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The Ed's Note

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In this issue

Wealth Highway
Supportive Environments At Work

Success!  thinking, coaching, clients
How EFT Gave Me A Mentality Makeover

A note from Nicola
Is There Space In Your Brain?

Wealth Highway

This week we're in Lane #1 : Business

Supportive Environments At Work

by Judith Morgan, Money Gym Partner

What would be a supportive environment for you at work?

I work at h*ome and at the offices of my accounting clients.  I am used over the years to working in appalling conditions but I was always aware that I did not do my best work if my environment was anything less than comfortable. My personal benchmark is that I should, if at all possible, not be aware of anything which takes my concentration away from my focus of attention.

So I don't want to be too hot, or too cold, or seated in a way which makes me aware of any element of my posture, too high, too low, not enough legroom. I want to be wearing clothes I can't feel, so nothing restrictive, and I don't want my hair to be annoying on my face, so regular haircuts then.

The desk must be at the right height and the chair must be able to move position, and not have arms. And I need excellent light, preferably natural daylight.

And if I am w*orking at home I really want the washing-up done, the bins emptied, and to have started the day with a Starbucks, oh and all the surfaces cleared so I am only concentrating on one thing at once.

And I'm NOT FUSSY!

What are your minimum conditions for comfort? What do you NEED and what do you WANT (two quite different questions, by the way)?

Have you ever considered this? Do you take time every day to make sure you have these needs met, or do you over-ride them all the time and then have to cope with the fallout?

If not, now's the time to draw up a list so that you can get as many of your physical needs met a.s.a.p.

My coach has got me working on an experiment which I am finding quite trying, it is this: I have a ..

continue reading this at www.TheMoneyGymClub.com/articles/20070606_2

Success!  thinking, coaching, clients

Quote of the week

You're not obligated to win.
You're obligated to keep trying to do the best you can every day.

Marian Wright Edelman
1939 -
founder and president of the Children’s Defense Fund
 

A note from Nicola

Dear Friend

I’m experiencing an interesting phenomena which is a bit of an eye opener…….the less I have to do, both in my head or in my diary, the more clear and calm I feel, and the more focused I am.

I can only assume this is because I am only working on The Money Gym Club, and only doing the marketing of that - thanks to the coaches doing the coaching, Judith looking after the coaches and the “big” finances, Steve for shouldering all the logistics, admin and day to day finance.

Because I have more space in my brain, I’m finding that, if we have a challenge or a situation, I just mull things over for a while, and brilliant ideas are surfacing.

Now I know this will probably be obvious to you, my readers, and it’s something we all know, and I used to coach clients around it, but it’s actually a bit of a challenge for most people to achieve.

Especially me, in the past.

Running more than one business, trying do all the roles in each of those businesses, trying to be a single mum to little ones (now they are 9 & 12 years old they are a lot more independent thank goodness – they can feed themselves at a push, the 12 year old even changes her clothes and showers spontaneously!!)

A couple of examples…

Challenge 1:

I was puzzling about how to get more traffic to the site, as I felt that we don’t get enough yet to be able to meaningfully look at our conversion rates.

We are achieving 7.1% of new unique visitors, to Free Level members (which is great). Then we are achieving a 0.17% conversion from new unique visitors to Silver Level.

So I’m thinking, if we want more Silver Level clients, we need more traffic. How to get more traffic quickly, apart from the joint ventures we are organising?

Google Adwords. We have a Google adwords campaign running but you can imagine, all the key words around wealth creation are fiercely expensive ($5.00 - $10.00 per click - Purleesse!!) and competitive and while I used to be a whiz at Adwords, and can still do it, in tight niches, I don’t want to have to bring myself up to speed with the latest changes. No budget for a Google Adwords Professional, how can I find someone who can do Adwords, and encourage them to either set up a campaign for themselves via an Affiliate link, or manage our campaign for commission? Who do we know …

Answer: Ecademy. Must be people on there. I did a key word search on Ecademy, which turns up 111 Google Adwords professionals. Painfully slow to personal message each one, but it worked – I found someone within 15 minutes!!

Challenge 2:

Then I’m thinking “We are already getting lots of traffic, how can we improve conversion?”

We could try new copy on front page – more punchy and more about benefits of joining, change existing copy to all about getting ezine signups really. No budget for one of my preferred copywriters, Alan Forrest Smith, Tim Warnock or Nick Wrathall (in no particular order!!) so how could I find a fledgling copywriter to try improving it?

Answer: Run a competition!! Our mailing list has copywriters in it and also I can go to those three and ask them to encourage any of their protégés to enter it! Details will follow soon...

See what I’m saying. You need space for things to pop up!
Then all you need to do is act on it! Quick. And I do.

It’s been a busy but fun week, with more meetings, calls and webinars with potential strategic partners - we have confirmed that we will be working with one chap, from Ecademy, who has a mailing list of 17,000 business people.

The plan is twofold: to work with people with big lists.  Do you have one? 

We can host f*ree specialist webinars for your subsribers.  This creates unexpected added value for your subscribers making you look great, a product for you to market with or sell after the event as it is recorded, and an opportunity to earn commission if someone then joins The Money Gym club through your introduction.

The webinar can also be distributed via our iTunes Podcast (remember to subscribe by searching for “Money Gym” in Podcasts, in iTunes).  This is still one of the best ways to get traffic to your website without paying for it, as the podcast directories are still featuring high in search results.

The second part is to allow people to re-brand the 101 Wealth Tips email version of my Wealth Workout book, so that they can offer it as a free gift from their own site, or serialise it.

Judith has also offered to create an audio version of the book, which we can then podcast, and also sell from the site as a product. She’s focusing on audio, while I focus on video.

Talking of which, if you have missed it, there are two fabulous new videos on the blog – one of Maria Davies covering the first 15 minutes of our Live Webcast at the end of last year, and one of a baby panda and a mummy panda………well, you watch for yourself and enjoy it! Makes me laugh every time.

Socially we have the wonderful Beach Dreams Carnival this Saturday – my son Nelson is in the parade, weighed down by a hot, heavy costume, no doubt. It’s like a rite of passage for Shoreham children, dancing in the parade. I’ll try and get some photos...

Until next week... have fun!
Nicola
 

Nicola Cairncross

Wealth Coach
Internet Strategist
Professional Speaker
Author

Email Steve to have Nicola speaking at YOUR event >>>