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The
Money Gym recommends
In this issue
Wealth Highway How To Tell Easily, Quickly And
For Free, If Your Website Is Working
Success!thinking, coaching, clients Giving Up On Perfectionism
A note from Nicola
An Aussie hottie arrives on the doorstep
Ordinary Women Doing Extraordinary Things With M*oney!
** 1st 20
places sold out in 24 hours....
.....Remaining places going fast **
Will YOU be one of our special 60?
The
Money Gym Club
Fun,
Interactive, Workshop Day – Central
London
Friday 05 October 2007
Right! You've read the book, you've attended the odd webinar
or free teleclass, you've received this ezine for weeks,
months or even years...
How Much Longer Are You Going To Sit On
The Financial Fence?
Join us and you will leave with a simple, powerful plan to move your
wealth creation journey forward - know what you could do,
know what should do, know what you can do, and know what you
will do!
How To Tell Easily, Quickly And For Free, If Your
Website Is Working
by
Nicola Cairncross
The Money Gym website originally grew pretty organically
and I was always much more focused on the conversion of
unique visitors to ezine signups (which are easy and
quick to track) but recently I’ve been looking at unique
visitors to sales conversion, as we can sell our ebook
direct now and at £25 / $50 it’s about the right price
point.
The idea is that we use the sales of the ebook to fund
the acquisition of new ezine subscribers (potential
future customers), effectively making our online
marketing free of charge or even profitable. We know it
takes 8-10 months for a certain proportion of our Money
Gym members to convert from ezine subscribers to
members, so theoretically we can predict future sales
from looking at unique visitors numbers / ezine
subscribers, say 9 months ago.
About a year ago we looked at our whole business model,
adding more products, and so everything went up in the
air a bit, and I decided it was a good time to revamp
how we did things. I wanted a clearly defined customer
journey, both through the website and from “fee to
free”.
About the same time, I moved over to using Google
Analytics to track my traffic, as the hosting company’s
reporting of unique visitor numbers was a bit unreliable
– for example, some months it said we had had 4000
unique visitors but I had paid for 4500 Google clicks.
The numbers didn’t add up sometimes, so I figured that
if I used Google’s own tracking system, I could take
issue with them if it looked odd.
It’s lucky that one of the best tracking tools on the
market is actually Google Analytics. All the techie lot
recommended it even before it became widely available
and one of the joys of it, is that it is not only free,
it’s incredibly easy to install and it integrates with
your Google Adwords campaign, if you have one, or you
can just use it on its own. In Google’s own words….
“Google Analytics offers a great breadth of
functionality; you can use it to track visitor flow
through your site, to view the source of referrals to
your site and to see how well visitors make it through a
conversion process such as purchasing an item or signing
up for a newsletter. In addition, Google Analytics can
track non-AdWords advertising campaigns such as banner
campaigns or other pay-per-click programmes”
As they say, in addition to telling where your visitors
are coming from, it’s also got a nifty tool called “Goal
Conversion Reporting” which tells you how many of your
visitors take a “most wanted action” and how many you
lose at each stage of their journey through your
website. I’ve been looking at this for a while but never
gone there yet on setting it up; well, this morning I
bit the bullet and I can’t believe how easy it was to
use, so I wanted to share it with you aspiring internet
marketers (and those of you in business with a website).
Step 1 – Set up a Google Account
It is easiest to set up your Google account, you can get
one free at https://www.google.com/accounts/NewAccount -
from here you can administer your Google Adwords, your
Google Analytics, set up a customised Google seach page,
view and administer your GMail if you want an extra
email account, and one day, your Google Adsense will be
integrated too.
Steve, many thanks for the excellent service
(after buying the Money Gym ebook).
In my own business I keep looking for ways
to make a positive impression with customers
and am always delighted when I interact with
others trying to do the same.
I'm disappointed that I am delivering a
training event on October 5th and can't even
consider attending your "Women Talk Money"
Workshop event in London.
Best Wishes, Margaret Adams
Are you ready to take
action? For more information and
Live Help visit www.TheMoneyGymClub.com
Success! thinking, coaching, clients
Giving Up On Perfectionism
by Judith Morgan
I have been meaning to get some business
cards done for my coaching business for
AGES. Stu (designer) and I have met, talked
and e-mailed each other about them. I want
them to be a referral card like Chris
Barrow's (www.thebusinesscoachingco.com)
with my elevator speech, photo, and nine
coaching strategies on them. In short, I
want them to be PERFECT!
Ha, ha!
All that has happened is that we haven't
produced them. I have been networking away
without business cards. More madness, driven
by the illusion of perfection.
