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In this issue

Wealth Highway
The Top 15+ Start Up Commandments

Success!  thinking, coaching, clients
Finding A Business Mentor

A note from Nicola
Sun, Sand a 4 Hour Work Week

Wealth Highway

This week we're in Lane #1 : Business

The Top 15+ Start-Up Commandments

by Mark Fletcher, Bloglines.com

1. Your idea isn't new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more.

2. Stealth startups suck. You're not working on the Manhattan Project, Einstein. Get something out as quickly as possible and promote the hell out of it.

3. If you don't have scaling problems, you're not growing fast enough.

4. If you're successful, people will try to take advantage of you. Hope that you're in that position, and hope that you're smart enough to not fall for it.

5. People will tell you they know more than you do. If that's really the case, you shouldn't be doing your startup.

6. Your competition will inflate their numbers. Take any startup traffic number and slash it in half. At least.

7. Perfection is the enemy of good enough. Leonardo could paint the Mona Lisa only once. You, Bob Ross, can push a bug release every 5 minutes because you were at least smart enough to do a web app...

continue reading this at www.TheMoneyGymClub.com >>>

Success!  thinking, coaching, clients

Quote of the week

"The number one reason most people don't start what they want to start,
is because they think their simple, little efforts
won't even dent the mountain they wish to move.

But little do they know, that's exactly how the mountain was formed.

I was there."

The Universe @ www.Tut.com

 

A note from Nicola

Hi

At last the sun is shining! Towards the middle of last week, summer really arrived at last on Shoreham Beach and boy! I can tell you, it’s made a heck of a difference to how I feel. Waking up every day in the certain expectation the sun will be shining or, if it’s not, that it will be later.

Funny how the sun shining can make everything seem possible, it makes sitting outside the house, on my little bench in the sun, seem like the best way to spend time (without a computer!) and it’s interesting how one’s thoughts turn to travel when the sun shines. I’m happy at home when the weather is bad, I have coping mechanisms and you don’t notice. But of course, if one wasn’t at home, the weather might not be quite so bad!

After finally actually getting round to reading the “4 Hour Work Week” – an instant classic by the way - and realising that, after building my house in Greece, what I most want is to travel the world and learn new things in each place! And that, with The Money Gym Club, the kids, and the people I love, will jolly well do me on the achievement front.

If you have been reading my ex-client, Lea Woodward’s blog, “The Wandering Woodwards: In An Ideal World” then you will know that this is exactly what she and her husband, Jonathan, have been doing. They are travelling the world looking for the dream location to work from. Being a LIP, she calls it, Location Independent Professional. Great name, great concept and one we embrace wholeheartedly at Money Gym Towers.

The kid’s are off to Egypt for a week with their Dad leaving a quiet house here, which is great because there are no more webinars until September, so it’s a product creation time interspersed with barbeques, trips down the beach (daytime for sunning and evenings (and even nights) for swimming, when the sea feels warmer!

We have had a great week work-wise, with all the amendments that we have made to The Money Gym over the last year, and mainly due to Rich Schefren’s “Manifesto” starting to filter through into a scaleable, sustainable, marketing and product funnel, integrating slowly but surely with the new membership site. Gold Express is going like a bomb even with the end of the Summer Special promotion, because I’ve put the imminent membership fee rise on the site

We have integrated the Kayako support system into our sites, and it wasn’t as bad as I thought, except for some miscommunication with the Indian Helpdesk/Installation people. Their English was excellent and they were very helpful, but we had one issue that we just couldn’t resolve, due to the words seeming to mean something else entirely to my contact there, than they did to me. Steve had to step in eventually and he was able to puzzle out that the issue was, as usual, due to my thinking the software would definitely do something, that it definitely didn’t. But it’s very sexy to use, and as you reply to questions from your members, you can tick a box and add it, and the reply, to the key-word searchable knowledge base. How cool is that?

Automated marketing, automated delivery of product, automated outsourcing of support…we are SO getting there. Talking of automated marketing, I had a great call with Mike Segall about generating new business, principally via tele-marketing (not to be confused with tele-selling) and he’s pretty much convinced me it can work for any business (if you have a good lead conversion mechanism). Well, we do, in the form of Judith Morgan, demon complementary introductory call giver, who just gently shows folks how we do things round here, and blows their mind a bit about the fact they are often independently wealthy but they just hadn’t realised it…..Listen to the call with fellow Ecademy BlackStar Mike Segall or you can listen to the replays of all four still by “buying” this zero price product at www.TheMoneyGym.com/WorkingLunch.

We are about to launch an audio version of the Money Gym book, with over 10 hours of audio discussion, one on each chapter – a great way for readers to bring themselves up to date with new ways of doing things since I wrote the book. We are adding bonus audio – we have loads!

Then we will bundle that with the “One Time Only” offer that people see when they click to buy the ebook, to make it even more compelling. It already includes three months membership of the site, and a hard copy of the book shipped to their door, so the audio will be a nice value add to that.

Then we will get the audio transcribed so that people like me, who would rather have really horrible things done to them, than listen to hours of audio, can read along with the chit chat. More added value.

What’s next?

Hmmmmm, the “Women Talk Money” workshop in London. Sorry to say, but if you registered your interest last week, you might want to do it again, as something went wrong on the “back end” as us internet marketers say, and it didn’t register anyone. You can do that here at www.TheMoneyGym.com/Workshop.

The sun’s shining, the sea is blue and it’s coming up for 6pm – tankini time! Holiday rules apply on Shoreham Beach!

Have fun! We most certainly are…
Nicola

p.s. There is a Passive Open Day, not open to the public but open to my ezine readers, on the 17th August – this week. You can get to the front of the queue if you put your name and email in here, at www.AskNicolaCairncross.com/Recommends/Passive. I’m often asked about other (apparently similar) companies, like Acorn and Progressive, but I don’t know their work, and until I do, and because we invest ourselves with Passive, I shall continue to recommend them solely.


Have fun, we are!
Nicola

Nicola Cairncross

Wealth Coach
Internet Strategist
Professional Speaker
Author

Email Steve to have Nicola speaking at YOUR event >>>