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In this issue

Golden Nuggets
Is the internet an effective means of advertising for therapists?

Wealth Lane Highway #1 : Business
Theory of Constraints

Success!  thinking, coaching, clients
Keep your eyes on the road!

A note from Nicola
Flowers - like buses?

Golden Nuggets ...

Is the internet an effective means of advertising for therapists?
by Nicola Cairncross

Lorraine Armstrong recently asked this question:

I am a fully qualified Counsellor about to do an NLP training course. Other qualifications include Practitioner Diploma in Eating Disorders, Brief Therapy, Solution Focused therapy and I am also a qualified Counselling Supervisor with existing clients.

I advertised in Yellow pages for the first time last year but there's not much to show for that.

My Question: Could the internet be effective in advertising and gaining new clients for me? If yes, do you have any contacts in setting up a website?  I know nothing about such things.

Many thanks
Lorraine

Nicola Cairncross replied:

Dear Lorraine

Internet advertising is the only way forward as far as I'm concerned.  Nothing else works as well when promoting a specialist and personal service.

For the amount of money you would spend on design, copywriting, brochures, etc., you could have a simple but effective website set up, attracting people interested in your fields of expertise, within 15 minutes of the site going live, and locally as well as nationally (if you can work on the phone as well as in person).

However, the website is just the beginning. You need to...

Have YOU got a question about creating wealth  - with your own business - via the stockmarket - investing in property - or making m*oney on the internet?  Email us now and you may see your questions answered by one of our experts in this Wealth Strategy Secrets ezine!

Success!  thinking, coaching, clients

A note from Nicola

Dear Friend

Today, some lovely flowers came – the second bunch this week actually. Like buses, flowers are, I find, none for ages then several bunches come at once!! The first bunch was from Chichester Uni where I spoke to two batches of new Marketing students who apparently gave me some lovely feedback. And the second bunch were from someone who I helped with her CV which was lovely.

NETWORKING - Ecademy Black Star Day

I made it to the proper Ecademy Blackstar day this week – thank goodness. After last week’s shenanigans, I was well up for it, only to wake up in the middle of the night before, with a rather bad pain in my side. I have had two babies with minimal pain relief so believe me I know what pain is. This was, on the “giving birth scale of pain going from 1-10”, where giving birth is a 10, this was about a 7.

I lay there for a while, thinking, hmmmm, am I going to have to get Steve to take me to casualty, but not wanting to overreact as I usually do (I’m a rudely healthy hypochondriac) I got up and got some Nurofen, and after about an hour it started to improve - after I felt a weird shifting sensation up under my rib cage.

When 6.30am came, I got up and thought “well if I’m going to casualty I want a shower first” so took some more Nurofen and had a shower. All of which made me feel marginally better so I thought I would push on to London.

I met someone entertaining on the station, who distracted me nicely on the train and then the Blackstar day was great, as always. I felt a bit wobbly all day but the Nurofen did the trick. I had some great one to one’s, as they are known, and loads of people asked about Hermione, the virtual wealth coach in Second Life, which was great fun, as I had just got the “Official Guide To Second Life” for Mother’s Day, and I had it in my bag.

I got home fine and went to the doctor the next day who diagnosed a gall stone, not a kidney stone as I had self-diagnosed. Oh joy. Blood tests and ultrasounds to follow. And apparently very high blood pressure – 160/100 - which is a new development but could be due to the recent stress levels around closing down AMM and having to move.

PROPERTY

Oh yes, Money Gym Towers is on the move again. The landlord (although swearing that this would be a long term let), has decided to sell, and even though all the Shoreham Beach long-timers said it was over-priced, it sold quite quickly in spite of the fences falling down around us and a lot of half finished DIY jobs left by the owner...

Luckily, this time we immediately found a lovely suitable house for let, in a great location, owned by the Estate / Letting Agent owner themselves, and its hopefully long term because he has shown no sign of selling it for years.

He’s built a new house over the road for his family, and is obviously a “pro” property investor, just keeping this one rented out, with the rent going up, so that he can re-finance at regular intervals. It’s got to be worth over half a million now, so with the new luxury flats developments and the new Marina being talked about, it won’t take another 7 years (the UK average) to double in value. How else could you make half a million in 4-5 years, with the tenant paying for your investment?

A canny man, unlike many estate agents, who for some reason don’t often invest themselves.

Why are we renting? Whenever I mention moving in this ezine I get asked that.

The answer is because we want to live in a very specific – and not at all cheap area – and we don’t want to tie up the kind of money in a deposit yet, that it would involve to buy, with costs, stamp duty etc. We are investing with Passive and we will let the portfolio they will build for us, appreciate, and eventually buy our own house for us without us having to dip into our pockets. Lovely!

If you would like to let your portfolio of rental properties buy your next house, and find out how that can happen, you need to attend a Passive Open Day, just email me at nicola@themoneygym.com and I will give you the details of the next one in central London (they are not open to the general public anymore - you have to be introduced).

SOCIAL

I went out to our local Chinese emporium last night with my two sisters. You would think that we would have nothing to talk to each other about, as we see each other regularly. But no, the conversation flowed freely and we got our money’s worth from the Christmas vouchers my Dad had sent from New Zealand. Great present from afar, Dad! 

My little sister, Sarah (the Editor of this ezine), announced that she is going to sell her gorgeous 3 bed apartment in Worthing, West Sussex and move over to Shoreham Beach as she loves the lifestyle here too.  If you would like to receive details of her property, email her at sarah@themoneygym.com - but be quick, as I'm sure it won't be on the market for long!

And tomorrow I’m seeing Chris Barrow, my second ever business coach, who is coming south to visit one of his dentist clients’ new surgeries. Said dentist was not only a Money Gym client at one time, but he was my dentist too. Owns a LOT of rental properties and is highly successful with a new baby and a professional and flourishing surgery – and he’s only young still.

Chris has bypassed Worthing as a purveyor of hotels, and I don’t blame him as, since the Acacia closed (grin) there isn’t much choice. He is staying at one of the posher ones in Brighton. I’m looking forward to seeing him and hearing about the changes he’s making to his business and I’m sure we can hatch a plan or two.

Chris is great fun, a great coach and a great business person and I love his coaching clients – mainly dentists – he refers a lot of them to The Money Gym as they often have some marvellous assets, but can’t stop drilling teeth because the money stops – and it’s good money too. They are our ideal client really.

And Monday, it’s Ricky Gervais in Brighton. Steve’s birthday present that I’m hoping to muscle in on…surely he’ll take me?!!

Have fun, I am!
Nicola

Nicola Cairncross

Wealth Coach
Internet Strategist
Professional Speaker
Author

Email Steve to have Nicola speaking at YOUR event >>>