Dear Friend

I’ve had a great week, kicking off with talking to ex-Money Gym client Greg Southey, one of our partners in SuperMatchSoftware.com. I love talking to Greg – he was calling from his new swanky corner office at the dynamic software company in Greenwich he’s now the MD of...   oooooooooooh! Weirdly enough he was going to have lunch with Judith Morgan afterwards.

On Sunday I went to stay with Judith in her docklands apartment overlooking the wide sweep of the Thames, facing the gherkin and the London Eye. Marvellous views and marvellous company with Judith’s mate, Nicola King there too. We had lunch, played cashflow for hours and while waiting for my 26,566 emails to download (don’t ask!) we had dinner, all the while talking, laughing and having a load of fun while trying not to talk work.

Then Judith and Nicola demonstrated their new holiday toys, which are floaties for grownups that you sit in, in the swimming pool. They had pool tested them in the Caribbean and Judith has treated Nicola. They collapsed with a cunning triple twist action – so cunning that nobody could collapse them again, but we did collapse with laughter trying to figure it out.

Not talking about work was particularly difficult as Judith is our partner in The Money Gym, but we tried because Judith was coming down to ours for a Money Gym strategy day on Tuesday.

Judith did, however, manage to drop into the conversation a fairly radical thought for me to mull over – namely that The Money Gym, while enabling our clients to make people hundreds of thousands of pounds, and some have made millions already, is just too damn cheap at its current membership level of £5,500 per year. She asked me to think about raising it quite substantially and soon too!

She told the story of how she had been having a conversation with a potential new client about joining us, and the potential new client (who Judith knew we could help, and help quickly, by turning the equity in her property into 1.6 million property portfolio) said “Oh Judith, I really want to do it but it’s just so expensive” and Judith, while explaining to this potential new client that one of our clients had made £80,000 in just ONE deal, how another had made £16,000 extra profit in four weeks for her boyfriend from just ONE thing she learned at ONE of our workshops, that many of our clients are now financially free and others have made literally millions from what they learned with us... well, she had this sudden bolt of intuition that we were TOO DAMNED CHEAP!!

Do you get those? You can’t mistake them, they are like being kicked in the tummy by a virtual hob nailed boot!

So I put that thought to work to mull around in my head, while I tubed it across town (Docklands to W9 is too far for even me to get a cab!!) and to the Ecademy Blackstar networking day. It was the biggest they have had to date, due to a last minute rush before they doubled the membership fee of Blackstar in early January.

The first part of the day was presentations around networking effectively, then we went into Mastermind huddles of five people and each of us brought a business challenge to the table.

The guy to my left told the story of how 2006 had been a challenging year, with his business partner suddenly upping and leaving, but he told us that he had doubled his fees, and closed 26 new clients over the Christmas period alone!! There’s a bit of a theme emerging here… that seemed like a bit of a message from the Universe to me but…still I wasn’t sure.

I used Judith’s idea of raising our Money Gym fees as my challenge for the Mastermind group, because, while I know that it’s worth way more than we charge, I was worried about the flow of clients drying up completely (scarcity thinking you see! Even I fall prey to it sometimes!).

My fellow Blackstar’s – none of whom knew me, or knew of The Money Gym - listened to my fears, asked questions about the value we deliver and the features and benefits, to elicit clarity, then they gave their feedback.

One said that it was worth at least £50k per year, one said that we should at least double the fee to £10k a year, and everyone was in agreement that – particularly if it does what I said it does (and it does!) then it was TOO DAMNED CHEAP.

Then we had lunch and then the fun 1:2:1 meetings took place. It’s a bit like speed networking for half an hour at a time. I still find that bit a touch overwhelming but I met some great people.

Judith came down on Tuesday and as Steve said “….. today was fab, we have a clear vision (for The Money Gym for the next three years). Maybe a bit more laser like for next time though...much as I LOVE spending the whole day listening to two wonderful entrepreneurs hammer stuff out!!” Judith and I work the same way; we think while we talk, while Steve finds that infuriating!! He kept wandering off to do jobs, and coming back when we got to the point – very funny!

So we have decided that – within the next three weeks – we will be relaunching The Money Gym. We are adding some REALLY EXCITING extras and the Platinum membership is going to go up – quite substantially.

Watch this space…and if you have been thinking of joining The Money Gym Platinum, you have just a couple of weeks left to take advantage of our current price - find out more and book your call with Judith to see if it's right for you by visiting http://www.themoneygym.com/choices.htm

It’ll be increasing on Valentines Day because we LOVE The Money Gym, we LOVE our clients, we LOVE their results and we LOVE ourselves just enough to be able to do this.

Why don’t you fall in love with your finances again by joining us?

On the personal front, I'm off to Kim’s tonight – it’s her birthday, and last week it was Heather’s birthday and Holly’s. Here’s the gallery of birthday rogues!

Have fun, I am!
Nicola