Marketing Welly, Women Talking Money and Wii’ing All The Way To The Bank

As we come to the end of the Money Gym events for 2008 we gear up with a bit of marketing welly, for Money Gym Gold, as December & January are traditionally very busy times for new clients signing up.

We always like to make an irresistible offer to encourage you all to take action and we have come up with a corker this year.

I’m going to let you in on the rough plan, so that you can give me some feedback using the “comments” button above, if you wouldn’t mind.  Especially if you are thinking of joining Money Gym Gold for 2009

First of all go and have a look at http://www.themoneygym.com/gold so you know what I’m on about.  It’s our flagship product involving working one-to-one on YOUR financial plan, over a year, with one of our experienced wealth coaches (all ex-clients themselves).

The lead in will be a month-long marketing campaign, culminating in a 12 hour long “Wealth-A-Thon” on live internet tv via www.MoneyGym.tv on Saturday 3rd January.  Just after New Year, on the last weekend of the holidays.  Perfect for those whose New Year Resolution is to sort out their financial situation once and for all.

We are not going to add masses and masses of bonuses, but we will of course include the six workshop days planned for 2009 (total value of £638 / $957).  Those will x 3 of our “Let’s Talk Money” interactive wealth coaching days, the Brett McFall event in September, a Property Extravaganza in April and a Business Success Surgery mid-year.  All the dates are being firmed up as we speak.

The extra-special bonus this year, will be the “Money Gym Membership Site Bootcamp” product which we sold at Brett McFall’s event for £1750 / $2625, which takes you through, step by step, how to set up a blog then how to create a membership site from your blog and how to hook it up with TotalBusinessCart, a payment gateway, and a forum.

Some of our existing Membership Site Bootcamp people are coming up to speed nicely (see next week’s ezine for the rest of the links)

http://www.TheBlazingBBQ.com/blog
http://www.TheFluencyProject.com/blog
http://www.LivingRightNow.co.uk/ – click on the blog link on the left
http://www.InsideMotorRacing.com
http://www.MakeMoneyAtUni.com/blog/
http://www.ClassicMiniClub.co.uk

and the wonderful http://wiihealthzone.com/blog/ where Jodie Lawton has put all her classmates’ blogs on her blogroll, bless her!

Now, hold this thought for a second………..

If you can deliver enough value to make the membership of your site worth £5 / $7.50 a month, and you get 1000 people as members, you will be earning £60,000 / $90,000 per year.  5000 members will bring you in a handsome £300,000 / $450,000.  16,666 will make you a million a year.  Marvellous!

But be under no illusion – the hard work is not setting up the membership site, or even delivering the £5 a month value, it’s driving traffic to your site.  The best way to do that is by paying for traffic via Google Adwords and by blogging every day, on topic.

This is where most aspiring online entrepreneurs will fall down and I will be covering this and many other reasons why people find it so hard to succeed online, and financially actually, in my new report, tentatively entitled “Three Million Unemployed – That’s A Good Thing!”.

During the “Wealth-A-Thon” I will be coaching folk live, who are struggling, I’ll be video interviewing Money Gym clients, our various experts and other people of interest around the world (if you would like to be interviewed on the 3rd January, book your slot by emailing nicola@themoneygym.com)

I will also be giving away the newly-re-written-for-2009 Property & Internet marketing chapters of my book “The Money Gym” via a special opt in page that our affiliates will be sending their traffic to.

If you want to get involved in the promotion of Money Gym Gold, and earn affiliate commission of £240 / £360 for each new client that signs up, just click the links below to join (or confirm your membership) of our affiliate scheme.

Money Gym Affiliate Signup
Money Gym Affiliate Login

For super-affiliates, I will be creating special copies of the new report and the “Leaked Chapters” with their affiliate link embedded, so their list members won’t even have to opt in but the super affiliates will still benefit if anyone clicks through and buys an ebook, or joins Silver or Gold.

