WILL be with you – later”.  But only one who contacted us wasn’t ready and that’s one of our friends who hasn’t even yet joined Silver!   Bless.   We LOVE people with big ambitions.

Q.  So, what do I have to do to qualify then?

A.  It’s quite a simple formula.   You have to be someone who demonstrates ambition, stickability, determination and follow through.  But, more importantly you have to have three goals – one for your wealth creation plans, one for your business and one for you personally, any one of which has the ability to make you an extra £10,000 in the first 90 days of the Boardroom.

Q.  Why are we making that “£10k in 90 Days” our first challenge to Boardroom members?

A.  Because we are offering you a 100% guarantee that we will refund your f ees if you don’t make at least your £9750 fees (includes launch discount) back in 12 months.   But we won’t let you continue to come to our dinners, meetings and days out if you are unable to demonstrate the ability to take some fast-start action on your part.  Judith is going to be breathing down your neck every Monday, wanting to know what you are going to do this week and every Friday, wanting to know what you have done.  If those results don’t equal £10,000 in 90 days, then we are unlikely to invite you to be our guest at a second day out in February at our expense. Does that sound fair?   We think it does.

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£10k In 90 Days Challenge | Day 2 | African Travel

Podcast: Play in new window | Download (Duration: 26:26 — 6.0MB)

The Money Gym has just launched The Boardroom, an easy, quick, flexible way for your business to access a crack business team comprising 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross.  As part of the launch of The Boardroom, The Money Gym is offering a 33% discount on the 1st year membership (offer closes midnight 31st October) and Nicola & Judith are hosting a daily BlogTalkRadio show, where they help each business caller work out how to create an extra £10k in just 90 days from their existing business.

Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Rob Heath from http://www.MudHutTravel.com. Rob is passionate about South Africa and has set up a fabulous travel business which he and his partner started last year, but it’s really only just got rolling in the last few months.

Quick bit of background: MudHutTravel.com is all about unique, boutique holidays in South Africa;  the website is gorgeous with lots of lovely pictures, and it’s getting about 1200 unique visitors a month, with 400 of those being returning visitors, or 33% – a very good return rate.  Some, but we are not sure how many, are coming from a Facebook ads campaign Rob’s been running, spending £200 over the last month.

(Rob can you remind me how many clicks Facebook are reporting for that spend in the last month?)

From 1200 visitors, they are converting 5 into enquiries, a 0.41% visitor/enquiry conversion, which is good and I think it could be improved if they are willing to take phone enquiries, which means making the phone number more obvious.  From 5 enquiries, they have converted an impressive 3-4 (or 70%) to sales with the average profit per sale running at around £450.

This means their front-end sale turnover was worth £1575, not counting any extra services or experiences they offer their customers, they are converting 0.29% of their unique visitors to sales, and each unique visitor is worth £1.31.

If their adspend was £200 for x number of clicks from Facebook, they can work out what it cost them to get X number of visitors to the website.

If you know what each unique visitor is worth on the front end, and what it costs you to get each unique visitor there, you can ramp up your adspend, providing you keep a check on conversions holding up at each stage of the process.

This is the first holy grail of most small, start up businesses – to know what your basic statistics are.

However, when I looked at Rob’s website, earlier in the year, drawn by the great domain name, I found it…..

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£10k In 90 Days Challenge | Day 1 | Champagne

Podcast: Play in new window | Download (Duration: 22:07 — 5.1MB)

The Money Gym has just launched The Boardroom, a way for your business to access a crack business team, 18 of your very own non-executive directors, plus Judith Morgan and Nicola Cairncross.  As well as making a very special launch offer of a third off your first year’s membership, Nicola & Judith are hosting a daily radio show, where they help each caller create an extra £10,000 in just 90 days from their existing business.

Today’s caller on The Money Gym “£10k In 90 Days” Challenge on our BlogTalkRadio show was Yvonne Halling with her champagne related business http://www.MadAboutBubbly.com

Quick bit of background: Yvonne’s husband Jiles is an expert on Champagne and among other parts of the business, like corporate champagne tastings, they own a beautiful house in the Champagne region of France which is available for holidays, sleeps 12 and rents for £1500 a week or £125 pp if you have 12, or £250 for the week if you only have 6 of you.  Very reasonable and it IS lovely, having been Yvonne & Jiles’ home previously.

Their website is currently being overhauled by Marion Ryan, Money Gym coach and blog/web expert so that’s coming along and looks great.  This will give them the flexibility to add / change the site whenever they like and will be very search engined friendly (search engines love blog sites!)

Jiles has written an ebook which is garnering rave reviews, and they are working on a follow up DVD right now.  They already have a number of videos on YouTube which I found by searching “mad about bubbly” although their channel is called http://www.youtube.com/user/jileshalling (see below for my comments on improving their branding).

We established on the 15 minute radio show that their fastest route to making “£10k In 90 Days” was to get let their house in Champagne for 7 weeks out of the 12 of the challenge period, and we came up with the idea of an virally marketed, online competition, using Social Networking via Twitter, a Facebook page and ideally joint venture mailings, where people can win a week in the house as a prize.

