Money Gym Silver – How To Make Irresistible?

Okay, so I’m starting to think about the re-launch of The Money Gym Club – Silver Membership.

I’ve got a 7-8 week time frame and some great ideas about how to add massive value and make it irresistible – which it patently isn’t yet. We currently bundle Silver Membership on the ebook sale, and about 90% of people stay past the first month and most of those stay on past months one and two – so it’s good, but not irresistible.

Bit of background….Due to massive issues with the techie bits of the site, our first launch in May 2007 rather ran out of steam in the effort to get it all working right. I won’t go into it but there were SO MANY fundamentals that were not in place, despite early promises, that we rather lost momentum and enthusiasm for it, in the monster effort to get it just doing what it was supposed to.

We have ironed out issue after issue and now it’s all working, and is an awesome content management system, we are now looking at how to make it better. Steve has already made it much more intuitive to navigate and we have some more plans to make it better.

1. Creating camtasia videos to show people all the great elements of the site (gotta great twist for this too – thanks to Frank Kern!)
2. Completely re-doing the Internet Marketing Home Study System to bring it bang up to date with Web 2.0 – and then to give it away with Silver Membership
3. Finding a way to breathe life into the Forums, which suffer from the popularity of our private Google Group
4. Revamping our “Let’s Talk Money” days to be more live wealth coaching orientated and including….say two ( ? ) of those days with Silver
5. Giving away entry to say……three of our popular “Money Gym Presents…..” experts days

I also want to integrate all the payments into our shopping cart so that we can re-launch our Affiliate Programme. Then folks can earn commission from the ebook, the ebook/paperback bundle, recurrring commissions from The Money Gym Club – Silver Membership and Money Gym Gold – all from one place!

This in turn should make us more attractive to affiliates and joint venture partners, and I’ve got some brilliant networking opportunities coming up, with the World Internet Summit UK (watch this space, lovely reader as I have a GREAT offer coming for you on that, so don’t book yet….), getting to know Tim Brocklehurst with his 1000 strong team of Viral Spirallers, and the Money Gym / Internet Marketing Cruise in January. With Paulie Sabol, Mike Filsaime, Jenny Armato, Joel Comm and all those peeps I haven’t even met yet….should be some joint venture possibilities there hopefully.

But still the search goes on to highlight our unique position in the Wealth Creation Education marketplace, and to make Silver Membership ABSOLUTELY IRRESTISTIBLE!!

Any ideas as to what you would like to see? Just hit the comments link at the bottom of this post – help me out and TELL ME what you want, what you really, really want!

Cheers, Nicola