And then, at midnight on 3rd January, for 2009, the investment in Money Gym Gold will go up from £379.50 a month to £479.50 a month or £5754 for the year.  So you will save £1200 if you sign up for Gold before the midnight deadline.

And finally, we are limiting the intake of Golds to just 50 people as that is the maximum we can handle at the moment.  Playing with the idea of just the first 20 to sign up getting the Membership Bootcamp bonus.

What do you think?  Exciting launch or too confusing? Let me know, using the comments link at the top of this post.

Where have I been this week?

Up to London for a great Harlequin Presentation – how to take your dull old pension and turn it into a SIPP which you can then use to invest in Caribbean Property.  This was two short presentations which were actually really good fun and very, very interesting.

You can now view that online – no charge – by visiting
http://www.themoneygym.com/harlequin/register.htm and putting your name and email in.

We also hosted the last “Women Talk Money” workshop day – an experiment from 2008 that we won’t be continuing but we enjoyed very much.  All the participants got a lot out of it, the most surprising element of which was increased self confidence!

We played Cashflow 101 – and several have booked to come to all the Cashflow 101 games planned in 2009.  Find out more at http://www.themoneygym.com/events

And I stayed at the Hoxton Hotel again – marvellous!  Then I came home to find my sister and her kids moved in for a week, and I played in the Fab Five poker tournament at the Crown & Anchor (got bust out when I went “all in” with Ace King but came up against an “all in” Ace Queen, and I dealt a Queen on the flop – tragic).

So a very busy week, but very enjoyable.

Have fun, we ALWAYS are!

Nicola

Burglaries, Bootcamps & Brilliant Sunsets

Well, there is only eight hours to go to find out if I’ve won a trip to Florida to visit Rich Schefren’s office for a weekend and work with his team.

Week One I didn’t feel I’d achieved enough to enter (even though I HAD restarted my live wealth creation surgery / TV show on www.MoneyGym.tv),
Week Two I had techie challenges before giving up as it was all too stressful and the natural daylight gave out….but Week Three I thought ok, here we go.  Taking no chances I started work on Wednesday!

Three weeks in, three live internet TV shows under my belt, the latter two with live video skype interviews of Money Gym Gold clients, it’s got to be worth a shot.

Add that to the fact that an odd but great side effect is that I’m exercising nearly every day, going to the gym just to able to listen to the coaching again and better absorb it.

Add that to the fact that I’ve secured a joint venture partner who can get me in front of 85,000 people in the UK, 100,000 worldwide….surely that’s enough to get me in the running?

So I made my video, edited fiercely, added music front and back (yes! my cheesy theme tune!) and annotated throughout…then uploaded to Viddler.com and I’ve tried to remain unattached to the outcome ever since.

I realised of course that I was submitting it wrongly, direct by email, the first two times, so I have resubmitted by online form, so fingers crossed.
(Learning takeaway is to always read the instructions…….yeah, as a 7-9 on the Kolbe Quickstart Index that does NOT come naturally)

What else has been happening this week?

I’ve recorded a video introduction to the Money Gym which we will be split testing on a welcome page, for cold traffic, along with our other two welcome / squeeze pages – the old fashioned one which used to convert at 14% and the more modern one converting at 2.64%.

We are honing our “potential new customer journey” all the time and Steve is constantly working on refining the experience the new customer has with us.  There is a bit of a tug of war between the marketing dept (me) and the customer service dept (him) but he largely wins.

The Membership Site Bootcamp day went very well, with Mike Crowe filming, and he got some GREAT pics – I even liked how I looked when caught unawares, which is a miracle.  Wonder how many Mike had to ditch before coming up with the final 20 or so.  We are just waiting on permission from all concerned, before uploading them to Facebook & Flickr.  Mike really managed to capture the informal but focused style of our workshops, so I’m very pleased.

Now, once Mike has got the DVD’s to Steve for editing into a virtual version of the day, we can create a product out of that, the webinars, the blog and membership site installation videos that we are having created…and then it’s onto an info page.  Eeeeuuuuuwwwww, my least favourite bit.  We usually write one ourselves so we have a control/test, then go and talk to some copywriters…….!!

