Wealth Coach Diaries: Nicola’s Week

STREAMLINING…..

Sometimes, something great creeps up on you and suddenly the time is just right to put it into action.

We have just crossed our 2007/2008 end-of-year at The Money Gym and compared with 2006/2007 it’s almost unrecogniseable.  Together with the input from Judith and Steve, what I have learned from Ecademy and Rich Schefren and other mentors, we are finally within sight of the inspirational picture Andy Shaw painted for The Money Gym back in 2005.

In 2007/2008 we tried new marketing methods, introduced new products, bundled things together, got professionally written sales letters for our two core products, created and then finally ironed out most of the wrinkles on the membership site.  Hmmm, well nearly.

I got to grips with online video, MySpace, YouTube, Facebook, Twitter, Wordpress blogs, I started a live TV show at Justin.tv (ok, so it’s been a bit on hold the last few weeks but it will be back) and we came across some GENIUS experts and some mind-blowing wealth creation techniques to share with our members.

So what’s 2008/2009 going to look like?  Streamlined, that’s what.  Judith sent an email prior to our quarterly focus meeting next week, that just made so much sense that we have put some of it into action already.

The product / marketing funnel looks like this….

FRONT END

1.  Various free reports upselling to….

2.  Money Gym ebook – bundled with 30 days Silver Membership trial upselling to….

3.  Money Gym ebook / paperback – bundled with 90 days Silver Membership trial

BACK END

1.  Money Gym Silver Membership – ongoing membership of our community, very affordable, including virtual / telephone wealthcoaching with optional workshops at a big discount

2.  Money Gym Gold – 1:2:1 wealth coaching with Year 1 workshops thrown in free, ongoing lifetime membership for free, which after Year 1 includes the option to purchase one-off wealth coaching sessions from any of the coaches.

3.  Money Gym Events – face to face wealth coaching / experts at specialist workshops

That’s it.  Nice and simple.  Works for us, certainly works for our clients.

SEARCH ENGINES

Our Google Analytics across our sites / blog is finally working properly thanks to the lovely Caitlin and the sterling techie efforts of Steve who somehow seems able to interpret and implement the incomprehensible (to me!) instructions of said Caitlin.

Next step to set up “goals”, so that Google can track how many of our unique visits actually do what we want them to.  This is click to the upsell page, and then actually buy and ebook / ebook upsell.

I want to know, definitively, if we get 1000 unique visits, how many click to buy, and out of those, how many buy the upsell.  Then how many take up the free trial at the membership site, and out of those, how many stay past the first month, second month, third month, six months, one year….etc etc.

Good info = good decisions.

Then we restart our Google Adwords campaign, to drive traffic to our ebook sales page again (now the complete product / marketing funnel is in place) and then the next step is…..

Google Website Optimiser.

This is where you use the might of this free tool from Google to test hundreds of versions of your sales pages to work out which one of the many combinations sells best.

I have NO IDEA conceptually how that can work but I trust Google enough to know that it can.  I can’t wait!

SLEEPOVERS

Somehow I have been inveigled into letting my kids have two back-to-back sleepovers – two friends each.  No idea how that happened, as Steve and I had previously said “no more!”.

Friday night is the 13 years old girlies, coming here to get ready for Snap @ The Honey Club, a police run disco at a proper grown up nightclub in Brighton.  The mums & dads take it in turns to drop off / pick up, and somehow…I agreed to let her have her two mates over afterwards.  They want chinese to eat afterwards so I’m heading to Tesco for some ready made meals – marginally better for them than take-away!

Tomorrow night it’s Nelson’s turn, with two little boys he will be taking over the lounge so they can have fun with the Playstation and a couple of movies.  The boys are marginally more bearable than the girls, whose incessant giggling does my head in!

I can’t remember ever giggling that much!