Then last weekend an opportunity arose and I
realised I would definitely need at least 50
cards by 7 a.m. this coming Friday morning
so early Monday I e-mailed Stu and said
"forget the perfect ones, I just need
artwork mailing to Kall Kwik today". I spoke
to the bloke at Kall Kwik and agreed to
fetch them just before 6 p.m. last night.
Stu had asked me did I think the wording on
the back was right. I said I didn't have
time to care this week, they weren't perfect
(!) but they were good enough, so we went
with them, even though I will probably
change them later.
The man at Kall Kwik in the Edgware Road
(Farouk) said he needed to move things about
on the card as Stu had put some of the words
too near the edge, I said "fine - move
away"! So relaxed am I. Weird.
Then I went to collect them last night. I
walked into the shop at 5.20...
We
kicked off the week by picking my baby
bro Alex up from Heathrow airport at 6am
in the morning on Saturday. That was a
nasty shock to the system I can tell
you!! As was the fact that he’s so buff
and health conscious !
He’s been blogging on Facebook about
his preparations for this four month
“try it and see” period at home, after
15 years in Sydney, and he also posted
up some hilarious old photos of us all
growing up, which he rescued from my mum
when she was going through her “photo
burning” stage. If you are a member of
www.facebook.com check it out on my profile.
This is my singing sister Heather and I
in the late sixties - those are matching
dress and cape sets in tweed wool –
horrendous and so hot and
uncomfortable!!
Heather is singing this Wednesday as
part of the Arundel Festival, doing
Gershwin in the latin style. Looking
forward to that as her gig at the Hare &
Hounds was PACKED – standing on the
tables they were!
If you like jazz,
Gershwin, or latin music check out her
website at
www.Altovoice.com
And
here’s my glamourous mum – she was also
in “The King & I” in the stage
performance in the early 60’s. Outfits!!
I’ve been trying to come back up to
speed workwise, albeit slowly, this
week, using the overcast weather as a
prop to think “autumn, autumn”.
Although I’ve still been taking it easy,
getting up late, and playing quite a bit
(I’m mad about Second Life again, having
my real life sister to hang out with in
there!) I’ve been reviewing Modules 4 &
5 of Rich Schefren’s programme.
Man! That competitive intelligence
module does my head in – we are SO going
to have to outsource that. The problem
is that nobody really does what we do,
they do parts of it, or they do it
differently, but is that really true? Do
we have a unique selling proposition or
am I just deluding myself? There is
competition in the UK for what Judith
calls the “wealth creation dollar” but I
have to really fight overwhelm and
detail boredom when looking at that
module.
Module 5 is a lot more fun, being about
creating more back end products, looking
at systems you use that you can license,
improving your value proposition, ways
of improving customer service and out of
these two modules have come some great
ideas. And I’ve been looking at the
competitive intelligence stuff again
this morning and it’s helped me attempt
to craft “a marketing offer that is
irresistible”. I’ve come up with ……
The Money Gym
offers a proven, simple, convenient
wealth creation system, for women who
want independence, security, luxury and
fun. We will show you how YOU can become
a millionaire within 10 years if you
want to, and what’s more, we will show
you how to get a 100% return on your
investment within one year or less (or
your money back). All you have to do is
listen, learn and take action….
Feeback welcome!
SECOND LIFE
Hermione has set up the shop (and
separate apartment above) with a new
rental system that seems to promote
vacant units online as well. She did
think about actually setting up a
designer clothing shop and bought
several “business in a box” sets of
lovely stuff, but puzzling out how to
actually get the items in the vendor was
a step too far on the steep learning
curve.
She’s gone back to the idea of just
renting it out, and is giving away four
weeks free on both, so if you are
thinking of selling upmarket items and
need somewhere to live too, this could
be the unit for you.
Here's this week's Second Life video for
you SL addicts who want to know how to
create your own stuff.. and maybe sell
it in your own shop, like the one we've
got available to rent *lol*
IM Hermione Watanabe in-world for
details and to strike a deal.
http://www.youtube.com/watch?v=LmN_hAHlF0M
Have fun, we SO ARE!
Nicola
Nicola Cairncross
Wealth Coach Internet Strategist Professional Speaker
Author
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We
kicked off the week by picking my baby
bro Alex up from Heathrow airport at 6am
in the morning on Saturday. That was a
nasty shock to the system I can tell
you!! As was the fact that he’s so buff
and health conscious !
And
here’s my glamourous mum – she was also
in “The King & I” in the stage
performance in the early 60’s. Outfits!!