My goal for 2009 is 10 x high quality cutting edge / evergreen info products like that, then I will have a whole armoury of products to go out speaking with.

As Autumn progresses, we have had some BRILLIANT sunsets in Shoreham this last couple of weeks.  You always forget the sunsets are better in winter – why is that?  I have often had to stop work and take some video but the quality is not as good as a camera would be.  So just for this ezine, I’ve borrowed Steve’s camera and taken one as the sun sets…..look at that!  I love the view from my office.

And I’ve had a bit of a larf with the “36 Things You Never Knew About….” list on the blog today, which reminded me of the most awful dream I had last night…I got burgled while I was living in a flat in Brighton (say what?) and came home to find a whole burglarising family stripping my possessions out and loading them into a van up the hill, and I woke up as I was running up the road after them shouting…

“Take the lot, but please not my lappie……………”

Have fun, we usually are!

Cheers
Nicola

Membership Bootcamp Delegates!

We hosted our Money Gym Membership Bootcamp day in London on Friday. Everyone came with some niche ideas and went away with one (haven’t you!!) and a clear plan on how to monetise (monetize?) that niche, and 10 ways on how they were going to market that niche, depending on whether they were visually skilled, writers, or techies. Here’s the attendees and Mike the lovely cameraman, who was filming the day for us.

Money Gym Silver – How To Make Irresistible?

Okay, so I’m starting to think about the re-launch of The Money Gym Club – Silver Membership.

I’ve got a 7-8 week time frame and some great ideas about how to add massive value and make it irresistible – which it patently isn’t yet. We currently bundle Silver Membership on the ebook sale, and about 90% of people stay past the first month and most of those stay on past months one and two – so it’s good, but not irresistible.

Bit of background….Due to massive issues with the techie bits of the site, our first launch in May 2007 rather ran out of steam in the effort to get it all working right. I won’t go into it but there were SO MANY fundamentals that were not in place, despite early promises, that we rather lost momentum and enthusiasm for it, in the monster effort to get it just doing what it was supposed to.

We have ironed out issue after issue and now it’s all working, and is an awesome content management system, we are now looking at how to make it better. Steve has already made it much more intuitive to navigate and we have some more plans to make it better.

1. Creating camtasia videos to show people all the great elements of the site (gotta great twist for this too – thanks to Frank Kern!)
2. Completely re-doing the Internet Marketing Home Study System to bring it bang up to date with Web 2.0 – and then to give it away with Silver Membership
3. Finding a way to breathe life into the Forums, which suffer from the popularity of our private Google Group
4. Revamping our “Let’s Talk Money” days to be more live wealth coaching orientated and including….say two ( ? ) of those days with Silver
5. Giving away entry to say……three of our popular “Money Gym Presents…..” experts days

I also want to integrate all the payments into our shopping cart so that we can re-launch our Affiliate Programme. Then folks can earn commission from the ebook, the ebook/paperback bundle, recurrring commissions from The Money Gym Club – Silver Membership and Money Gym Gold – all from one place!

This in turn should make us more attractive to affiliates and joint venture partners, and I’ve got some brilliant networking opportunities coming up, with the World Internet Summit UK (watch this space, lovely reader as I have a GREAT offer coming for you on that, so don’t book yet….), getting to know Tim Brocklehurst with his 1000 strong team of Viral Spirallers, and the Money Gym / Internet Marketing Cruise in January. With Paulie Sabol, Mike Filsaime, Jenny Armato, Joel Comm and all those peeps I haven’t even met yet….should be some joint venture possibilities there hopefully.

But still the search goes on to highlight our unique position in the Wealth Creation Education marketplace, and to make Silver Membership ABSOLUTELY IRRESTISTIBLE!!

Any ideas as to what you would like to see? Just hit the comments link at the bottom of this post – help me out and TELL ME what you want, what you really, really want!

Cheers, Nicola