I also worked out that, if they sold 5-10 ebooks a day, they would make an extra “£10k In 90 Days” especially if they pre-sold the DVD bundled with the ebook, and that I would be looking at a Google Adwords campaign to drive extra traffic to the ebook sales page…….more on this below.

As time was extremely limited on the radio show, we have decided to take the follow up onto the blog here, where I will outline our suggestions, and my proposed plan of action, Judith can contribute, Yvonnne can add her thoughts, and get coached over the next 90 days to make the challenge actually happen!

What fun!

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Marketing Machines On Steroids

Are you in business?  Perhaps you are self-employed or freelance?

If so, do you know about Marketing Machines? 

These are automated machines that run all the time, marketing your business day or night, while you are awake or asleep, in the UK or on holiday.

And if you DID know about Marketing Machines, do you have one?  Would you like one?

And more importantly, would you like your Marketing Machine to be

1.  Totally Automated
2.  Working 24/7
3.  Running on pennies (less than £50 a month overhead)
4.  Break Even or Profitable

Yep!  That’s right, would you like your marketing to break even or even be profitable? 

Heresy? 

No!

Here at The Money Gym we believe that your marketing activities should …..

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Wealth Coach Diaries: Nicola’s Week

The last two weeks have been SO hectic with my speaking gigs (two in one week) and two Money Gym workshops back to back, that we missed an ezine – quelle horror! My business partner, fellow blogger and now twitterer extraordinaire, Judith Morgan, sums it all up brilliantly here (makes me feel quite exhausted reading it) – she is so funny!

We are hosting the first fr*ee webinar to kick off the marketing for our next Money Gym workshop (all about the internet) this Friday at 2pm so if you want to find out more about using blogging to enhance your business check out the info here, you can listen later if you can’t make it live.

I have made time (while travelling and before nodding off) to read two AMAZING books this week – the first is called “The Money Making Magic of A Funfair Goldfish (& Other Get Rich Quick Secrets Of A Mattress Bound Millionaire)” by John Harrison, owner of Streetwise Publications. Awesome, practical and funny, you need to treat yourself to this one. His take on the people who hang out in kiddies ball parks nearly made me laugh out loud on the train to London.

The other has had a most profound effect on me, and it’s called “The Love Trap” by Annie Bennett. Recommended by my first ever coach, Rachel Turner, who also banged on about “Rich Dad, Poor Dad” for ages before I bought it…..duh!

It’s a true story of the author’s repeating patterns of falling in love too quickly and choosing the recipients unwisely, culminating in a certain situation that has to be read, to be believed!. She then goes onto explain how her childhood had influenced her choices and why, and as a trained psychotherapist and counsellor, she knows what she is talking about!

It’s all about how certain childhood traumas such as “abandonment” and “enmeshment” can have such a dramatic effect on your adult relationships – leading to your becoming either a “love addict” or “love avoider” – the two being remarkably similar in lots of ways, and often drawn to each other. These two personality types are quite liable to become addicts in other ways, and again, I found it very interesting as I’m on my diet again and doing really well except when I get into certain lonely/abandoned type situations – hotel rooms for example!

I found the book gripping, moving, fascinating and enlightening, having grown up with a mentally ill mum, who simultaneously used to disappear for periods of time with no warning or explanation, then come back, turn my world upside down and then lean on me totally for everything from looking after the babies, to supporting her through relationship turmoil.

I felt quite set free, by reading this book, because it’s great to know that the way you are and feel is not unusual, and I feel the benefits are only just starting.

What else is happening?

Oh, on a much lighter note LOL the sales of the cabins on our Money Gym Holidays cruise are going well – I think there are about 6-7 cabins left. So if you fancy coming away with us, and some top line internet marketers, bringing the family (kids are really well looked after on cruises) and having a great time in grey old January, visit http://www.themoneygym.com/holidays and secure your place. Loads of great Money Gym bonuses including the chance to learn how to play Texas Hold’em with me!

Off shopping in Brighton now, a 13 year old’s birthday is looming!

Have fun, we ALWAYS are!

Nicola

Nicola Cairncross Wealth Coach, Author Internet Strategist Professional Speaker Founder, The Money Gym Ltd Email us to have Nicola speaking at YOUR event >>>

Free Blogging Webinar

What do anoraks, leading entrepreneurs and wannabe writers have in common? They blog.  You probably know what a blog is – but do you know about its hidden talents?

Or how important it is for your business?  People buy from people they know, like and trust and a good blog goes a long way towards creating that trust.

Would you like to know just how easily you can combine 3 simple social media tools to maximise its impact?

Social Media Marketing specialist, Claire “Business Blog Angel” Raikes, does and she’s in the mood to share!

Join us on this fr*ee one-hour webinar at 2pm British Summer Time / 1pm GMT on Friday afternoon (or listen to the recording later) where Nicola (no mean blogger herself) will grill Claire about the best and latest ways to use blogging and social media to explode your profits!

Do feel free to put in your questions about blogging for business before the call and we will cover as many of them as possible.

http://www.TheMoneyGym.com/MGPresents/BlogAngel

See you there!

Cheers
The Money Gym Team

p.s. And on that page you can also secure your early bird place at our “Money Gym Presents….” workshop on 17th May where Claire and Tim “Viral Spiral” Brocklehurst will be sharing their secrets  to our lucky Money Gym delegates.